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End of Life Planner Uk

Fail

Demand is soft, at -69.1% this quarter, so End of Life Planner Uk is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£38K/yr115K searches / yr
90-day growth
-69.1%search demand this quarter
Competition
60%top-5 click share · 17 brands · 19 sellers

Flapen Score

End of Life Planner Uk against its category

The dotted line is the Stationery & Office Supplies average. Past it, End of Life Planner Uk is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The End of Life Planner Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for End of Life Planner Uk 115K times last year and spent an estimated £38K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-69.1%
Conversion, latest week
3.7%
Market size, estimated
£38Ka year
Peak month
January6.5× the quietest month
Top search term
end of life planner uk66K searches a year

02 · Price

A sale here is worth £8.79.

Listings sell for £8.79 on average, from £4.44 to £21.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.79 that is £879 to £2K a year per listing.

Average price
£8.79under the $15 to $100 sweet spot
Price range
£4.44–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£879–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #436 within Calendars, Planners & Personal Organisers. It carries 67 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
35.8%
Average rank
#436in Calendars, Planners & Personal Organisers
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
67per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top End of Life Planner Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

19

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

  • Bafeil17%
  • InkWorks13%
  • 71Nmly12%
  • DNSHAN11%
  • Lanpn10%
  • BIROYAL10%

Demand

End of Life Planner Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 6.5×

Search terms

Top End of Life Planner Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • end of life planner uk66K/yr
  • end of life planner26K/yr
  • end of life planner book uk14K/yr
  • end of life book4K/yr
  • end of life planner book uk only4K/yr

Reviews and returns

What reviews say buyers love and hate about End of Life Planner Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality13%−0.05

Really not worth the paper its printed on

paper quality could have been better

The paper in the book is so thin you could not even wrap chips in it

Ease Of Use10%+0.67

Difficult to meet everyones needs

It's never an easy conversation to have

Quality-Overall9%−0.08

really bad quality

Poor quality unhelpful

No, very poor quality

Value For Money7%−0.12

Not worth the money

Waste of money

Certifications6%+0.22

Its not a legal document

its not recognised in law if you have time just make a professional will

Love

Document Organizing/Classification26%+1.93

I like to be organised

Getting organised made easy

Great for organising lifes things

Advertised Vs Actual Product13%+0.28

looks like as advertised

Exactly as described

Does the job perfectly

Ease Of Use11%+0.67

Easy to use

easy to handle

it is useful immediately

Value For Money9%−0.12

value for money

Great Price

it offers reasonable value

Quality-Overall8%−0.08

Build quality is solid

It is extremely well laid out

Excellent product

Return

1.1% Return rate 37% Fixable by listing

Size-Overall28%▃▃▅▃▃█

Bigger than expected

quite small. half A4 sized

Quality-Overall21%▆█▇▁▄▄

really bad quality

Poor quality unhelpful

No, very poor quality

Strength10%▇▃▁▁▁█

Flimsy

Paper Quality7%▄▄█▁▁▇

Really not worth the paper its printed on

paper quality could have been better

The paper in the book is so thin you could not even wrap chips in it

Defective Material/Parts7%▁█▁▁▁▁

FAQ

Common End of Life Planner Uk questions

Answered from the same tracked data.