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Fathers Day Card From Daughter

Maybe

Search demand grew >1,000% this quarter. But prices span $2.32–$7.74, mostly outside the sweet spot, so Fathers Day Card From Daughter is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 47
Market size
£30K/yr94K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 20 brands · 28 sellers

Flapen Score

Fathers Day Card From Daughter against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fathers Day Card From Daughter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fathers Day Card From Daughter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fathers Day Card From Daughter 94K times last year and spent an estimated £30K. The top 5 brands take 62% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.3%
Market size, estimated
£30Ka year
Top search term
fathers day card from daughter81K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £2.32 to £7.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £3.89 that is £389 to £973 a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£2.32–£7.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£389–£973
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,801 within Cards & Card Stock. It carries 139 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
7.3%
Average rank
#1,801in Cards & Card Stock
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fathers Day Card From Daughter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£912£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

28

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

32%

  • UK Greetings24%
  • Emotional Rescue11%
  • Piccadilly Greetings10%
  • Old English Company10%
  • Felbridge Studio8%
  • PopManko5%

Demand

Fathers Day Card From Daughter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '26JunJulAugSepMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 679.8× · 7 of 12 months tracked

Search terms

Top Fathers Day Card From Daughter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day card from daughter81K/yr
  • fathers day cards from daughter8K/yr
  • father day cards from daughter5K/yr

Reviews and returns

What reviews say buyers love and hate about Fathers Day Card From Daughter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.13

The card isn't as big as I thought it would be, either-

Smaller than I anticipated

such a tiny card

Value For Money19%+0.10

A bit expensive

just a bit expensive

Strength13%−0.03

The card was a bit flimsy though

Adhesion/Stickiness6%−0.04

the envelope is not sticky in the slightest

Thickness2%−0.02

The card itself is not the thickest card

Love

Quality-Overall41%+2.67

Fantastic quality

Lovely card great quality

Good quality card

Fun/Entertainment Experience10%+0.67

Fun card

loads of fun

Really nice funny card that I gave to my dad for fathers day

Advertised Vs Actual Product8%+0.81

As described

As seen

exactly what I wanted

Value For Money8%+0.10

Great price

good value

Great card, and price

Design-Overall7%+0.08

The design is great

Thoughtful Tatty Teddy design Father's Day card

features Tatty Teddy design

Return

0.0% Return rate 29% Fixable by listing

Print Quality14%▁▁▁▁▁█
Design-Overall14%▁▁▁▁▁█
Shape/Style14%
Ease Of Use14%▁▁▁▁▁█
Software/Application14%▁▁▁▁▁█

FAQ

Common Fathers Day Card From Daughter questions

Answered from the same tracked data.