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Erasable Pens

Erasable Pens shows low returns (0.4%), but soft demand (-20.9% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 60Growth 15Conversion 77Competition 80Returns 98Price range 31Avg price 21Brand share 38Review moat 28Quality gap 68
This niche Category average

Is Erasable Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Erasable Pens is a £495K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Erasable Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.9% over the last 90 days and 7.4% of searches end in a purchase.

£495K

revenue / yr

Units sold / yr80K
Search volume / yr-20.9%894K
Conversion rate7.4%
Avg price£7.47

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers23 · 92
Top-5 product click share35%
Open market18%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement83%
New entrants (1y)10· 1 succeeded
Avg rating4.3★
Avg reviews3,670

Top Erasable Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

92

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

35%

Top 20: 75%

Open market

15%

  • PILOT51%
  • Artbiu12%
  • LEGAMI8%
  • KERIFI8%
  • Kaempe4%
  • Grabie2%
  • Open — no brand owns it (17 brands, 15%)

Erasable Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume894KCVR7.4%Products53Brands23Top 5 Brands82%OOS Rate4.6%Rating4.3★Reviews3,670Avg BSR#133
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Erasable Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erasable pens335K/yr
  • pilot frixion erasable pens121K/yr
  • frixion pens89K/yr
  • eraser pen41K/yr
  • rub out pens44K/yr
  • erasable pens black44K/yr
  • erasable pen38K/yr
  • erasable gel pens23K/yr
  • frixion erasable pens21K/yr
  • friction pens31K/yr

What reviews say buyers love and hate about Erasable Pens

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Erasability21%

They erase well in general

Quality-Overall14%

Best quality

Writing Experience11%

Smooth writing

Value For Money9%

Good value

Pen/Pencil Quality9%

Excellent pens

What buyers complain about

70% of reviews
Functionality-Overall12%

Dont work

Quality-Overall10%

These pens are not of good quality

Durability10%

at times can break of easily

Writing Experience7%

The pens do not write smoothly

Dry/Empty Ink7%

all dried up ink

Erasable Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Ink Refill
12%
3Quality-Overall
11%
4Writing Experience
9%
5Color
6%

Common Erasable Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erasable Pens 55/100 on Amazon United Kingdom — Worth a look. The niche generates £495K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Erasable Pens on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.3× the quietest.