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Eid Cards

Fail

Demand is soft, at -86.4% this quarter, so Eid Cards is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£16K/yr79K searches / yr
90-day growth
-86.4%search demand this quarter
Competition
46%top-5 click share · 16 brands · 21 sellers

Flapen Score

Eid Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Eid Cards is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eid Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eid Cards 79K times last year and spent an estimated £16K. The top 5 brands take 67% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-86.4%
Conversion, latest week
4.3%
Market size, estimated
£16Ka year
Peak month
March553.6× the quietest month
Top search term
eid cards39K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.35 to £8.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £4.59 that is £459 to £1K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.35–£8.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£459–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #3,401 within Cards & Card Stock. It carries 42 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
19.3%
Average rank
#3,401in Cards & Card Stock
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Eid Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£790£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 97%

Open market

27%

  • Old English Company18%
  • Giftinghouse17%
  • PopManko16%
  • iwiio8%
  • Piccadilly Greetings8%
  • Purple Fox6%

Demand

Eid Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 553.6×

Search terms

Top Eid Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eid cards39K/yr
  • eid card16K/yr
  • eid mubarak card13K/yr
  • eid cards multipack6K/yr
  • eid mubarak cards6K/yr

Reviews and returns

What reviews say buyers love and hate about Eid Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+0.55

The size was not as I thought would be

Advertised Vs Actual Product25%−0.30

Misleading ad

Love

Quality-Overall49%−0.04

certainly good quality card

Excellent quality

Very nice and good quality, its nice some are plain

Value For Money13%+1.38

Amazing for the price

Value for money Eid card

At £6.99, this pack offers pretty good value for money too

Print Quality8%+0.85

clear print

Lovely designs, and print quality is really good also

Ease Of Use7%+0.75

Simple and beautiful cards

This makes it convenient if youre preparing a batch of cards without needing to source extras separately

Design-Overall7%+0.75

Beautiful designs and great value for money

The designs are traditional and centred around moonlight and festive Eid themes, which feel appropriate for the occasion

Return

0.2% Return rate 60% Fixable by listing

Advertised Vs Actual Product40%▁▁▂██▁

Misleading ad

Quality-Overall27%▁▁█▁▁▁
Size-Overall20%▁▁█▁▁▁

The size was not as I thought would be

Value For Money7%▁▁█▁▁▁
Water Resistance7%▁▁█▁▁▁

FAQ

Common Eid Cards questions

Answered from the same tracked data.