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Dymo Label Tape

Fail

Demand is soft, at -25.1% this quarter, so Dymo Label Tape is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£365K/yr227K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 146 sellers

Flapen Score

Dymo Label Tape against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dymo Label Tape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymo Label Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dymo Label Tape 227K times last year and spent an estimated £365K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
15.4%
Market size, estimated
£365Ka year
Peak month
September1.5× the quietest month
Top search term
dymo label tape86K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £5.56 to £32.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £10.43 that is £16K to £21K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£5.56–£32.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Office Supplies. It carries 4,033 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Office Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,033per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dymo Label Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£146K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

146

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Dymo37%
  • MarkField22%
  • Home Colortly12%
  • SHUBEIEUMI10%
  • COLORWING4%
  • Wonfoucs4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Dymo Label Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dymo Label Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dymo label tape86K/yr
  • dymo letratag refills35K/yr
  • dymo labels22K/yr
  • label maker tape14K/yr
  • dymo tape13K/yr
  • dynamo label tape9K/yr
  • dyno label tape8K/yr
  • dymo label8K/yr
  • dymo letratag tape8K/yr
  • dymo label maker refills3K/yr

Reviews and returns

What reviews say buyers love and hate about Dymo Label Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness43%−0.13

the glue is not very good

Not sticky enough

Doesnt stick well

Value For Money10%+2.09

The Dymo ones are more expensive

watch the price

Functionality-Overall10%−0.03

Doesn't work

Not 100% Not all worked in my printer

Jamming/Clogging10%−0.03

So far I have pretty much wasted 2 of the 5 cartridges because they make my machine click when printing and then decide to crumple up and clog up

gets jammed

Material Quality7%−0.02

Not plastic

Love

Value For Money30%+2.09

much cheaper

Good price

Great value

Quality-Overall21%+0.98

Well made item

The quality of the tape is exceptional

Excellent product

Advertised Vs Actual Product12%+0.76

Works as intended

Does the job

As described

Compatibility-Overall6%−0.01

Compatibility is great

Definitely compatible in that they fit and print clearly

Excellent, work very well with Dynamo machine

Adhesion/Stickiness6%−0.13

nice and sticky

The adhesive is strong so the labels stick really well to any cleaned surfaces

Truly excellent sticking ability

Return

0.5% Return rate 44% Fixable by listing

Size-Overall33%▃▇▆██▇
Compatibility-Overall23%▆▄▅▄▄█
Functionality-Overall9%▅▅▇▂█▇

Doesn't work

Not 100% Not all worked in my printer

Print Quality6%▄█▄▃▃▁

Doesnt imprint correctly, gets jammed and is really flimsy

Adhesion/Stickiness4%█▃▁▅▂▄

the glue is not very good

Not sticky enough

Doesnt stick well

FAQ

Common Dymo Label Tape questions

Answered from the same tracked data.