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Dymo Label Tape

Fail

Demand is soft, at -25.1% this quarter, so Dymo Label Tape is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£365K/yr227K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 146 sellers

Flapen Score

Dymo Label Tape against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dymo Label Tape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymo Label Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dymo Label Tape 227K times last year and spent an estimated £365K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
15.4%
Market size, estimated
£365Ka year
Peak month
September1.5× the quietest month
Top search term
dymo label tape86K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £5.56 to £32.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £10.43 that is £16K to £21K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£5.56–£32.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Office Supplies. It carries 4,033 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Office Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,033per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dymo Label Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£146K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

146

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

11%

  • Dymo37%
  • MarkField22%
  • Home Colortly12%
  • SHUBEIEUMI10%
  • COLORWING4%
  • Wonfoucs4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Dymo Label Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dymo Label Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dymo label tape86K/yr
  • dymo letratag refills35K/yr
  • dymo labels22K/yr
  • label maker tape14K/yr
  • dymo tape13K/yr
  • dynamo label tape9K/yr
  • dyno label tape8K/yr
  • dymo label8K/yr
  • dymo letratag tape8K/yr
  • dymo label maker refills3K/yr

Reviews and returns

What reviews say buyers love and hate about Dymo Label Tape

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
43%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“the glue is not very good”
A buyer, on “Adhesion/Stickiness”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dymo Label Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data