How competitive is the Electric Pencil Sharpener niche on Amazon United Kingdom?

10 brands and 33 sellers compete in Electric Pencil Sharpener on Amazon United Kingdom. The top 5 Electric Pencil Sharpener products take 55% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Electric Pencil Sharpener?

Electric Pencil Sharpener buyers on Amazon United Kingdom complain most about Durability, Sharpness, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Electric Pencil Sharpener niche?

Electric Pencil Sharpener sells for £13.84 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.01–£26.96. The average incumbent carries 1,510 reviews — the moat a new listing must climb.

Electric Pencil Sharpener

Electric Pencil Sharpener shows low returns (1.7%), but soft demand (+3.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Electric Pencil Sharpener profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Electric Pencil Sharpener is a £224K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.

Electric Pencil Sharpener: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.3% over the last 90 days and 4.2% of searches end in a purchase.

£224K

revenue / yr

Units sold / yr25K

Search volume / yr+3.3%382K

Conversion rate4.2%

Avg price£13.84

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers10 · 33

Top-5 product click share55%

Open market23%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Top Electric Pencil Sharpener products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Portable Electric Pencil Sharpener Helical Blade Auto Stop Battery/USB Cord Operated Black 7.1 x 7.1 x 13.46 cm

Price: £8.91
Rating: 4.2/5
Reviews: 5,831
Age: 4y ago

Rapesco 1449 PS12-USB Automatic Electric Pencil Sharpener Black

Price: £9.33
Rating: 4.3/5
Reviews: 4,003
Age: 8y ago

Electric Pencil sharpener 2 Years Warranty Battery/2A USB Powered 5000 Times for Blade Suitable for 6.5-8mm Pencil Sharpener Automatic Pencil Sharpeners for Kids School Home Office Classroom (Grey)

Price: £10.99
Rating: 4.3/5
Reviews: 127
Age: 1y ago

JUPITEARTH Electric Pencil Sharpener for Classroom Auto in & Out Black

Price: £20.05
Rating: 4.6/5
Reviews: 417
Age: 11mo ago

Electric Pencil Sharpener AC Adapter Powered Sharpener with Container for 6-12mm Coloured Pencils Auto Stop for Artists Office Classroom School Use Portable Heavy Duty (Black)

Price: £18.41
Rating: 4.5/5
Reviews: 1,284
Age: 5y ago

Newest

by launch date

Electric Pencil Sharpener Pencil Sharpener with Container Battery Powered

Price: £6.01
Rating: 4.2/5
Reviews: 54
Age: 10mo ago

JUPITEARTH Electric Pencil Sharpener for Classroom Auto in & Out Black

Price: £20.05
Rating: 4.6/5
Reviews: 417
Age: 11mo ago

ZMOL Electric Pencil Sharpener USB Powered & Battery Operated Black

Price: £10.64
Rating: 3.9/5
Reviews: 676
Age: 11mo ago

tenwin Electric Pencil Sharpener Double Hole Battery Operated Sharpener for 6-12mm No.2/Colored Pencils Durable Blade to Fast Sharpen Suitable for School/Classroom/Office/Home (Black)

Price: £7.66
Rating: 4.2/5
Reviews: 85
Age: 1y ago

ZMOL Electric Pencil Sharpener 2 Spare Blades & Brush Black

Price: £8.82
Rating: 4.3/5
Reviews: 8,166
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

14%

Amazon Basics26%
tenwin15%
Zmol13%
RAPESCO13%
Tihoo10%
Sivelike9%
Open — no brand owns it (4 brands, 14%)

Electric Pencil Sharpener demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume382KCVR4.2%Products20Brands10Top 5 Brands77%OOS Rate4.8%Rating4.3★Reviews1,510Avg BSR#45

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Electric Pencil Sharpener search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

electric pencil sharpener159K/yr +5.6%4.7% conv.
electric sharpener64K/yr +18.1%3.8% conv.
electric pencil sharpener uk45K/yr +9.2%4.3% conv.
electric sharpener pencil28K/yr -6.9%4.4% conv.
automatic pencil sharpener15K/yr +11.1%2.5% conv.
electric pencil sharpeners14K/yr +2.6%1.4% conv.
pencil sharpener electric15K/yr -12.1%3.7% conv.
battery pencil sharpener8K/yr -14.1%5.0% conv.
pencil sharpeners battery operated5K/yr -42.8%7.9% conv.
rechargeable pencil sharpener5K/yr -6.8%1.8% conv.

What reviews say buyers love and hate about Electric Pencil Sharpener

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Sharpness20%

“Perfect sharper”

Quality-Overall15%

“It's well designed and thought out”

Value For Money13%

“Worth the money”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product8%

“Does exactly what it promised, very happy”

What buyers complain about

85% of reviews

Durability33%

“Broke very quickly”

Sharpness15%

“is dangerous due to the sharp edges”

Functionality-Overall8%

“Didn't work”

Quality-Overall7%

“I think I will have to spend more money to get a better quality sharpener”

Size-Overall6%

“Does NOT fit faber Castell hexagon shape pencils or very wide pencils”

Electric Pencil Sharpener return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

28%

2Sharpness

21%

3Size-Overall

10%

4Defective Material/Parts

5Charging

Common Electric Pencil Sharpener questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Electric Pencil Sharpener 52/100 on Amazon United Kingdom — Worth a look. The niche generates £224K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +3.3% over the last 90 days.