Exercise Books
FailPrices span $3.33–$13.11, mostly outside the sweet spot, so Exercise Books is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £145K/yr349K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 60 sellers
Flapen Score
Exercise Books against its category
The dotted line is the Stationery & Office Supplies average. Past it, Exercise Books is stronger. Inside it, weaker.
Market
The Exercise Books market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exercise Books 349K times last year and spent an estimated £145K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £145Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- exercise books93K searches a year
02 · Price
A sale here is worth £7.59.
Listings sell for £7.59 on average, from £3.33 to £13.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.59 that is £4K to £6K a year per listing.
- Average price
- £7.59under the $15 to $100 sweet spot
- Price range
- £3.33–£13.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #73 within Notebooks, Writing Pads & Diaries. It carries 2,972 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #73in Notebooks, Writing Pads & Diaries
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,972per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Exercise Books products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Light Blue
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,222
- Age
- 14y ago
Silvine Exercise Book 229mm x 178mm Assorted Pack of 10 SV42364
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 8y ago
Janrax Pack of 10 A4 Assorted Coloured 80 Pages Feint and Ruled Exercise Books
- Price
- £12.61
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 4y ago
Just stationery 48 Page Exercise Books (Pack of 6) 3248
- Price
- £3.33
- Rating
- 4.0/5
- Reviews
- 726
- Age
- 13y ago
Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Trending
90-day click momentum
Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling
- Price
- £7.38
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 8mo ago
Rhino 8 x 6.5 Exercise Books 48-Page / 12mm Lined Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Dark Blue
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 14y ago
Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Orange
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 14y ago
Newest
by launch dateFlying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling
- Price
- £7.38
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 8mo ago
Silvine A4 Exercise Books - Lined With Margin (80 Pages) Assorted pack of 10
- Price
- £13.11
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 9mo ago
ZCZN A5 Lined Notebooks 12-Pack 60 Pages Each Soft Cover Note Pads Set 12 Mixed Colours - Ideal for School Study Note-Taking
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 632
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
60
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 90%
Open market
11%
- Silvine31%
- Rhino26%
- Janrax10%
- Flying Colours7%
- Just stationery7%
- Hamelin7%
- Open — no brand owns it (5 brands, 11%)
Demand
Exercise Books search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.8×
Search terms
Top Exercise Books search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exercise books93K/yr
- exercise book31K/yr
- school books30K/yr
- exercise books a4 lined27K/yr
- a4 exercise books27K/yr
- school notebook17K/yr
- a4 exercise books lined14K/yr
- exercise books a413K/yr
- workbook11K/yr
- exercise books a510K/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Books
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a half bigger than a normal one
Bit too small
Small and so thin
I feel the paper is slightly thinner
while perhaps a little thinner than I would like
Fairly thin in terms of the amount of paper inside
I didn't like the look too bright
Only one issue: you cant write on the space reserved for names wtc bwcausw the whole cover is shiny
Thin AF
Love
Fair value For fair quality
Good quality books
GOOD QUALITY
Fair price
Good value
Excellent value for money
paper is fine
The paper is decent thickness for standard pen use
Paper ok quality
Love the colours
Great colours
Lovely set of colours
Good size
Really nice size books
big enough to get plenty in
Return
0.5% Return rate 82% Fixable by listing
a half bigger than a normal one
Bit too small
Small and so thin
Need recovering as the outside isnt very good quality so could easily damage
Thin AF
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Books questions
Answered from the same tracked data.