Exercise Books
prices mostly outside the sweet spot ($3.33–$13.11) — Exercise Books doesn't clear our bar today.
Flapen Score
Is Exercise Books profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Exercise Books is a £145K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Exercise Books: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.4% over the last 90 days and 5.5% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Exercise Books products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Light Blue
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,222
- Age
- 14y ago
Silvine Exercise Book 229mm x 178mm Assorted Pack of 10 SV42364
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 8y ago
Janrax Pack of 10 A4 Assorted Coloured 80 Pages Feint and Ruled Exercise Books
- Price
- £12.61
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 4y ago
Just stationery 48 Page Exercise Books (Pack of 6) 3248
- Price
- £3.33
- Rating
- 4.0/5
- Reviews
- 726
- Age
- 13y ago
Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Trending
90-day click momentum
Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling
- Price
- £7.38
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 8mo ago
Rhino 8 x 6.5 Exercise Books 48-Page / 12mm Lined Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Dark Blue
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 14y ago
Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Orange
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 14y ago
Newest
by launch dateFlying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes
- Price
- £5.73
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling
- Price
- £7.38
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 8mo ago
Silvine A4 Exercise Books - Lined With Margin (80 Pages) Assorted pack of 10
- Price
- £13.11
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 9mo ago
ZCZN A5 Lined Notebooks 12-Pack 60 Pages Each Soft Cover Note Pads Set 12 Mixed Colours - Ideal for School Study Note-Taking
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 632
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
60
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 90%
Open market
11%
- Silvine31%
- Rhino26%
- Janrax10%
- Flying Colours7%
- Just stationery7%
- Hamelin7%
- Open — no brand owns it (5 brands, 11%)
Exercise Books demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.8×
Top Exercise Books search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- exercise books93K/yr
- exercise book31K/yr
- school books30K/yr
- exercise books a4 lined27K/yr
- a4 exercise books27K/yr
- school notebook17K/yr
- a4 exercise books lined14K/yr
- exercise books a413K/yr
- workbook11K/yr
- exercise books a510K/yr
What reviews say buyers love and hate about Exercise Books
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fair value For fair quality”
“Fair price”
“paper is fine”
“Love the colours”
“Good size”
What buyers complain about
59% of reviews“a half bigger than a normal one”
“I feel the paper is slightly thinner”
“I didn't like the look too bright”
“Only one issue: you cant write on the space reserved for names wtc bwcausw the whole cover is shiny”
“Thin AF”
Exercise Books return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exercise Books questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
