Envelopes
MaybeReturns run at only 0.2% of orders. But products sell for $4.79 on average, outside the sweet spot, so Envelopes is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £627K/yr757K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 57 sellers
Flapen Score
Envelopes against its category
The dotted line is the Stationery & Office Supplies average. Past it, Envelopes is stronger. Inside it, weaker.
Market
The Envelopes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Envelopes 757K times last year and spent an estimated £627K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
17.3% of searches ended in a purchase last week.
Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £627K a year.
- Searches, last 12 months
- 757K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £627Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- envelopes487K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £1.32 to £17.11. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £4.79 that is £38K to £48K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £1.32–£17.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £38K–£48K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Envelopes & Mailing Supplies. It carries 1,572 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Envelopes & Mailing Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,572per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Envelopes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FIRST CHOICE KAYA 25 50 100 DL White Mailing Envelopes Self Seal for Posting mailing Home Office and Ecommerce Peel and Seal (100)
- Price
- £5.70
- Rating
- 4.5/5
- Reviews
- 1,302
- Age
- 4y ago
Postmaster Envelopes DL Peel & Seal 100GSM White Paper - 50 Pack
- Price
- £2.71
- Rating
- 4.7/5
- Reviews
- 830
- Age
- 3y ago
Postmaster Envelopes DL Peel & Seal 100GSM White Paper - 100 Pack
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 2y ago
Blake Purely Everyday DL 110 x 220 mm 90 gsm Self Seal Wallet Envelopes (13882/100 PR) White - 100 Count ( Pack of 1)
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 4,788
- Age
- 10y ago
White Envelopes DL 50 Pack - 80gsm Letter Peel and Seal - Strong Envelopes for Business Office Home Cards and Everyday Mailing
- Price
- £2.08
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 10mo ago
Trending
90-day click momentum
50 pcs Envelopes Self Seal 120 GSM White 12.5 x 17.5 cm
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago
Officely C6 Self Seal Wallet Envelopes 90 GSM 114mm x 162mm White - Pack of 25
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago
RFE Pack of 100 - DL White Mailing Envelopes Self Seal for Posting mailing Home Office Ecommerce and Business 80gsm 110 x 220mm
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Blake Purely Everyday C5 229 x 162 mm 80 gsm Gummed Pocket Envelopes (13848/50 PR) Manilla - Pack of 50
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 5,840
- Age
- 12y ago
White Envelopes DL 50 Pack - 80gsm Letter Peel and Seal - Strong Envelopes for Business Office Home Cards and Everyday Mailing
- Price
- £2.08
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 10mo ago
Newest
by launch date50 pcs Envelopes Self Seal 120 GSM White 12.5 x 17.5 cm
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago
White Envelopes DL 50 Pack - 80gsm Letter Peel and Seal - Strong Envelopes for Business Office Home Cards and Everyday Mailing
- Price
- £2.08
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 10mo ago
50-Pack Compact Self-Sealing Brown Paper Envelopes for Organizing Seeds Cash and Small Valuables
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago
RFE Pack of 100 - DL White Mailing Envelopes Self Seal for Posting mailing Home Office Ecommerce and Business 80gsm 110 x 220mm
- Price
- £8.29
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Officely C6 Self Seal Wallet Envelopes 90 GSM 114mm x 162mm White - Pack of 25
- Price
- £2.19
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
57
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
15%
- Postmaster29%
- Blake18%
- FIRST CHOICE KAYA17%
- TRIPLE PRIO9%
- Pop7%
- Officely4%
- Open — no brand owns it (9 brands, 15%)
Demand
Envelopes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Envelopes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- envelopes487K/yr
- envelope49K/yr
- envelopes peel and seal65K/yr
- white envelopes38K/yr
- dl envelopes28K/yr
- envelopes letter size21K/yr
- letter envelopes13K/yr
- dl envelopes peel and seal11K/yr
- white envelopes peel and seal11K/yr
- envelope dl4K/yr
Reviews and returns
What reviews say buyers love and hate about Envelopes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
terrible adhesive
Adhesive bit weak
do not stick
These envelopes are very poor quality
Average quality
getting better quality as these are flimsy
not the thickest
I think they are thinner than expected
They are not the thickest envelopes I've had
non-standard size
Large
theyll look a bit disproportionately sized and small inside
that shows in the thickness of the paper so are a lower quality
Paper is thin
Thin papet
Love
The envelopes feel good enough quality to me for a birthday or Christmas card
Decent quality
The envelopes are good quality
Good price
Fair price
Excellent value
Exactly as stated
As described
Great as expected
Good size
Great as described fit for purpose
Useful size envelopes
they stick well
Always good quality stick fine
the adhesive is good
Return
0.2% Return rate 81% Fixable by listing
non-standard size
Large
theyll look a bit disproportionately sized and small inside
These envelopes are very poor quality
Average quality
getting better quality as these are flimsy
Only provided 19 instead of the 20 advertised
The sealing has been incorrectly described, in fact, I would say that the description in the listing is deliberately obtuse
I would actually give it three stars overall for the incorrect description
Very thin
are a bit thin
Bit thin
terrible adhesive
Adhesive bit weak
do not stick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Envelopes questions
Answered from the same tracked data.