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Dividers

Fail

Prices span $0.65–$12.33, mostly outside the sweet spot, so Dividers is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£463K/yr603K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 108 sellers

Flapen Score

Dividers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dividers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dividers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dividers 603K times last year and spent an estimated £463K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
13.8%
Market size, estimated
£463Ka year
Peak month
September4.4× the quietest month
Top search term
file dividers95K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £0.65 to £12.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £5.57 that is £45K to £56K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£0.65–£12.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£45K–£56K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Office Supplies. It carries 1,222 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#21in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,222per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dividers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£93K£139K£185K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

108

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

14%

  • Q-Connect31%
  • Thboxes21%
  • Elba19%
  • The Paper Shop5%
  • Oxford5%
  • Westcott4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Dividers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 4.4×

Search terms

Top Dividers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • file dividers95K/yr
  • dividers87K/yr
  • folder dividers90K/yr
  • dividers a451K/yr
  • a4 dividers39K/yr
  • file dividers a438K/yr
  • folder dividers a426K/yr
  • binder dividers27K/yr
  • a4 dividers for ring binders20K/yr
  • a4 file dividers18K/yr

Reviews and returns

What reviews say buyers love and hate about Dividers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness16%−0.08

Thin paper like thickness

They are only slightly thicker than a usual piece of printing paper

Not very thick

Quality-Overall12%+1.95

Cheap

Incomplete, and poor quality

Poor quality

Strength12%−0.05

are not very sturdy

flimsy

Flimsy

Size-Overall8%−0.03

The dividers are slightly larger than standard A4

Not big enough

Item is too small for intended use

Paper Quality7%−0.08

The quality of the dividers is poor quality paper

More like paper than card

Very thin paper, poor quality

Love

Quality-Overall29%+1.95

Good quality for the price prompt delivery as usual

They are well made

Excellent quality

Advertised Vs Actual Product13%+1.41

As described

Exactly what I needed

Does the job

Value For Money10%+0.59

Excellent value

10 pack particularly good value

Good value

Color6%

The colours are bright

I love the different colours

Love the colour

Document Organizing/Classification5%+0.26

Easy organisation solution

I like to keep my paperwork organised

easy to organise file with different documents all together

Return

0.2% Return rate 39% Fixable by listing

Size-Overall36%█▅▃▄▃▃

The dividers are slightly larger than standard A4

Not big enough

Item is too small for intended use

Quality-Overall10%▁▂▂▇▅█

Cheap

Incomplete, and poor quality

Poor quality

Strength10%▁▇█▇▇█

are not very sturdy

flimsy

Flimsy

Thin9%▁▇█▁▁▆

FAIRLY FLIMSY NOT VERY THICK CARD AT ALL

Compatibility-Overall9%▁▁█▄▃▁

FAQ

Common Dividers questions

Answered from the same tracked data.