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Dymo Labels

Fail

Demand is soft, at -31.1% this quarter, so Dymo Labels is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£125K/yr30K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
49%top-5 click share · 9 brands · 224 sellers

Flapen Score

Dymo Labels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dymo Labels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymo Labels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dymo Labels 30K times last year and spent an estimated £125K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
11.8%
Market size, estimated
£125Ka year
Peak month
February1.6× the quietest month
Top search term
dymo labels22K searches a year

02 · Price

A sale here is worth £34.99.

Listings sell for £34.99 on average, from £7.51 to £154.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £34.99 that is £3K to £9K a year per listing.

Average price
£34.99inside the $15 to $100 sweet spot
Price range
£7.51–£154.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Office Supplies. It carries 2,439 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Office Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,439per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dymo Labels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

224

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

4%

  • Dymo68%
  • L LIKED11%
  • MarkField7%
  • Oozmas5%
  • Home Colortly3%
  • COLORWING2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Dymo Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Dymo Labels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%+1.20

The Dymo ones are more expensive

Only Pity that cartridge is a bit pricey

just a little pricey

Adhesion/Stickiness13%−0.05

beware of some third party deals check the spec as some have very little tape inside

Not very sticky

Labels don't stick as well

Durability10%−0.04

has broken down after 3 months usage which is not very often

Broke after a week

only worked for 18 months

Functionality-Overall9%−0.04

won't allow any further printing to take place

Didn't work

Not 100% Not all worked in my printer

Compatibility-Overall9%−0.05

Was not compatible with my Dymo label writer although description said it was

Not compatible with Dymo LaberWriter 450

Didn't work in my Dymo label writer

Love

Quality-Overall24%+1.70

Great piece of kit

Very well made

Excellent quality

Value For Money19%+1.20

Very good for the money

Great money saver

Great value

Ease Of Use14%+0.51

Easy to use

Easy to peel

easy to get refills

Advertised Vs Actual Product7%+0.51

Description was correct

As described in advert, easy to use and works well, happy with purchase

as described

Compatibility-Overall6%−0.05

Compatibility is great

Excellent, work very well with Dynamo machine

Works perfectly with the DYMO label printer

Return

0.7% Return rate 26% Fixable by listing

Functionality-Overall21%█▆▇▇█▅

won't allow any further printing to take place

Didn't work

Not 100% Not all worked in my printer

Size-Overall19%▃▆█▆█▇
Print Quality11%█▆█▅▆▅

Does not print

Compatibility-Overall10%▄▅▄▃▃█

Was not compatible with my Dymo label writer although description said it was

Not compatible with Dymo LaberWriter 450

Didn't work in my Dymo label writer

Defective Material/Parts7%▅▅▂█▆▇

FAQ

Common Dymo Labels questions

Answered from the same tracked data.