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Dymo Labels

soft demand (-31.1% this quarter) — Dymo Labels doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 29Growth 9Conversion 94Competition 59Returns 96Price range 58Avg price 95Brand share 14Review moat 41Quality gap 30
This niche Category average

Is Dymo Labels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dymo Labels is a £125K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Dymo Labels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.1% over the last 90 days and 11.8% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr4K
Search volume / yr-31.1%30K
Conversion rate11.8%
Avg price£34.99

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 224
Top-5 product click share49%
Open market5%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,439

Top Dymo Labels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

224

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

4%

  • Dymo68%
  • L LIKED11%
  • MarkField7%
  • Oozmas5%
  • Home Colortly3%
  • COLORWING2%
  • Open — no brand owns it (3 brands, 4%)

Dymo Labels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR11.8%Products26Brands9Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews2,439Avg BSR#33
900700Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Dymo Labels

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall24%

Great piece of kit

Value For Money19%

Very good for the money

Ease Of Use14%

Easy to use

Advertised Vs Actual Product7%

Description was correct

Compatibility-Overall6%

Compatibility is great

What buyers complain about

78% of reviews
Value For Money14%

The Dymo ones are more expensive

Adhesion/Stickiness13%

beware of some third party deals check the spec as some have very little tape inside

Durability10%

has broken down after 3 months usage which is not very often

Functionality-Overall9%

won't allow any further printing to take place

Compatibility-Overall9%

Was not compatible with my Dymo label writer although description said it was

Dymo Labels return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Size-Overall
19%
3Print Quality
11%
4Compatibility-Overall
10%
5Defective Material/Parts
7%

Common Dymo Labels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dymo Labels 48/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 26 tracked products. Search demand moved -31.1% over the last 90 days.
Search demand for Dymo Labels on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.