easter cards
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great209.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.08avg listing price — sweet spot $15–$100
Market size
Bad£0£0/yr · 374K searches
Growth
Bad-99.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.65–£3.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, easter cards is a £0/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
easter cards market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £92K–£123K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,418
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 19.4%
- Avg brand age
- 31 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hallmark37%
- YLAB32%
- Piccadilly Greetings32%
Demand
Weekly Amazon search volume, last 21 weeks — -99.7% search growth over the last 90 days.Top easter cards search terms
- easter cards224K/yr
- easter card48K/yr
- easter cards multipack42K/yr
- charity easter cards6K/yr
- happy easter card8K/yr
- easter cards pack8K/yr
- easter cards pack of 105K/yr
- easter cards pack of 612K/yr
- pack of easter cards6K/yr
- easter cards for children8K/yr
Top easter cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Easter Card Multipack Pack of 10 Easter Cards Forever Friends Bears Design Pink Blue
Hallmark£3.904.6★533 rev
8 Happy Easter Cards with Envelopes Colourful Easter Egg & Spring Flowers Designs Premium Quality 210 GSM Cardstock 12x12cm Ideal for Family Friends & Colleagues Designed in the UK
YLAB£3.684.5★90 rev
Easter Card Open Happy Easter - 7 x 5 inches - Piccadilly Greetings
Piccadilly Greetings£1.654.4★6 rev
Newest
by launch dateEaster Card Open Happy Easter - 7 x 5 inches - Piccadilly Greetings
Piccadilly Greetings£1.656 rev
8 Happy Easter Cards with Envelopes Colourful Easter Egg & Spring Flowers Designs Premium Quality 210 GSM Cardstock 12x12cm Ideal for Family Friends & Colleagues Designed in the UK
YLAB£3.6890 rev
Hallmark Easter Card Multipack Pack of 10 Easter Cards Forever Friends Bears Design Pink Blue
Hallmark£3.90533 rev
Trending
90-day click momentumEaster Card Open Happy Easter - 7 x 5 inches - Piccadilly Greetings
Piccadilly Greetings£1.654.4★
Hallmark Easter Card Multipack Pack of 10 Easter Cards Forever Friends Bears Design Pink Blue
Hallmark£3.904.6★
8 Happy Easter Cards with Envelopes Colourful Easter Egg & Spring Flowers Designs Premium Quality 210 GSM Cardstock 12x12cm Ideal for Family Friends & Colleagues Designed in the UK
YLAB£3.684.5★
What buyers say about easter cards
What buyers praise and complain about, mined from review topics.What buyers love
“These Easter cards are good quality and really pretty”
“Really sweet well made cards”
“Great value”
“As expected”
“Very pretty”
“Great fun embracing the happy side of Easter”
“sturdy”
“Nice designe for all ages”
Top return reasons
Common questions
- Is easter cards profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -99.7%. Flapen's verdict: Skip it (19/100).
- How competitive is the easter cards niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the easter cards niche?
- Listings span £1.65–£3.90; the average listing price is £3.08 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.