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Drawing Pens

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $47K a year here, so Drawing Pens is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£47K/yr92K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
35%top-5 click share · 27 brands · 128 sellers

Flapen Score

Drawing Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Drawing Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Pens 92K times last year and spent an estimated £47K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.1%
Market size, estimated
£47Ka year
Peak month
December3.8× the quietest month
Top search term
faber castell pens23K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £2.31 to £119.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.09 that is £1K to £3K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£2.31–£119.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #262 within Pens, Pencils & Writing Supplies. It carries 2,111 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#262in Pens, Pencils & Writing Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,111per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Drawing Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

128

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

35%

Top 20: 74%

Open market

29%

  • Faber-Castell39%
  • KOUSICOO10%
  • TWOHANDS7%
  • YISAN6%
  • STAEDTLER5%
  • SAKURA4%

Demand

Drawing Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Drawing Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faber castell pens23K/yr
  • drawing pens for artists16K/yr
  • drawing pen13K/yr
  • sketching pens8K/yr
  • faber castell pitt artist pen7K/yr
  • ink pens for drawing6K/yr
  • faber castell pen6K/yr
  • art pen6K/yr
  • sketch pen5K/yr
  • doodle pens2K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%+0.50

AWFUL QUALITY

Ink is not great

Poor quality Pens

Dry/Empty Ink8%−0.05

Pens dry

Ink dried out

Dried out

Moist/Dry6%−0.06

Bit dry, not good

Dry and useless

Pens dry

Durability6%−0.05

Run out quickly

very little longevity

others didnt last very long

Nib/Tip Quality5%+0.15

one pen didn't have a nib so wouldn't work

which the tips of the pens are more fragile

could have contained smaller sized nibs

Love

Quality-Overall15%+0.50

Amazing quality

Good quality pens

Satisfactory overall

Value For Money11%+0.48

Worth the money

Good Price

Excellent Value

Drawing Experience8%+0.90

Very useful pens for drawing

Great drawing pens

Good for drawing

Pen/Pencil Quality8%+0.58

Decent pens

Good pens

Fine pens

Nib/Tip Quality8%+0.15

Great variety of nib sizes

Great buy love the fine quality of the nibs

Good selection of nibs

Return

0.3% Return rate 19% Fixable by listing

Functionality-Overall16%▆▃█▆▆▄
Dry/Empty Ink10%█▄▃▂▃▄

Pens dry

Ink dried out

Dried out

Quality-Overall9%▄▆▁█▅▂

AWFUL QUALITY

Ink is not great

Poor quality Pens

Color7%▁▇▇█▅▆

Grey ink not black

come out as a dark grey rather than black

Some of the colours dont really correspond with the colours on the lids

Ink Refill7%▁▅▇▃█▂

FAQ

Common Drawing Pens questions

Answered from the same tracked data.