Skip to content

Family Calendar 2023/24

Fail

Shoppers spend only $4K a year here, so Family Calendar 2023/24 is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£4K/yr15K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 21 sellers

Flapen Score

Family Calendar 2023/24 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Family Calendar 2023/24 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Calendar 2023/24 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Family Calendar 2023/24 15K times last year and spent an estimated £4K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
2.1%
Market size, estimated
£4Ka year
Peak month
September4.5× the quietest month
Top search term
family weekly planner9K searches a year

02 · Price

A sale here is worth £13.86.

Listings sell for £13.86 on average, from £6.67 to £70.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.86 that is £0 to £1K a year per listing.

Average price
£13.86under the $15 to $100 sweet spot
Price range
£6.67–£70.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #113 within Calendars, Planners & Personal Organisers. It carries 1,114 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
18.3%
Average rank
#113in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,114per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Family Calendar 2023/24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£172£343£515£686101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

23%

  • POPRUN20%
  • MCCORL17%
  • Indeme12%
  • joeji's Kitchen11%
  • Boxclever Press10%
  • The Magnet Shop8%

Demand

Family Calendar 2023/24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Family Calendar 2023/24

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.08

Doesn't stick

It isnt particularly sticky so as I didnt get it straight

made it difficult to stick flat

Size-Overall11%−0.06

Too small

Small

Much smaller than I thought it would be

Quality-Overall9%+0.44

Expensive for the quality

Not good quality

not good quality in my opinion

Value For Money6%+0.29

not worth the price

Waste of money

Not worth it

Print Quality6%−0.03

Printing is wrong

Love

Document Organizing/Classification20%+1.53

Nice organiser

Great planner

Great to keep organised

Quality-Overall14%+0.44

Always great quality, great price & quick delivery

- Really good quality

Perfection

Ease Of Use9%+0.61

Neat and easy to use

can be removed easily

Easy to work with

Value For Money8%+0.29

- Good value for money

Value for money

Good value

Home Usability7%+0.65

Great for a busy family

Perfect for home ed family

Great for care home rooms

Return

1.1% Return rate 55% Fixable by listing

Size-Overall44%▇█▇█▆▅

Too small

Small

Much smaller than I thought it would be

Magnetic Strength/Adsorption11%▅▃▇▃█▃

Thought this was magnetic but it's not, it's stick on

thought it was magnetic as well as sticky

Adhesion/Stickiness9%▅▄▃▆██

Doesn't stick

It isnt particularly sticky so as I didnt get it straight

made it difficult to stick flat

Functionality-Overall6%▇▄▂▁▄█
Quality-Overall5%▅▄▇█▄▅

Expensive for the quality

Not good quality

not good quality in my opinion

FAQ

Common Family Calendar 2023/24 questions

Answered from the same tracked data.