Skip to content

Easter Cards

Fail

Shoppers spend only $0 a year here, so Easter Cards is a Fail.

Flapen Score
19
19 / 100
Ranks 829 of 835 Stationery & Office Supplies niches · −28 vs the category median of 47
Market size
£0/yr374K searches / yr
90-day growth
-99.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Easter Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Easter Cards is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Cards 374K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-99.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
easter cards224K searches a year

02 · Price

A sale here is worth £3.08.

Listings sell for £3.08 on average, from £1.65 to £3.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £3.08 that is £308 to £770 a year per listing.

Average price
£3.08under the $15 to $100 sweet spot
Price range
£1.65–£3.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£308–£770
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #1,418 within Cards & Card Stock. It carries 210 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#1,418in Cards & Card Stock
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Easter Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hallmark37%
  • YLAB32%
  • Piccadilly Greetings32%

Demand

Easter Cards search demand

Weekly searches over the year. Pick a range.

80K60KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Easter Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter cards224K/yr
  • easter card48K/yr
  • easter cards multipack42K/yr
  • charity easter cards6K/yr
  • happy easter card8K/yr
  • easter cards pack8K/yr
  • easter cards pack of 105K/yr
  • easter cards pack of 612K/yr
  • pack of easter cards6K/yr
  • easter cards for children8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall35%−0.34

These Easter cards are good quality and really pretty

Decent enough

Good quality

Paper Quality15%+1.21

Really sweet well made cards

quality paper

Value For Money15%+1.21

Great value

for the price you can't go wrong

Good value and traditional

Advertised Vs Actual Product8%+0.55

As expected

Color8%+0.55

Very pretty

Return

0.1% Return rate 20% Fixable by listing

Design-Overall60%▁█▁▅▁▁
Quality-Overall20%▁▁█▁▁▁
Size-Overall20%▁▁▁█▁▁

FAQ

Common Easter Cards questions

Answered from the same tracked data.