Is dymo labels profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 26 tracked products. 90-day search growth is -31.1%. Flapen's verdict: Skip it (48/100).

How competitive is the dymo labels niche?

9 brands and 224 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in dymo labels?

Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Durability. The return rate is 0.7%.

When does demand for dymo labels peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the dymo labels niche?

Listings span £7.51–£154.29; the average listing price is £34.99 (sweet spot $15–$100). The average incumbent carries 2,439 reviews — the moat a new listing must climb.

dymo labels

Skip it

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.99

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good£7.51–£154.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,439.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£125K

£125K/yr · 30K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dymo labels is a £125K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dymo labels market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £105K–£140K; units × avg price
Conversion rate: 11.8%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

224

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Dymo68%
L LIKED11%
MarkField7%
Oozmas5%
Home Colortly3%
COLORWING2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top dymo labels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dymo£18.104.6★2,649 rev

DYMO Branded LetraTag Plastic Labels | 12 mm x 4 m Roll | Black Print on White Labels | MultipurposeSelf-Adhesive Labels for LetraTag Labels Makers | 2 Count

Dymo£8.674.7★17,135 rev

L LIKED 6 Rolls 36x89mm Thermal Address Labels for DYMO 99012/S0722400

L LIKED£13.424.5★129 rev

5-Pack MarkField Label Tape Replacement for Dymo Letratag Tape

MarkField£9.764.7★7,963 rev

Dymo£10.534.6★851 rev

Newest

by launch date

6X Compatible with Dymo D1 Label Tape 45013 a45013 12mm x 7m S0720530

COLORWING£12.19929 rev

2y ago

DYMO LetraTag LT-100H Handheld Label Maker | ABC Keyboard Label Printer with Easy-to-Use13 Character LCD Screen | for Home or Office | Blue

Dymo£23.816,156 rev

3y ago

DYMO LabelManager 160 Label Maker Starter Kit with 3 Rolls of D1 Label Tape | Handheld Label Printer Machine | QWERTY Keyboard | Ideal for Office or Home

Dymo£40.44715 rev

3y ago

3-Label Tape Compatible with DYMO Label Tape Plastic White 12mm x 4m

Home Colortly£7.51759 rev

4y ago

DYMO Branded LetraTag Plastic Labels | 12 mm x 4 m Roll | Black Print on White Labels | MultipurposeSelf-Adhesive Labels for LetraTag Labels Makers | 2 Count

Dymo£8.6717,135 rev

5y ago

What buyers say about dymo labels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great piece of kit”

Value For Money19%

“Very good for the money”

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product7%

“Description was correct”

Compatibility-Overall6%

“Compatibility is great”

Adhesion/Stickiness5%

“The adhesive is strong so the labels stick really well to any cleaned surfaces”

Size-Overall5%

“Fits perfectly”

Assembly/Installation4%

“easy to install”

Print Quality2%

“Print is not affected and is nice and clear”

Document Organizing/Classification2%

“Also fantastic in organising my craft room”

What buyers complain about

Value For Money14%

“The Dymo ones are more expensive”

Adhesion/Stickiness13%

“beware of some third party deals check the spec as some have very little tape inside”

Durability10%

“has broken down after 3 months usage which is not very often”

Functionality-Overall9%

“won't allow any further printing to take place”

Compatibility-Overall9%

“Was not compatible with my Dymo label writer although description said it was”

Ease Of Use7%

“won't allow any further printing to take place”

Battery Inclusion6%

“Didn't come with a power cable or batteries”

Material Quality4%

“Not plastic”

Print Quality4%

“Does not print”

Battery Life1%

“Have tried changing both the tape and the batteries and it still won't work”

Top return reasons

Functionality-Overall21%

Size-Overall19%

Print Quality11%

Compatibility-Overall10%

Defective Material/Parts7%

Jamming/Clogging4%

Battery Inclusion4%

Advertised Vs Actual Product3%

Battery Life2%

Adhesion/Stickiness2%

Common questions

Is dymo labels profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 26 tracked products. 90-day search growth is -31.1%. Flapen's verdict: Skip it (48/100).
How competitive is the dymo labels niche?: 9 brands and 224 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in dymo labels?: Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Durability. The return rate is 0.7%.
When does demand for dymo labels peak?: Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the dymo labels niche?: Listings span £7.51–£154.29; the average listing price is £34.99 (sweet spot $15–$100). The average incumbent carries 2,439 reviews — the moat a new listing must climb.