Skip to content

Dyslexia Overlays

Fail

Prices span $3.18–$8.27, mostly outside the sweet spot, so Dyslexia Overlays is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£73K/yr154K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
66%top-5 click share · 14 brands · 17 sellers

Flapen Score

Dyslexia Overlays against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dyslexia Overlays is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyslexia Overlays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyslexia Overlays 154K times last year and spent an estimated £73K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
8.0%
Market size, estimated
£73Ka year
Peak month
October2.2× the quietest month
Top search term
dyslexia overlays57K searches a year

02 · Price

A sale here is worth £5.90.

Listings sell for £5.90 on average, from £3.18 to £8.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.90 that is £3K to £4K a year per listing.

Average price
£5.90under the $15 to $100 sweet spot
Price range
£3.18–£8.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #83 within Office Supplies. It carries 234 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#83in Office Supplies
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
234per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Dyslexia Overlays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • winbest30%
  • Aidteq14%
  • qisheng13%
  • Temple Lodge12%
  • Crossbow Education9%
  • rietegio6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Dyslexia Overlays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Dyslexia Overlays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyslexia overlays57K/yr
  • overlays for reading dyslexia20K/yr
  • overlays13K/yr
  • coloured overlays for dyslexia14K/yr
  • coloured overlays12K/yr
  • overlay7K/yr
  • dyslexic overlay4K/yr
  • reading overlays5K/yr
  • colour overlays for dyslexia4K/yr
  • reading overlays for dyslexia5K/yr

Reviews and returns

What reviews say buyers love and hate about Dyslexia Overlays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality25%−0.11

Some of the sheets have imperfections and white bubbles

Ease Of Use13%+0.40

takes time to get used to

Color13%−0.07

Quite a few colours are too dark for anyone to read with too

Stain Resistance13%−0.05

has smudge/dirt marks on. even after taking plastic layers off

Durability6%−0.01

The packet doesnt last very long

Love

Color27%−0.07

Pack includes many different colours

Good value and great choice of colours

Excellent range of colours

Quality-Overall22%+1.93

Good quality overlays

Great quality and a super variety of shades

Good quality

Value For Money17%+1.10

Great Value

Bargain

You get a lot of colours for the money so definitely good value

Ease Of Use11%+0.40

Easy to use

Theyre easy for students to handle

Useful

Size-Overall6%+0.43

Great size

Good selection and great that it comes in two different sizes

The size make them fit wherever she needs it

Return

0.3% Return rate 69% Fixable by listing

Color33%▁▂▅▄▄█

Quite a few colours are too dark for anyone to read with too

Size-Overall11%█▅▁█▄▃
Advertised Vs Actual Product6%█▁▁▃▅▁
Display Colors6%█▁▁▁▄▁
Quality-Overall6%▁▆█▁▁▅

FAQ

Common Dyslexia Overlays questions

Answered from the same tracked data.