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39

eraser pen

Skip it

Prices mostly outside the sweet spot ($1.74–$13.00) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 76Competition 43Returns 98Price range 0Avg price 16Brand share 28Review moat 41Quality gap 53

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,384.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.87

avg listing price — sweet spot $15–$100

Market size

Bad£47K

£47K/yr · 112K searches

Price range

Bad£1.74–£13.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eraser pen is a £47K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

eraser pen market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£47K–£59K
units × avg price
Conversion rate
7.1%
Avg BSR
#53
Page quality
0%
Prime
100%
Sponsored
35%
Out of stock
0.3%
Avg brand age
36 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

75

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

10%

  • Tombow59%
  • Faber-Castell16%
  • STAEDTLER5%
  • Nebulith4%
  • Artbiu4%
  • Mr. Pen2%
  • Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top eraser pen search terms

  • eraser pen41K/yr
  • tombow mono eraser19K/yr
  • pen eraser12K/yr
  • rubber pen9K/yr
  • mono eraser7K/yr
  • tombow eraser5K/yr
  • tombow mono zero eraser4K/yr
  • mono zero eraser5K/yr
  • mechanical eraser4K/yr
  • pen rubber4K/yr
All search terms

Top eraser pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£9K30%£14K40%£19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about eraser pen

What buyers praise and complain about, mined from review topics.

What buyers love

Erasability33%

“Excellent eraser”

Ease Of Use10%

“Easy to use”

Quality-Overall10%

“Best on the market”

Value For Money9%

“Great price”

Pen/Pencil Quality5%

“Good pens”

Drawing Experience5%

“Brilliant for drawing”

Writing Experience4%

“The writing is good”

Advertised Vs Actual Product3%

“As described”

Color2%

“Lots of lovely vibrant colours”

Shape/Style1%

“The pen style is very comfortable”

What buyers complain about

Durability15%

“at times can break of easily”

Functionality-Overall11%

“Don't work”

Quality-Overall11%

“POOR QUALITY PENS”

Ink Leakage7%

“2 of the pens leaked all the ink”

Dry/Empty Ink6%

“I think these pens have dried up”

Writing Experience5%

“However, like the blue pack we brought half of them don't write”

Value For Money5%

“are extremely expensive for what they are”

Advertised Vs Actual Product5%

“Not quite what it says”

Color4%

“Poor ink, I was hoping it was black as I have a visually impaired child that sees more dark and bold colours”

Erasability2%

“Didnt erase at all”

Top return reasons

Functionality-Overall26%
Quality-Overall12%
Ink Refill10%
Erasability8%
Defective Material/Parts7%
Writing Experience6%
Color5%
Dry/Empty Ink3%
Battery Inclusion3%
Size-Overall2%

Common questions

Is eraser pen profitable to sell on Amazon United Kingdom?
The niche generates £47K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (39/100).
How competitive is the eraser pen niche?
13 brands and 75 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in eraser pen?
Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for eraser pen peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the eraser pen niche?
Listings span £1.74–£13.00; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,385 reviews — the moat a new listing must climb.