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Document Wallets

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -21.2% this quarter, so Document Wallets is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£241K/yr313K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
52%top-5 click share · 23 brands · 57 sellers

Flapen Score

Document Wallets against its category

The dotted line is the Stationery & Office Supplies average. Past it, Document Wallets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Document Wallets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Document Wallets 313K times last year and spent an estimated £241K. The top 5 brands take 66% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
8.6%
Market size, estimated
£241Ka year
Peak month
September2.7× the quietest month
Top search term
document wallets96K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £2.95 to £25.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.94 that is £4K to £7K a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£2.95–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,201 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
1.5%
Average rank
#30in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,201per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Document Wallets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

57

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

52%

Top 20: 88%

Open market

24%

  • Q-Connect19%
  • Elba13%
  • RAPESCO12%
  • Exacompta11%
  • ojussa10%
  • Guildhall10%

Demand

Document Wallets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.7×

Search terms

Top Document Wallets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • document wallets96K/yr
  • a4 document wallet37K/yr
  • document wallet35K/yr
  • paper folders28K/yr
  • document wallets a425K/yr
  • a4 wallets for documents10K/yr
  • paper folders for documents a413K/yr
  • paper wallets8K/yr
  • paper files for documents a48K/yr
  • paper files7K/yr

Reviews and returns

What reviews say buyers love and hate about Document Wallets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.07

Too big

is on the small side

disappointed in size

Quality-Overall11%+0.92

Awful quality

Obviously the purchase by many is because they're cheap not quality

Not great quality bit flimsy

Strength11%−0.05

not very sturdy

Too flimsy for me

Not as strong as I thought

Paper Quality10%−0.04

PAPER THIN A4 FOLDERS

Not for keeping papers flat

a bit snug for too many papers

Thickness9%−0.05

not good for really thick storage

Bit thin

thin plastic

Love

Quality-Overall24%+0.92

Excellent quality wallets, helped me get my office in order, very pleased, good quality, speedy delivery & relatively strong enough for what I need them for

Good quality wallets

Excellent product

Value For Money18%+1.26

Excellent value

Fair price

Excellent Price

Advertised Vs Actual Product14%+0.65

Exactly what I needed

As described

Exactly as advertised

Document Organizing/Classification8%+0.97

superb to keep those documents together

Perfect for organising documents

Well made and hold many documents

Color6%

Great colours

Colours as described

great colours

Return

0.3% Return rate 64% Fixable by listing

Size-Overall47%▇█▆▅▆▆

Too big

is on the small side

disappointed in size

Quality-Overall9%▃▄█▄▆▄

Awful quality

Obviously the purchase by many is because they're cheap not quality

Not great quality bit flimsy

Strength6%▁▅█▃▂▄

not very sturdy

Too flimsy for me

Not as strong as I thought

Thin5%█▄▄▇▄█
Color4%▁▃▆▅██

are different colours what else do you want

Completely different colours

Colours are dull

FAQ

Common Document Wallets questions

Answered from the same tracked data.