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33

erasable pens blue

Skip it

Prices mostly outside the sweet spot ($3.92–$8.97) — this niche doesn't clear our bar today.

Market size 7Growth 4Conversion 88Competition 18Returns 98Price range 0Avg price 17Brand share 7Review moat 25Quality gap 76

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,496.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad£6.17

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 48K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-41.7%

90-day search growth — must beat 0% to launch

Price range

Bad£3.92–£8.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, erasable pens blue is a £30K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 33/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

erasable pens blue market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£49K–£62K
units × avg price
Conversion rate
10.2%
Avg BSR
#105
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
10.3%
Avg brand age
26 months
Avg seller age
180 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

1%

  • PILOT64%
  • Artbiu23%
  • ForestM4%
  • WONOLO3%
  • AYGORI2%
  • Generic1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 14.0×

Top erasable pens blue search terms

  • friction pen blue12K/yr
  • erasable pens blue17K/yr
  • blue erasable pens6K/yr
  • frixion pens blue5K/yr
  • blue frixion pens4K/yr
  • pilot frixion erasable pens blue4K/yr
All search terms

Top erasable pens blue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£6K30%£9K40%£12K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about erasable pens blue

What buyers praise and complain about, mined from review topics.

What buyers love

Erasability23%

“nice that you can erase”

Writing Experience19%

“makes my writing look good”

Quality-Overall12%

“Brilliant pens”

Value For Money12%

“Great value”

Pen/Pencil Quality7%

“Excellent pens”

Durability4%

“Last fairly long”

Cartridge/Ink Quality4%

“Good pens”

Comfort-Overall4%

“I have been told my children that it feels nice to hold”

Ease Of Cleaning2%

“rub out well”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Writing Experience15%

“Most of the pens were not writing clearly”

Quality-Overall13%

“Awful pens”

Ink Leakage12%

“The ink runs out very quickly”

Functionality-Overall12%

“Dont work”

Erasability8%

“Moreover, the quality of the eraser is poor and tends to be aggressive on the paper”

Cartridge Capacity6%

“However, these pens are very expensive and not good value for money at all because they run out of ink so quickly”

Value For Money6%

“A little expensive for what they are”

Thickness5%

“I found the 0.5 pens too thin”

Cartridge/Ink Quality5%

“Ink is faint”

Durability3%

“they break easily”

Top return reasons

Functionality-Overall21%
Quality-Overall13%
Color9%
Ink Refill8%
Writing Experience8%
Erasability7%
Value For Money6%
Dry/Empty Ink5%
Cartridge Capacity3%
Ink Leakage3%

Common questions

Is erasable pens blue profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (33/100).
How competitive is the erasable pens blue niche?
7 brands and 56 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in erasable pens blue?
Top complaints mined from reviews: Writing Experience, Quality-Overall, Ink Leakage. The return rate is 0.4%.
When does demand for erasable pens blue peak?
Demand peaks in Aug–Sep–Dec; the busiest month runs 14.0× the quietest.
What does it cost to enter the erasable pens blue niche?
Listings span £3.92–£8.97; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 4,496 reviews — the moat a new listing must climb.