How competitive is the Erasable Pens Blue niche on Amazon United Kingdom?

7 brands and 56 sellers compete in Erasable Pens Blue on Amazon United Kingdom. The top 5 Erasable Pens Blue products take 78% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Erasable Pens Blue?

Erasable Pens Blue buyers on Amazon United Kingdom complain most about Writing Experience, Quality-Overall, Ink Leakage, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Erasable Pens Blue niche?

Erasable Pens Blue sells for £6.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.92–£8.97. The average incumbent carries 4,496 reviews — the moat a new listing must climb.

Erasable Pens Blue

prices mostly outside the sweet spot ($3.92–$8.97) — Erasable Pens Blue doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Erasable Pens Blue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Erasable Pens Blue is a £30K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 33/100.

Erasable Pens Blue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.7% over the last 90 days and 10.2% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr10K

Search volume / yr-41.7%48K

Conversion rate10.2%

Avg price£6.17

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 56

Top-5 product click share78%

Open market3%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Top Erasable Pens Blue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens

Price: £8.35
Rating: 4.7/5
Reviews: 959
Age: 7y ago

Artbiu 8 Erasable Pens Blue - Rub Out Pens Erasable Gel Pens with Rubbers on the End Cool Friction Pen with Eraser Ballpoint Writing Pen that Rub Out Stationary Office Back to School Supplies

Price: £5.46
Rating: 4.1/5
Reviews: 1,445
Age: 3y ago

PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue

Price: £5.07
Rating: 4.6/5
Reviews: 5,959
Age: 1y ago

PILOT - FriXion Ball Erasable Pen - Medium 0.7mm Tip Rollerball - 5 x Blue Pens

Price: £7.99
Rating: 4.6/5
Reviews: 19,279
Age: 8y ago

PILOT - FriXion Ball Clicker Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Blue

Price: £8.60
Rating: 4.6/5
Reviews: 11,103
Age: 8y ago

Newest

by launch date

8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office

Price: £5.50
Rating: 3.6/5
Reviews: 35
Age: 9mo ago

ForestM 10pcs Blue Friction Pens - 0.7mm Erasable Gel Pens with Eraser on End Ideal for Kids & Adults School Office Work Paperwork Stationery Supplies

Price: £5.59
Rating: 4.1/5
Reviews: 138
Age: 1y ago

ForestM erasable pens 8 Pack Erasable Pens Blue - 0.7mm Friction Pens with Eraser Rub Out Gel Ink Writing Pens for School Office Supplies Stationery for Kids and Adults

Price: £4.82
Rating: 4.1/5
Reviews: 138
Age: 1y ago

PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue

Price: £5.07
Rating: 4.6/5
Reviews: 5,959
Age: 1y ago

8pcs Erasable Pens Blue 0.7mm Friction Pen

Price: £5.15
Rating: 4.0/5
Reviews: 178
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

PILOT64%
Artbiu23%
ForestM4%
WONOLO3%
AYGORI2%
Generic1%
Open — no brand owns it (1 brand, 1%)

Erasable Pens Blue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR10.2%Products15Brands7Top 5 Brands97%OOS Rate10.3%Rating4.3★Reviews4,496Avg BSR#105

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 14.0×

Top Erasable Pens Blue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

friction pen blue12K/yr -2.9%17.7% conv.
erasable pens blue17K/yr -51.6%9.4% conv.
blue erasable pens6K/yr -32.5%12.3% conv.
frixion pens blue5K/yr -59.7%17.3% conv.
blue frixion pens4K/yr -43.7%24.5% conv.
pilot frixion erasable pens blue4K/yr -68.2%16.2% conv.

What reviews say buyers love and hate about Erasable Pens Blue

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Erasability23%

“nice that you can erase”

Writing Experience19%

“makes my writing look good”

Quality-Overall12%

“Brilliant pens”

Value For Money12%

“Great value”

Pen/Pencil Quality7%

“Excellent pens”

What buyers complain about

86% of reviews

Writing Experience15%

“Most of the pens were not writing clearly”

Quality-Overall13%

“Awful pens”

Ink Leakage12%

“The ink runs out very quickly”

Functionality-Overall12%

“Dont work”

Erasability8%

“Moreover, the quality of the eraser is poor and tends to be aggressive on the paper”

Erasable Pens Blue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

21%

2Quality-Overall

13%

3Color

4Ink Refill

5Writing Experience

Common Erasable Pens Blue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erasable Pens Blue 33/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -41.7% over the last 90 days.