fathers day wrapping paper
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible70.72avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 42K searches
Price range
Bad£2.42–£8.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fathers day wrapping paper is a £36K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fathers day wrapping paper market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £18K–£23K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #985
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 9.4%
- Avg brand age
- 28 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
46%
Top 20: 95%
Open market
24%
- Design By Violet20%
- Dyefor13%
- QRTDXP12%
- DXTXTJ12%
- MoSunold11%
- Party Angels9%
Demand
Weekly Amazon search volume, last 37 weeks — >1,000% search growth over the last 90 days.Top fathers day wrapping paper search terms
- fathers day wrapping paper30K/yr
- fathers day wrapping paper roll5K/yr
- fathers day gift wrap4K/yr
- wrapping paper fathers day3K/yr
Top fathers day wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Design By Violet Light and Dark Blue Print Gift Wrap Paper For Fathers Day Dad Birthday Occasions Presents - 2 Sheets & 2 Gift Tags - Best Dad Just For You Father - 50cm x 70cm
Design By Violet£3.364.6★29 rev
Fathers Day Wrapping Paper For Dad - Love You Daddy Birthday Gift Wrap Letter Print Design For Parents Made In The UK By Dyefor - 2 Sheets (50x70cm)
Dyefor£5.053.8★4 rev
Father Day Wrapping Paper 5 Sheets 50x70cm Blue Gift Paper with Best Dad Design for Birthday Party Fathers Day Celebrations
QRTDXP£5.565.0★7 rev
Blue Wrapping Paper 5Pcs Fathers Day Wrapping Paper Star Design for Fathers Day Birthday
DXTXTJ£4.694.6★38 rev
MoSunold 3pcs Fathers Day Wrapping Paper 70x50 cm Best Dad Design Thick Recyclable Paper Tear-Resistant Gift Wrap for Hero Dad Eco-Friendly Present Wrap (Blue)
MoSunold£4.234.7★10 rev
Newest
by launch dateFather Day Wrapping Paper 5 Sheets 50x70cm Blue Gift Paper with Best Dad Design for Birthday Party Fathers Day Celebrations
QRTDXP£5.567 rev
Fathers Day Wrapping Paper 5 Sheets 50 * 70cm Blue Best Dad Paper Perfect for Fathers Day Birthday
FMDPZUP£4.388 rev
4 Sheets Fathers Day Wrapping Paper Best Dad Wrapping Paper for Gift Wrap Blue and Party Decorations 70x50cm-DIY Presents
COMOOKA£4.434 rev
Fathers Day Wrapping Paper Blue Fish - Birthday Gift Wrap for Dad Daddy Papa Premium Ocean Design for Men 95gsm Semi Gloss FSC Paper Made in UK by Dyefor - 2 Sheets (50x70cm)
Dyefor£5.011 rev
Fathers Day Wrapping Paper For Dad - Love You Daddy Birthday Gift Wrap Letter Print Design For Parents Made In The UK By Dyefor - 2 Sheets (50x70cm)
Dyefor£5.054 rev
Trending
90-day click momentum
MoSunold 3pcs Fathers Day Wrapping Paper 70x50 cm Best Dad Design Thick Recyclable Paper Tear-Resistant Gift Wrap for Hero Dad Eco-Friendly Present Wrap (Yellow)
MoSunold£3.474.7★
Xenray Fathers Day Wrapping Tissue Paper 20sheets Black and Blue Tissue Paper for Men Gift Wrap Fathers Day Party Patterned Paper
Xenray£3.085.0★
Father Day Wrapping Paper 5 Sheets 50x70cm Blue Gift Paper with Best Dad Design for Birthday Party Fathers Day Celebrations
QRTDXP£5.565.0★
4 Sheets Fathers Day Wrapping Paper Best Dad Wrapping Paper for Gift Wrap Blue and Party Decorations 70x50cm-DIY Presents
COMOOKA£4.435.0★
Blue Wrapping Paper 5Pcs Fathers Day Wrapping Paper Star Design for Fathers Day Birthday
DXTXTJ£4.694.6★
What buyers say about fathers day wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“good quality and comes with cute gift tags”
“good value for money”
“Perfect for wrapping Fathers Day gifts”
“Good thick quality”
“My son loved his birthday paper”
“This is good in terms of sustainability as it means it can be recycled”
“Nice bold design - The blue colour and repeated Fathers Day wording make it clear what it is for and feels personal”
“He is very fit”
“Sturdy and strong”
“holds up well during use”
What buyers complain about
“Too expensive for what it is”
“smelt like tcp which I hate the smell of so I just put it in the bin”
“Its thin, as youd expect from tissue paper, and if you plan to use it instead of wrapping paper, youll need to double it up so the gift underneath doesnt show through”
“Small”
“not ideal for anything large or awkwardly shaped”
Common questions
- Is fathers day wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (60/100).
- How competitive is the fathers day wrapping paper niche?
- 16 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in fathers day wrapping paper?
- Top complaints mined from reviews: Value For Money, Smell, Thickness. The return rate is 0.2%.
- What does it cost to enter the fathers day wrapping paper niche?
- Listings span £2.42–£8.40; the average listing price is £4.50 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.