Is exercise books profitable to sell on Amazon United Kingdom?

The niche generates £145K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).

How competitive is the exercise books niche?

11 brands and 60 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in exercise books?

Top complaints mined from reviews: Size-Overall, Thickness, Brightness/Shine/Glow. The return rate is 0.5%.

When does demand for exercise books peak?

Demand peaks in Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the exercise books niche?

Listings span £3.33–£13.11; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.

exercise books

Skip it

Prices mostly outside the sweet spot ($3.33–$13.11) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,971.93

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£145K

£145K/yr · 349K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.59

avg listing price — sweet spot $15–$100

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.33–£13.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, exercise books is a £145K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

exercise books market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £152K–£190K; units × avg price
Conversion rate: 5.5%
Avg BSR: #73
Page quality: 0%
Prime: 93%
Sponsored: 57%
Out of stock: 5.6%
Avg brand age: 41 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

11%

Silvine31%
Rhino26%
Janrax10%
Flying Colours7%
Just stationery7%
Hamelin7%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.8×

Open Trend

Top exercise books search terms

exercise books93K/yr -13.6%5.8% conv.
exercise book31K/yr -16.1%3.2% conv.
school books30K/yr -16.8%2.7% conv.
exercise books a4 lined27K/yr -24.5%6.8% conv.
a4 exercise books27K/yr -29.3%6.9% conv.
school notebook17K/yr +3.9%1.1% conv.
a4 exercise books lined14K/yr -27.8%7.5% conv.
exercise books a413K/yr -28.5%4.6% conv.
workbook11K/yr -15.3%0.9% conv.
exercise books a510K/yr -4.9%6.6% conv.

All search terms

Top exercise books products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Light Blue

Rhino£3.824.6★1,222 rev

Silvine Exercise Book 229mm x 178mm Assorted Pack of 10 SV42364

Silvine£7.494.6★488 rev

Janrax Pack of 10 A4 Assorted Coloured 80 Pages Feint and Ruled Exercise Books

Janrax£12.614.7★223 rev

Just stationery 48 Page Exercise Books (Pack of 6) 3248

Just stationery£3.334.0★726 rev

Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes

Flying Colours£5.734.8★17 rev

Newest

by launch date

Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes

Flying Colours£5.7317 rev

4mo ago

Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling

Flying Colours£7.3817 rev

4mo ago

ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm

ojussa£5.7868 rev

8mo ago

Silvine A4 Exercise Books - Lined With Margin (80 Pages) Assorted pack of 10

Silvine£13.1128 rev

9mo ago

ZCZN A5 Lined Notebooks 12-Pack 60 Pages Each Soft Cover Note Pads Set 12 Mixed Colours - Ideal for School Study Note-Taking

ZCZN£7.98632 rev

2y ago

What buyers say about exercise books

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Fair value For fair quality”

Value For Money18%

“Fair price”

Paper Quality17%

“paper is fine”

Color11%

“Love the colours”

Size-Overall7%

“Good size”

Advertised Vs Actual Product7%

“As advertised”

Writing Experience2%

“The pages are easy to write on”

Ease Of Use2%

“Useful”

Document Organizing/Classification2%

“These have been excellent for keeping everything organised”

Paper Brightness2%

“Really useful little notebooks in great colours”

What buyers complain about

Size-Overall17%

“a half bigger than a normal one”

Thickness10%

“I feel the paper is slightly thinner”

Brightness/Shine/Glow6%

“I didn't like the look too bright”

Writing Experience6%

“Only one issue: you cant write on the space reserved for names wtc bwcausw the whole cover is shiny”

Thin6%

“Thin AF”

Value For Money4%

“The price for five might be a tad high”

Advertised Vs Actual Product3%

“Not as described”

Color3%

“Unfortunately I thought it would be 2 of each colour”

Quality-Overall3%

“Need recovering as the outside isnt very good quality so could easily damage”

Smudge Resistance2%

“this could smudge”

Top return reasons

Size-Overall73%

Quality-Overall6%

Thin5%

Advertised Vs Actual Product5%

Paper Quality3%

Color1%

Compatibility-Overall1%

Thickness1%

Strength1%

Smell1%

Common questions

Is exercise books profitable to sell on Amazon United Kingdom?: The niche generates £145K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).
How competitive is the exercise books niche?: 11 brands and 60 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in exercise books?: Top complaints mined from reviews: Size-Overall, Thickness, Brightness/Shine/Glow. The return rate is 0.5%.
When does demand for exercise books peak?: Demand peaks in Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the exercise books niche?: Listings span £3.33–£13.11; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.