Fancy Pen

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

2.7%

Market size, estimated

£93Ka year

Peak month

December3.7× the quietest month

Top search term

nice pen29K searches a year

Listings sell for £13.86 on average, from £3.36 to £78.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.86 that is £1K to £3K a year per listing.

Average price

£13.86under the $15 to $100 sweet spot

Price range

£3.36–£78.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #99 within Pens, Pencils & Writing Supplies. It carries 3,831 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

91%

Out of stock, average day

1.5%

Average rank

#99in Pens, Pencils & Writing Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,831per listing

Listings tracked

47

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months