Erasable Pens
MaybeReturns run at only 0.4% of orders. But demand is soft, at -20.9% this quarter, so Erasable Pens is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £495K/yr894K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 35%top-5 click share · 23 brands · 92 sellers
Flapen Score
Erasable Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Erasable Pens is stronger. Inside it, weaker.
Market
The Erasable Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Erasable Pens 894K times last year and spent an estimated £495K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £495K a year.
- Searches, last 12 months
- 894K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £495Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- erasable pens335K searches a year
02 · Price
A sale here is worth £7.47.
Listings sell for £7.47 on average, from £1.74 to £21.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £7.47 that is £9K to £11K a year per listing.
- Average price
- £7.47under the $15 to $100 sweet spot
- Price range
- £1.74–£21.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #133 within Pens, Pencils & Writing Supplies. It carries 3,670 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #133in Pens, Pencils & Writing Supplies
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,670per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Erasable Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Black
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 19,279
- Age
- 8y ago
KERIFI Rub Out Pens 0.5mm Fine Point Erasable Gel Pens with Rubbers on the End Heat Friction Handwriting Writing Pens with Eraser for Kids Adult School Office Supplies (8 Assorted Colors)
- Price
- £5.40
- Rating
- 4.1/5
- Reviews
- 3,379
- Age
- 3y ago
Artbiu 8 Erasable Pens Black Eraser Pen Rub Out with Rubbers on the End Pen Eraser Gel Pens that Out Cool Gel Ink Pen for Writing Essentials Stationary Office Back to School Supplies
- Price
- £5.56
- Rating
- 4.1/5
- Reviews
- 783
- Age
- 3y ago
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 5,959
- Age
- 1y ago
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
- Price
- £20.40
- Rating
- 4.5/5
- Reviews
- 1,877
- Age
- 1y ago
Trending
90-day click momentum
PILOT - FriXion Ball Clicker Erasable Rollerball Pen Set - Medium 0.7mm Tip - 1 x Black 3 x Refills
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 1,471
- Age
- 2y ago
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 5,959
- Age
- 1y ago
PILOT - Set of 5 FriXion Ball 07 - Erasable Thermosensitive Ink Pen - Refillable Roller Pen - 3 Black 1 Green 1 Purple - Medium Tip
- Price
- £6.55
- Rating
- 4.6/5
- Reviews
- 19,279
- Age
- 1y ago
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 5,959
- Age
- 1y ago
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
- Price
- £20.40
- Rating
- 4.5/5
- Reviews
- 1,877
- Age
- 1y ago
Newest
by launch date
8 Erasable Pens Back to School 0.5mm Black Pens with Rubbers on The End
- Price
- £5.67
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 9mo ago
Erasable Pens 8 Colors 8 Rub Out Pens + 10 Refills (Blue And Black) Coloured Pen With Eraser On The Tip 0.6mm Cartoon Pattern Animal Pen For Childrens School Supplies Or Adults Office supplies
- Price
- £5.78
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 10mo ago
Grabie Erasable Gel Pens Make Mistakes Disappear Colored Pens Assorted Color Inks for Drawing Writing Planner (Pack of Essential)
- Price
- £11.00
- Rating
- 4.2/5
- Reviews
- 3,557
- Age
- 1y ago
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
- Price
- £20.40
- Rating
- 4.5/5
- Reviews
- 1,877
- Age
- 1y ago
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Assorted Colours
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 5,959
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
92
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
35%
Top 20: 75%
Open market
15%
- PILOT51%
- Artbiu12%
- LEGAMI8%
- KERIFI8%
- Kaempe4%
- Grabie2%
- Open — no brand owns it (17 brands, 15%)
Demand
Erasable Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Erasable Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- erasable pens335K/yr
- pilot frixion erasable pens121K/yr
- frixion pens89K/yr
- eraser pen41K/yr
- rub out pens44K/yr
- erasable pens black44K/yr
- erasable pen38K/yr
- erasable gel pens23K/yr
- frixion erasable pens21K/yr
- friction pens31K/yr
Reviews and returns
What reviews say buyers love and hate about Erasable Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dont work
Dont work consistently
don't work well
These pens are not of good quality
Cheap
Bad quality
at times can break of easily
Doesnt last
Several of the set have broken on first use
The pens do not write smoothly
one of them didn't write at all
These pens didn't write
all dried up ink
were dried up
I think these pens have dried up
Love
They erase well in general
erases very well
Excellent eraser
Best quality
Much better quality than the dodgy dupe ones
Good quality pens
Smooth writing
Writes really well
Easy to write with
Good value
Excellent value for money
Well worth the money
Excellent pens
Nice pens arrived on time
Great set of pens
Return
0.4% Return rate 8% Fixable by listing
Dont work
Dont work consistently
don't work well
These pens are not of good quality
Cheap
Bad quality
The pens do not write smoothly
one of them didn't write at all
These pens didn't write
the colours were bland
Would like a white one though
Not all the colours work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Erasable Pens questions
Answered from the same tracked data.