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Family Calendar 2023

Maybe

Products sell for $35.90 on average, inside the sweet spot. But shoppers spend only $65K a year here, so Family Calendar 2023 is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£65K/yr114K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 48 sellers

Flapen Score

Family Calendar 2023 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Family Calendar 2023 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Family Calendar 2023 114K times last year and spent an estimated £65K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
1.6%
Market size, estimated
£65Ka year
Peak month
December8.4× the quietest month
Top search term
family planner44K searches a year

02 · Price

A sale here is worth £35.90.

Listings sell for £35.90 on average, from £4.93 to £268.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.90 that is £0 to £4K a year per listing.

Average price
£35.90inside the $15 to $100 sweet spot
Price range
£4.93–£268.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #83 within Calendars, Planners & Personal Organisers. It carries 1,088 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
34.9%
Average rank
#83in Calendars, Planners & Personal Organisers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,088per listing
Listings tracked
53

04 · Newcomers

Amazon counts 8 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Family Calendar 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

48

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

33%

Top 20: 74%

Open market

33%

  • Boxclever Press20%
  • MCCORL15%
  • POPRUN10%
  • hivillexun9%
  • Thboxes7%
  • Herncptar7%

Demand

Family Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Family Calendar 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • family planner44K/yr
  • family organiser17K/yr
  • family wall planner10K/yr
  • family weekly planner9K/yr
  • boxclever13K/yr
  • weekly family planner6K/yr
  • boxclever press10K/yr
  • box clever5K/yr
  • boxclever family planner 202556/yr
  • box clever family planner 202557/yr

Reviews and returns

What reviews say buyers love and hate about Family Calendar 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.04

Size issue

Bit small

Each box is small

Value For Money7%

the price has just been upped massively

Very expensive

not worth the price

Quality-Overall6%+1.16

Expensive for the quality

1 Star; Very unsatisfactory product

Poor quality

Durability5%−0.07

it has already fallen to bits

fell apart after 3 days

Fell apart

Software/Application5%−0.01

Always has app issues

every task I was adding I was waiting around 30s do app to upload

All I would say is that the app still feels a bit clunky

Love

Quality-Overall16%+1.16

Lovely quality cover

Excellent product

It's reasonable quality

Ease Of Use13%+0.93

Easy to use

Easy to read

Makes life easier

Value For Money10%

Good price

Great value

Value for money

Document Organizing/Classification8%+0.72

A solid and well laid out family organiser

Nice organiser

Great to keep organised

Advertised Vs Actual Product7%+0.38

just as advertised

Exactly as advertised

Exactly as described

Return

1.2% Return rate 53% Fixable by listing

Size-Overall36%█▇▆▆▅▅

Size issue

Bit small

Each box is small

Functionality-Overall9%▆▄▄▄█▄
Quality-Overall6%▃▄▆▁▄█

Expensive for the quality

1 Star; Very unsatisfactory product

Poor quality

Connectivity-Overall5%▅▇▇▅▄█

I also cant connect my events from iPhone/outlook calendar

Must be connected to the mains at all times

The Issue: Persistent Network Unstable error

Advertised Vs Actual Product4%▆▄▄██▆

FAQ

Common Family Calendar 2023 questions

Answered from the same tracked data.