Document Wallets

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

-21.2%

Conversion, latest week

8.6%

Market size, estimated

£241Ka year

Peak month

September2.7× the quietest month

Top search term

document wallets96K searches a year

Listings sell for £8.94 on average, from £2.95 to £25.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.94 that is £4K to £7K a year per listing.

Average price

£8.94under the $15 to $100 sweet spot

Price range

£2.95–£25.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£4K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,201 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

83%

Out of stock, average day

1.5%

Average rank

#30in Office Supplies

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,201per listing

Listings tracked

36

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months