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Elastic Bands

Fail

Prices span $1.81–$8.23, mostly outside the sweet spot, so Elastic Bands is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£469K/yr793K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 53 sellers

Flapen Score

Elastic Bands against its category

The dotted line is the Stationery & Office Supplies average. Past it, Elastic Bands is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elastic Bands market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elastic Bands 793K times last year and spent an estimated £469K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £469K a year.

Searches, last 12 months
793K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
14.3%
Market size, estimated
£469Ka year
Peak month
January1.3× the quietest month
Top search term
elastic bands436K searches a year

02 · Price

A sale here is worth £4.14.

Listings sell for £4.14 on average, from £1.81 to £8.23. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £4.14 that is £25K to £33K a year per listing.

Average price
£4.14under the $15 to $100 sweet spot
Price range
£1.81–£8.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£25K–£33K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Office Supplies. It carries 1,320 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Office Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,320per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Elastic Bands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£47K£94K£141K£187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Westcott45%
  • Gunwon17%
  • Q-Connect9%
  • SOL7%
  • Just stationery5%
  • Thboxes5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Elastic Bands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Elastic Bands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elastic bands436K/yr
  • rubber bands247K/yr
  • elastic band24K/yr
  • rubber band21K/yr
  • elastic bands assorted sizes14K/yr
  • elastic bands office15K/yr
  • rubber bands assorted sizes13K/yr
  • coloured elastic bands7K/yr
  • rubber bands office3K/yr
  • assorted elastic bands4K/yr

Reviews and returns

What reviews say buyers love and hate about Elastic Bands

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.17

Bands were too small

Too small

Too big

Stretchability/Expandability/Elasticity15%−0.02

comes out already-stretched-looking

Expensive small elastic bands

not super stretchy

Strength13%−0.16

Flimsy waste of money

Not strong

Quite flimsy

Quality-Overall10%+0.69

Absolutely rubbish quality

seem a bit cheaply produced

Poor Quality

Advertised Vs Actual Product7%+0.62

POOR DESCRIPTION OF WHAT WAS DELIVERED

Misleading picture

Not as described

Love

Stretchability/Expandability/Elasticity19%−0.02

stretch well

Really good stretch

Good elastic bands

Quality-Overall18%+0.69

Good quality strong

the quality of the bands is good

Excellent quality

Advertised Vs Actual Product16%+0.62

Fits description

As advertised

As described

Value For Money14%+1.79

Good price

Value for money

Excellent value for money

Strength8%−0.16

Very strong

The bands are strong

they seem pretty sturdy as well

Return

0.2% Return rate 50% Fixable by listing

Size-Overall39%█▄▃▃▆▄

Bands were too small

Too small

Too big

Thin13%▁▅█▅▄▆
Stretchability/Expandability/Elasticity12%▁▁▅▃▃█

comes out already-stretched-looking

Expensive small elastic bands

not super stretchy

Compatibility-Overall6%▁█▂▄▃▁
Value For Money4%▁▁▁█▅▆

Poor selection too expensiven

Waste of money

FAQ

Common Elastic Bands questions

Answered from the same tracked data.