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Erasable Pens Blue

Fail

Prices span $3.92–$8.97, mostly outside the sweet spot, so Erasable Pens Blue is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£30K/yr48K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 56 sellers

Flapen Score

Erasable Pens Blue against its category

The dotted line is the Stationery & Office Supplies average. Past it, Erasable Pens Blue is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erasable Pens Blue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Erasable Pens Blue 48K times last year and spent an estimated £30K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
10.2%
Market size, estimated
£30Ka year
Peak month
September14.0× the quietest month
Top search term
friction pen blue12K searches a year

02 · Price

A sale here is worth £6.17.

Listings sell for £6.17 on average, from £3.92 to £8.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.17 that is £2K to £3K a year per listing.

Average price
£6.17under the $15 to $100 sweet spot
Price range
£3.92–£8.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #105 within Pens, Pencils & Writing Supplies. It carries 4,496 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#105in Pens, Pencils & Writing Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,496per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Erasable Pens Blue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

1%

  • PILOT64%
  • Artbiu23%
  • ForestM4%
  • WONOLO3%
  • AYGORI2%
  • Generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Erasable Pens Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 14.0×

Search terms

Top Erasable Pens Blue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friction pen blue12K/yr
  • erasable pens blue17K/yr
  • blue erasable pens6K/yr
  • frixion pens blue5K/yr
  • blue frixion pens4K/yr
  • pilot frixion erasable pens blue4K/yr

Reviews and returns

What reviews say buyers love and hate about Erasable Pens Blue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Writing Experience15%+0.36

Most of the pens were not writing clearly

and the other four stopped writing after 2 uses

when I have had to discard 3 of the pens which wrote very thinly

Quality-Overall13%−0.02

Awful pens

Poor quality

awful product

Ink Leakage12%−0.09

The ink runs out very quickly

None of the pens ink were flowing though the nib

Bad it ran out of ink

Functionality-Overall12%−0.10

Dont work

Over half of them don't work

still not working

Erasability8%+0.80

Moreover, the quality of the eraser is poor and tends to be aggressive on the paper

they are not good to erase

Avoid Useless Erasers

Love

Erasability23%+0.80

nice that you can erase

Lovely pens with eraser

Great pens and the erasing works perfectly

Writing Experience19%+0.36

makes my writing look good

Nice smooth writing too

Happy writer

Quality-Overall12%−0.02

Brilliant pens

Excellent product

Perfect quality

Value For Money12%+1.57

Great value

An excellent product at a good price

Worth every penny

Pen/Pencil Quality7%+0.71

Excellent pens

These pens are great

Pens work really well

Return

0.4% Return rate 11% Fixable by listing

Functionality-Overall21%▁█▂▄▇▆

Dont work

Over half of them don't work

still not working

Quality-Overall13%▁▇█▅▁▄

Awful pens

Poor quality

awful product

Color9%▁▃▁▅█▂
Ink Refill8%█▂▂▂▂▁
Writing Experience8%▁█▃▂▁▅

Most of the pens were not writing clearly

and the other four stopped writing after 2 uses

when I have had to discard 3 of the pens which wrote very thinly

FAQ

Common Erasable Pens Blue questions

Answered from the same tracked data.