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Eraser Pen

Fail

Prices span $1.74–$13.00, mostly outside the sweet spot, so Eraser Pen is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£47K/yr112K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
59%top-5 click share · 13 brands · 75 sellers

Flapen Score

Eraser Pen against its category

The dotted line is the Stationery & Office Supplies average. Past it, Eraser Pen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eraser Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eraser Pen 112K times last year and spent an estimated £47K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
7.1%
Market size, estimated
£47Ka year
Peak month
December6.0× the quietest month
Top search term
eraser pen41K searches a year

02 · Price

A sale here is worth £5.87.

Listings sell for £5.87 on average, from £1.74 to £13.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.87 that is £1K to £3K a year per listing.

Average price
£5.87under the $15 to $100 sweet spot
Price range
£1.74–£13.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #53 within Pens, Pencils & Writing Supplies. It carries 2,385 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#53in Pens, Pencils & Writing Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,385per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Eraser Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

75

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

10%

  • Tombow59%
  • Faber-Castell16%
  • STAEDTLER5%
  • Nebulith4%
  • Artbiu4%
  • Mr. Pen2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Eraser Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Eraser Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eraser pen41K/yr
  • tombow mono eraser19K/yr
  • pen eraser12K/yr
  • rubber pen9K/yr
  • mono eraser7K/yr
  • tombow eraser5K/yr
  • tombow mono zero eraser4K/yr
  • mono zero eraser5K/yr
  • mechanical eraser4K/yr
  • pen rubber4K/yr

Reviews and returns

What reviews say buyers love and hate about Eraser Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.10

at times can break of easily

Broken after 1 day

Several of the set have broken on first use

Functionality-Overall11%−0.07

Don't work

don't work well

Two of our pens were basically non functional

Quality-Overall11%−0.01

POOR QUALITY PENS

Cheap

Not good quality

Ink Leakage7%−0.05

2 of the pens leaked all the ink

Leak ink

The ink runs out very quickly in the pens

Dry/Empty Ink6%−0.04

I think these pens have dried up

Barely any ink

Ink run out

Love

Erasability33%+2.45

Excellent eraser

erases very well

Eraser pen is a great idea -

Ease Of Use10%+0.34

Easy to use

Easy to handle

Very handy

Quality-Overall10%−0.01

Best on the market

Staedtler Quality is great

Best quality

Value For Money9%+0.35

Great price

Decent value

Good value for the money

Pen/Pencil Quality5%+0.24

Good pens

Great set of pens

Nice pens arrived on time

Return

0.5% Return rate 9% Fixable by listing

Functionality-Overall26%▅█▆▃▇▇

Don't work

don't work well

Two of our pens were basically non functional

Quality-Overall12%█▄▆▆▄▇

POOR QUALITY PENS

Cheap

Not good quality

Ink Refill10%▃▆▃▅▆█
Erasability8%█▄▄▇▃▁

Didnt erase at all

Lid gets stuck over the eraser

The lid gets stuck on the eraser part which 100% defeats the point of these erasable pens

Defective Material/Parts7%▁█▇█▇▄

FAQ

Common Eraser Pen questions

Answered from the same tracked data.