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Fathers Day Wrapping Paper

Maybe

Search demand grew >1,000% this quarter. But prices span $2.42–$8.40, mostly outside the sweet spot, so Fathers Day Wrapping Paper is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 47
Market size
£36K/yr42K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
46%top-5 click share · 16 brands · 24 sellers

Flapen Score

Fathers Day Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fathers Day Wrapping Paper is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fathers Day Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fathers Day Wrapping Paper 42K times last year and spent an estimated £36K. The top 5 brands take 67% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
19.1%
Market size, estimated
£36Ka year
Top search term
fathers day wrapping paper30K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £2.42 to £8.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.50 that is £450 to £1K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£2.42–£8.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£450–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #985 within Paper. It carries 71 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
9.4%
Average rank
#985in Paper
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fathers Day Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

24%

  • Design By Violet20%
  • Dyefor13%
  • QRTDXP12%
  • DXTXTJ12%
  • MoSunold11%
  • Party Angels9%

Demand

Fathers Day Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26JunJulAugSepFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 540.8× · 8 of 12 months tracked

Search terms

Top Fathers Day Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day wrapping paper30K/yr
  • fathers day wrapping paper roll5K/yr
  • fathers day gift wrap4K/yr
  • wrapping paper fathers day3K/yr

Reviews and returns

What reviews say buyers love and hate about Fathers Day Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.07

Too expensive for what it is

Smell17%−0.12

smelt like tcp which I hate the smell of so I just put it in the bin

Smelled like tcp not for me

Thickness13%+0.76

Its thin, as youd expect from tissue paper, and if you plan to use it instead of wrapping paper, youll need to double it up so the gift underneath doesnt show through

The tissue itself is on the thinner side

Size-Overall8%−0.04

Small

Shape/Style4%+0.06

not ideal for anything large or awkwardly shaped

Love

Quality-Overall32%+1.88

good quality and comes with cute gift tags

Good quality

was pleasantly surprised by the quality

Value For Money11%−0.07

good value for money

Good value for five sheets

well worth the money

Gifting Purpose10%+0.73

Perfect for wrapping Fathers Day gifts

Overall, a cute and practical choice that made the presents look much more special

works well for novelty gifting

Thickness7%+0.76

Good thick quality

thick well worth getting thanks

Paper Quality7%+0.54

My son loved his birthday paper

good quality thick paper that didnt easily rip making wrapping easy

FAQ

Common Fathers Day Wrapping Paper questions

Answered from the same tracked data.