erasable pens
Worth a lookShows low returns (0.4%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£495K£495K/yr · 894K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£1.74–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,670.49avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, erasable pens is a £495K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
erasable pens market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £448K–£598K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.6%
- Avg brand age
- 27 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
92
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
35%
Top 20: 75%
Open market
15%
- PILOT51%
- Artbiu12%
- LEGAMI8%
- KERIFI8%
- Kaempe4%
- Grabie2%
- Open — no brand owns it (17 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top erasable pens search terms
- erasable pens335K/yr
- pilot frixion erasable pens121K/yr
- frixion pens89K/yr
- eraser pen41K/yr
- rub out pens44K/yr
- erasable pens black44K/yr
- erasable pen38K/yr
- erasable gel pens23K/yr
- frixion erasable pens21K/yr
- friction pens31K/yr
Top erasable pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Black
PILOT£8.984.6★19,279 rev
KERIFI Rub Out Pens 0.5mm Fine Point Erasable Gel Pens with Rubbers on the End Heat Friction Handwriting Writing Pens with Eraser for Kids Adult School Office Supplies (8 Assorted Colors)
KERIFI£5.404.1★3,379 rev
Artbiu 8 Erasable Pens Black Eraser Pen Rub Out with Rubbers on the End Pen Eraser Gel Pens that Out Cool Gel Ink Pen for Writing Essentials Stationary Office Back to School Supplies
Artbiu£5.564.1★783 rev
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black
PILOT£5.324.6★5,959 rev
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
LEGAMI£20.404.5★1,877 rev
Newest
by launch date
8 Erasable Pens Back to School 0.5mm Black Pens with Rubbers on The End
AYGORI£5.6735 rev
Erasable Pens 8 Colors 8 Rub Out Pens + 10 Refills (Blue And Black) Coloured Pen With Eraser On The Tip 0.6mm Cartoon Pattern Animal Pen For Childrens School Supplies Or Adults Office supplies
Kaempe£5.7873 rev
Grabie Erasable Gel Pens Make Mistakes Disappear Colored Pens Assorted Color Inks for Drawing Writing Planner (Pack of Essential)
Grabie£11.003,557 rev
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
LEGAMI£20.401,877 rev
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Assorted Colours
PILOT£5.035,959 rev
Trending
90-day click momentum
PILOT - FriXion Ball Clicker Erasable Rollerball Pen Set - Medium 0.7mm Tip - 1 x Black 3 x Refills
PILOT£6.044.7★
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue
PILOT£5.074.6★
PILOT - Set of 5 FriXion Ball 07 - Erasable Thermosensitive Ink Pen - Refillable Roller Pen - 3 Black 1 Green 1 Purple - Medium Tip
PILOT£6.554.6★
PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black
PILOT£5.324.6★
LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs
LEGAMI£20.404.5★
What buyers say about erasable pens
What buyers praise and complain about, mined from review topics.What buyers love
“They erase well in general”
“Best quality”
“Smooth writing”
“Good value”
“Excellent pens”
“Lots of lovely vibrant colours”
“Easy to use”
“As advertised”
“theres plenty of variety to keep things interesting”
“Brilliant for drawing”
What buyers complain about
“Dont work”
“These pens are not of good quality”
“at times can break of easily”
“The pens do not write smoothly”
“all dried up ink”
“2 of the pens leaked all the ink”
“For the price they are not worth it”
“the colours were bland”
“Limited ink”
“Avoid Useless Erasers”
Top return reasons
Common questions
- Is erasable pens profitable to sell on Amazon United Kingdom?
- The niche generates £495K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the erasable pens niche?
- 23 brands and 92 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in erasable pens?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for erasable pens peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the erasable pens niche?
- Listings span £1.74–£21.09; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 3,670 reviews — the moat a new listing must climb.