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47

family calendar 2023/24

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 38Conversion 26Competition 54Returns 93Price range 84Avg price 66Brand share 60Review moat 60Quality gap 42

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£6.67–£70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.86

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,114.05

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£4K

£4K/yr · 15K searches

According to Flapen's Amazon United Kingdom niche tracking, family calendar 2023/24 is a £4K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

family calendar 2023/24 market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£3K–£7K
units × avg price
Conversion rate
2.1%
Avg BSR
#113
Page quality
0%
Prime
90%
Sponsored
95%
Out of stock
18.3%
Avg brand age
33 months
Avg seller age
207 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

23%

  • POPRUN20%
  • MCCORL17%
  • Indeme12%
  • joeji's Kitchen11%
  • Boxclever Press10%
  • The Magnet Shop8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +10.7% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.5×

Top family calendar 2023/24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1728%£34312%£51516%£686101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about family calendar 2023/24

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification20%

“Nice organiser”

Quality-Overall14%

“Always great quality, great price & quick delivery”

Ease Of Use9%

“Neat and easy to use”

Value For Money8%

“- Good value for money”

Home Usability7%

“Great for a busy family”

Ease Of Cleaning6%

“Cleans eadily”

Magnetic Strength/Adsorption6%

“Great magnetic board”

Writing Experience5%

“My wife lives these and I buy them every year, they are a great planner, excellent size and value for money, it's not flimsy and it's straight forward and easy to write on”

Size-Overall5%

“Good size”

Advertised Vs Actual Product4%

“just as advertised”

What buyers complain about

Adhesion/Stickiness17%

“Doesn't stick”

Size-Overall11%

“Too small”

Quality-Overall9%

“Expensive for the quality”

Value For Money6%

“not worth the price”

Print Quality6%

“Printing is wrong”

Erasability6%

“Doesnt dry erase”

Strength6%

“A bit flimsy”

Magnetic Strength/Adsorption4%

“Thought this was magnetic but it's not, it's stick on”

Residue3%

“left a terrible sticky mess all over our fridge door that took us ages to work out that alcohol rub worked”

Color3%

“the black one is the one that works reasonable the other colour are pretty weak”

Top return reasons

Size-Overall44%
Magnetic Strength/Adsorption11%
Adhesion/Stickiness9%
Functionality-Overall6%
Quality-Overall5%
Advertised Vs Actual Product4%
Strength3%
Flatness3%
Wrinkles2%
Ease Of Use2%

Common questions

Is family calendar 2023/24 profitable to sell on Amazon United Kingdom?
The niche generates £4K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (47/100).
How competitive is the family calendar 2023/24 niche?
12 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in family calendar 2023/24?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.1%.
When does demand for family calendar 2023/24 peak?
Demand peaks in Jan–Sep–Oct; the busiest month runs 4.5× the quietest.
What does it cost to enter the family calendar 2023/24 niche?
Listings span £6.67–£70.10; the average listing price is £13.86 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.