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Dl Envelopes

Fail

Prices span $2.08–$17.11, mostly outside the sweet spot, so Dl Envelopes is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£61K/yr54K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 28 sellers

Flapen Score

Dl Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dl Envelopes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dl Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dl Envelopes 54K times last year and spent an estimated £61K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
16.4%
Market size, estimated
£61Ka year
Peak month
November1.6× the quietest month
Top search term
dl envelopes28K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £2.08 to £17.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.88 that is £3K to £5K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£2.08–£17.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Envelopes & Mailing Supplies. It carries 1,948 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#41in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,948per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dl Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Postmaster44%
  • FIRST CHOICE KAYA15%
  • TRIPLE PRIO12%
  • Blake12%
  • Triplast8%
  • Pop5%
  • Open — no brand owns it (3 brands, 3%)

Demand

Dl Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Dl Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dl envelopes28K/yr
  • dl envelopes peel and seal11K/yr
  • envelopes dl4K/yr

Reviews and returns

What reviews say buyers love and hate about Dl Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.29

terrible adhesive

not even sticky

do not stick

Quality-Overall29%+0.34

These envelopes are very poor quality

Not high quality

Very poor quality envelopes

Thickness13%−0.01

not the thickest

theyre not the thickest of envelopes

These were thinner than the last type we ordered

Size-Overall2%+0.13

a bit too big to be called DL

Value For Money2%+1.08

No better than cheap supermarket ones at half the price

Love

Quality-Overall30%+0.34

Good Quality Envelopes with Strong Peel & Seal Adhesive

Excellent quality

Decent product

Advertised Vs Actual Product24%+2.50

Exactly as stated

As described

JUST WHAT I NEEDED

Value For Money19%+1.08

Good value

worth the price

Excellent value

Adhesion/Stickiness6%−0.29

they stick well

Always good quality stick fine

the adhesive is good

Size-Overall5%+0.13

Good size

Nice size budget envelopes

They are a good size

Return

0.1% Return rate 55% Fixable by listing

Size-Overall50%█▄▁▅▁▆

a bit too big to be called DL

Thin8%▁█▁▆▁▁
Quality-Overall8%▁▁▁▁▁█

These envelopes are very poor quality

Not high quality

Very poor quality envelopes

Adhesion/Stickiness8%▁▁█▁█▁

terrible adhesive

not even sticky

do not stick

Strength4%▁▁▁▁█▁

FAQ

Common Dl Envelopes questions

Answered from the same tracked data.