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Easter Cards

Fail

Shoppers spend an estimated $0 a year here, so Easter Cards is a Fail.

Flapen Score
19
19 / 100
Ranks 829 of 835 Stationery & Office Supplies niches · −28 vs the category median of 47
Market size
£0/yr374K searches / yr
90-day growth
-99.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Easter Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Easter Cards is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Cards 374K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-99.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
easter cards224K searches a year

02 · Price

A sale here is worth £3.08.

Listings sell for £3.08 on average, from £1.65 to £3.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £3.08 that is £308 to £770 a year per listing.

Average price
£3.08under the $15 to $100 sweet spot
Price range
£1.65–£3.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£308–£770
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #1,418 within Cards & Card Stock. It carries 210 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#1,418in Cards & Card Stock
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Easter Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hallmark37%
  • YLAB32%
  • Piccadilly Greetings32%

Demand

Easter Cards search demand

Weekly searches over the year. Pick a range.

80K60KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Easter Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • easter cards224K/yr
  • easter card48K/yr
  • easter cards multipack42K/yr
  • charity easter cards6K/yr
  • happy easter card8K/yr
  • easter cards pack8K/yr
  • easter cards pack of 105K/yr
  • easter cards pack of 612K/yr
  • pack of easter cards6K/yr
  • easter cards for children8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Cards

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
0.1%of orders come back
“These Easter cards are good quality and really pretty”
A buyer, on “Quality-Overall”35% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Easter Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data