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Drawing Pins

Fail

Prices span $2.59–$8.33, mostly outside the sweet spot, so Drawing Pins is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£31K/yr44K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
46%top-5 click share · 29 brands · 34 sellers

Flapen Score

Drawing Pins against its category

The dotted line is the Stationery & Office Supplies average. Past it, Drawing Pins is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Pins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Pins 44K times last year and spent an estimated £31K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
18.0%
Market size, estimated
£31Ka year
Peak month
October4.9× the quietest month
Top search term
clear push pins9K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £2.59 to £8.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.89 that is £973 to £2K a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£2.59–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£973–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #88 within Office Supplies. It carries 1,157 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#88in Office Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,157per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Drawing Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

34

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

46%

Top 20: 86%

Open market

42%

  • MUUZLL29%
  • Amazon Basics8%
  • HXMJIED6%
  • Ailiver6%
  • MeiLang5%
  • Coideal4%

Demand

Drawing Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Drawing Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear push pins9K/yr
  • clear pins8K/yr
  • drawing pins for wood6K/yr
  • corkboard pins4K/yr
  • clear drawing pins6K/yr
  • cork pins3K/yr
  • drawing pins for walls6K/yr
  • clear pins for pinboard3K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Pins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength42%−0.16

except the clear plastic box isn't as solid as I would hope

Not too sturdy

not the strongest

Size-Overall17%−0.02

this packet is far too big

Quality-Overall17%−0.06

Cheap

Feel quite cheaply made

Grip17%−0.05

the wooden ones give a fait grip

Love

Quality-Overall29%−0.06

Good quality pins

Decent quality

Reasonable product

Value For Money17%+0.40

Good value

Good value for money

Good value as it was 120 pieces for low price

Advertised Vs Actual Product15%+2.12

As described

Just what was needed

Exactly as advertised

Ease Of Use9%+1.20

Easy to use

very easy process

Very handy

Drawing Experience8%+0.11

Great drawing pins

They work and look better than the usual drawing pins

look much nicer than standard drawing pins

Return

0.2% Return rate 35% Fixable by listing

Size-Overall35%█▄▇▁▁▅

this packet is far too big

Quality-Overall18%▄▅█▁▁▁

Cheap

Feel quite cheaply made

Durability12%▄▁▁▁█▁
Compatibility-Overall12%▁▅▁▁█▁
Functionality-Overall6%▁▁▁▁▁█

FAQ

Common Drawing Pins questions

Answered from the same tracked data.