Document Wallets
MaybeReturns run at only 0.3% of orders. But demand is soft, at -21.2% this quarter, so Document Wallets is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £241K/yr313K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 52%top-5 click share · 23 brands · 57 sellers
Flapen Score
Document Wallets against its category
The dotted line is the Stationery & Office Supplies average. Past it, Document Wallets is stronger. Inside it, weaker.
Market
The Document Wallets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Document Wallets 313K times last year and spent an estimated £241K. The top 5 brands take 66% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £241Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- document wallets96K searches a year
02 · Price
A sale here is worth £8.94.
Listings sell for £8.94 on average, from £2.95 to £25.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.94 that is £4K to £7K a year per listing.
- Average price
- £8.94under the $15 to $100 sweet spot
- Price range
- £2.95–£25.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,201 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 83%
- Out of stock, average day
- 1.5%
- Average rank
- #30in Office Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,201per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Document Wallets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elba Foolscap Document Wallets Assorted Colours A4+ Pack of 10 Folders
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,938
- Age
- 8y ago

Exacompta Forever Document Wallets Pack of 25 - Designed for Storing Documents - Recycled 290 gsm Board - 34.5 x 24.5 cm in Size - A4/Foolscap - Assorted Colours
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 15y ago

Q-Connect Document Wallets Foolscap Assorted (Pack of 50) KF01490
- Price
- £11.77
- Rating
- 4.6/5
- Reviews
- 3,584
- Age
- 19y ago

Rapesco 1665 ECO Recycled Popper Wallets A4+ Pack of 10
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 8,284
- Age
- 5y ago

A4 Plastic Wallets 7PCS Folders Waterproof Plastic Wallet Transparent Colours with Button Storage and Organization Office Supplies
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 1y ago
Trending
90-day click momentum
Rapesco 1839 ECO Recycled Popper Wallets A4+ Pack of 5
- Price
- £2.95
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 5mo ago

Q-Connect Document Wallet Foolscap Yellow (Pack of 50) KF23017
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 774
- Age
- 19y ago

100 Pcs A4 Plastic Punched Punch Pockets Folders Filing Wallets Sleeves with Reinforced Spine Suitable for Ring Binders - 30 Microns
- Price
- £4.21
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 8y ago

Exacompta Forever Document Wallets Pack of 25 - Designed for Storing Documents - Recycled 290 gsm Board - 34.5 x 24.5 cm in Size - A4/Foolscap - Assorted Colours
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 15y ago

Exacompta Guildhall Document Wallets 285gsm Foolscap - Blue Pack of 50
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 16y ago
Newest
by launch date
Rapesco 1839 ECO Recycled Popper Wallets A4+ Pack of 5
- Price
- £2.95
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 5mo ago

1ABOVE A4 Popper Wallets 5 Assorted Colours Plastic Document Folders
- Price
- £4.26
- Rating
- 4.7/5
- Reviews
- 116
- Age
- 12mo ago

A4 Plastic Wallets 7PCS Folders Waterproof Plastic Wallet Transparent Colours with Button Storage and Organization Office Supplies
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 1y ago

Lookka A4 Document File Folder New Soft Leather A4 Pocket Envelope Folder Wallets Waterproof Soft Leather A4 Envelope Folder Expanding File Organizer Portfolio Storage File Organizer (Black)
- Price
- £6.41
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1y ago

Plastic Wallets - 12 Pack A4 Folders Waterproof Plastic Wallets Document Folder Files Popper Wallets with Snap Button and Label for Home Office School and Travel
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
57
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
52%
Top 20: 88%
Open market
24%
- Q-Connect19%
- Elba13%
- RAPESCO12%
- Exacompta11%
- ojussa10%
- Guildhall10%
Demand
Document Wallets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.7×
Search terms
Top Document Wallets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- document wallets96K/yr
- a4 document wallet37K/yr
- document wallet35K/yr
- paper folders28K/yr
- document wallets a425K/yr
- a4 wallets for documents10K/yr
- paper folders for documents a413K/yr
- paper wallets8K/yr
- paper files for documents a48K/yr
- paper files7K/yr
Reviews and returns
What reviews say buyers love and hate about Document Wallets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
is on the small side
disappointed in size
Awful quality
Obviously the purchase by many is because they're cheap not quality
Not great quality bit flimsy
not very sturdy
Too flimsy for me
Not as strong as I thought
PAPER THIN A4 FOLDERS
Not for keeping papers flat
a bit snug for too many papers
not good for really thick storage
Bit thin
thin plastic
Love
Excellent quality wallets, helped me get my office in order, very pleased, good quality, speedy delivery & relatively strong enough for what I need them for
Good quality wallets
Excellent product
Excellent value
Fair price
Excellent Price
Exactly what I needed
As described
Exactly as advertised
superb to keep those documents together
Perfect for organising documents
Well made and hold many documents
Great colours
Colours as described
great colours
Return
0.3% Return rate 64% Fixable by listing
Too big
is on the small side
disappointed in size
Awful quality
Obviously the purchase by many is because they're cheap not quality
Not great quality bit flimsy
not very sturdy
Too flimsy for me
Not as strong as I thought
are different colours what else do you want
Completely different colours
Colours are dull
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Document Wallets questions
Answered from the same tracked data.









