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Dog Calendar 2024

Fail

Demand is soft, at -75.3% this quarter, so Dog Calendar 2024 is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£33K/yr89K searches / yr
90-day growth
-75.3%search demand this quarter
Competition
73%top-5 click share · 8 brands · 11 sellers

Flapen Score

Dog Calendar 2024 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dog Calendar 2024 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Calendar 2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Calendar 2024 89K times last year and spent an estimated £33K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-75.3%
Conversion, latest week
6.9%
Market size, estimated
£33Ka year
Peak month
January38.9× the quietest month
Top search term
dog calendar 202642K searches a year

02 · Price

A sale here is worth £5.47.

Listings sell for £5.47 on average, from £4.41 to £7.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.47 that is £547 to £1K a year per listing.

Average price
£5.47under the $15 to $100 sweet spot
Price range
£4.41–£7.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£547–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #360 within Calendars, Planners & Personal Organisers. It carries 241 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
41.3%
Average rank
#360in Calendars, Planners & Personal Organisers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Dog Calendar 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Absolutely Yours45%
  • Papa Prints17%
  • World Of Wallcharts13%
  • Fun Pugs7%
  • Blue Mountain Arts6%
  • PSO5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Dog Calendar 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 38.9×

Search terms

Top Dog Calendar 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog calendar 202642K/yr
  • dog calendar8K/yr
  • calendar 2026 dogs6K/yr
  • puppy calendar 20268K/yr
  • puppies calendar 20264K/yr
  • 2026 calendar dogs6K/yr
  • 2026 dog calendar4K/yr
  • funny dog calendar 20268K/yr
  • dogs calendar 20264K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Calendar 2024

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.24

Small

a little small for a labrador

Love

Quality-Overall29%

Good quality

Great quality and doggy selfies make you smile

Super quality with beautiful images

Writing Experience17%+1.61

I can write very clear every duties in my calendar

It's big enough to write in it

loads of space to write important stuff down

Color12%+0.11

Nice size and colourful

Very colourful

Colourful and great quality

Value For Money9%+0.62

Extremely good value

well worth the money

Cute, good price

Size-Overall9%−0.24

Good size

Handy size

Nice size and colourful

Return

0.6% Return rate 63% Fixable by listing

Size-Overall63%▅█▅▁▁▁

Small

a little small for a labrador

Quality-Overall25%█▁▁▁▁▁
Value For Money13%▁▁█▁▁▁

FAQ

Common Dog Calendar 2024 questions

Answered from the same tracked data.