dyslexia overlays
Skip itPrices mostly outside the sweet spot ($3.18–$8.27) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great233.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 154K searches
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.18–£8.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dyslexia overlays is a £73K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dyslexia overlays market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.3%
- Avg brand age
- 20 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- winbest30%
- Aidteq14%
- qisheng13%
- Temple Lodge12%
- Crossbow Education9%
- rietegio6%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Top dyslexia overlays search terms
- dyslexia overlays57K/yr
- overlays for reading dyslexia20K/yr
- overlays13K/yr
- coloured overlays for dyslexia14K/yr
- coloured overlays12K/yr
- overlay7K/yr
- dyslexic overlay4K/yr
- reading overlays5K/yr
- colour overlays for dyslexia4K/yr
- reading overlays for dyslexia5K/yr
Top dyslexia overlays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20PCS Dyslexia Overlays A4 Coloured Overlays for Dyslexia 10 Colors Overlays for Reading Dyslexia for Adults Children ADHD Reduce Visual Stress
winbest£6.694.4★51 rev
Studyteq 15 x Professional Dyslexia Coloured Reading Overlays And Rulers + Protective Case | Reading Tracking Rulers for Visual Stress Dyslexia Irlens Syndrome and ADHD
Aidteq£7.614.6★1,687 rev
Dyslexia Overlays Reading Guided Strips Highlight Strips Bright Color for Dyslexia Reading Aids Irlens Syndrome and ADHD and Visual Stress Specialists for Children Teacher Reading Beginner 8 Pack
qisheng£3.204.7★232 rev
Temple Lodge 8 Dyslexia Coloured Reading Overlays and Protective Case - Enhance Reading Comfort and Speed with Tinted Guided Strips - Ideal for Dyslexia ADHD Irlen Syndrome and Visual Stress
Temple Lodge£4.894.6★273 rev
WINBEST 18pcs Dyslexia Overlays Coloured Overlays for Dyslexia Overlays for Reading Dyslexia Highlight Strips Dyslexia Aids for Children Reduce Visual Stress
winbest£6.444.6★69 rev
Newest
by launch date
8 PCS Dyslexia Overlays Coloured Reading Overlays for Dyslexia ADHD Aids and Visual Stress Specialists Tinted Reading Sheets for Children and Adults 8 Colors
Solvio£3.722 rev
JCF 12PCS Dyslexia Overlays Set Colored Overlay Aids and Reading Rulers for Adults and Children with ADHD Irlen Syndrome Reduce Visual Stress and Improve Reading Speed and Comfort -MultiColor
JCF£5.9216 rev
20PCS Dyslexia Overlays A4 Coloured Overlays for Dyslexia 10 Colors Overlays for Reading Dyslexia for Adults Children ADHD Reduce Visual Stress
winbest£6.6951 rev
16PCS Dyslexia Overlays 8pcs A4 Coloured Overlays for Dyslexia with 8 Reading Ruler Green Purple Yellow Blue Overlays for Reading Dyslexia Aids for Adults Children ADHD Reduce Visual Stress
winbest£5.7751 rev
24pcs Dyslexia Overlays for Reading Dyslexia Visual Stress Relief 8Pcs A4 Coloured Overlays for Dyslexia with 16PCS Reading Ruler for Children Teachers and Special Needs
AIUNBEST£6.0212 rev
Trending
90-day click momentum8 PCS Dyslexia Overlays Coloured Reading Overlays for Dyslexia ADHD Aids and Visual Stress Specialists Tinted Reading Sheets for Children and Adults 8 Colors
Solvio£3.725.0★
FOSHISY A4 Coloured Overlays for Reading Dyslexia 14PCS Assorted Colour
FOSHISY£7.024.9★
20PCS Dyslexia Overlays A4 Coloured Overlays for Dyslexia 10 Colors Overlays for Reading Dyslexia for Adults Children ADHD Reduce Visual Stress
winbest£6.694.4★
8Pcs Dyslexia Overlays Colored Dyslexic Reading Aid Overlay With Lines
PEAKTOP£3.434.8★
rietegio 14Pcs Dyslexia Overlays Overlays for Reading Dyslexia Coloured Overlays for Dyslexia Reading Ruler for Students to Reduce Visual Stress and Dyslexia Aids to Increase Reading Comfort and Speed
rietegio£6.194.6★
What buyers say about dyslexia overlays
What buyers praise and complain about, mined from review topics.What buyers love
“Pack includes many different colours”
“Good quality overlays”
“Great Value”
“Easy to use”
“Great size”
“She tried them all out until finding the colours that helped her most”
“Exactly as described”
“Very versatile”
“Great compact overlays”
“Great readability and not too fragile”
What buyers complain about
“Some of the sheets have imperfections and white bubbles”
“takes time to get used to”
“Quite a few colours are too dark for anyone to read with too”
“has smudge/dirt marks on. even after taking plastic layers off”
“The packet doesnt last very long”
“they scratch quite easily”
Top return reasons
Common questions
- Is dyslexia overlays profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the dyslexia overlays niche?
- 14 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dyslexia overlays?
- Top complaints mined from reviews: Paper Quality, Ease Of Use, Color. The return rate is 0.3%.
- When does demand for dyslexia overlays peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dyslexia overlays niche?
- Listings span £3.18–£8.27; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.