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Dymo Labels

Fail

Demand is soft, at -31.1% this quarter, so Dymo Labels is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£125K/yr30K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
49%top-5 click share · 9 brands · 224 sellers

Flapen Score

Dymo Labels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dymo Labels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymo Labels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dymo Labels 30K times last year and spent an estimated £125K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
11.8%
Market size, estimated
£125Ka year
Peak month
February1.6× the quietest month
Top search term
dymo labels22K searches a year

02 · Price

A sale here is worth £34.99.

Listings sell for £34.99 on average, from £7.51 to £154.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £34.99 that is £3K to £9K a year per listing.

Average price
£34.99inside the $15 to $100 sweet spot
Price range
£7.51–£154.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Office Supplies. It carries 2,439 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Office Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,439per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dymo Labels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

224

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

4%

  • Dymo68%
  • L LIKED11%
  • MarkField7%
  • Oozmas5%
  • Home Colortly3%
  • COLORWING2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Dymo Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Dymo Labels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.7%of orders come back
“The Dymo ones are more expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dymo Labels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data