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Family Calendar 2023/24

Fail

Shoppers spend an estimated $4K a year here, so Family Calendar 2023/24 is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£4K/yr15K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 21 sellers

Flapen Score

Family Calendar 2023/24 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Family Calendar 2023/24 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Calendar 2023/24 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Family Calendar 2023/24 15K times last year and spent an estimated £4K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
2.1%
Market size, estimated
£4Ka year
Peak month
September4.5× the quietest month
Top search term
family weekly planner9K searches a year

02 · Price

A sale here is worth £13.86.

Listings sell for £13.86 on average, from £6.67 to £70.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.86 that is £0 to £1K a year per listing.

Average price
£13.86under the $15 to $100 sweet spot
Price range
£6.67–£70.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #113 within Calendars, Planners & Personal Organisers. It carries 1,114 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
18.3%
Average rank
#113in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,114per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Family Calendar 2023/24 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£172£343£515£686101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

23%

  • POPRUN20%
  • MCCORL17%
  • Indeme12%
  • joeji's Kitchen11%
  • Boxclever Press10%
  • The Magnet Shop8%

Demand

Family Calendar 2023/24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Family Calendar 2023/24

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Document Organizing/Classification”
17%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Family Calendar 2023/24 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data