Dividers
FailPrices span $0.65–$12.33, mostly outside the sweet spot, so Dividers is a Fail.
- Flapen Score
- 47 / 100Ranks 399 of 835 Stationery & Office Supplies niches · on the category median47
- Market size
- £463K/yr603K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 108 sellers
Flapen Score
Dividers against its category
The dotted line is the Stationery & Office Supplies average. Past it, Dividers is stronger. Inside it, weaker.
Market
The Dividers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dividers 603K times last year and spent an estimated £463K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.
- Searches, last 12 months
- 603K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £463Ka year
- Peak month
- September4.4× the quietest month
- Top search term
- file dividers95K searches a year
02 · Price
A sale here is worth £5.57.
Listings sell for £5.57 on average, from £0.65 to £12.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £5.57 that is £45K to £56K a year per listing.
- Average price
- £5.57under the $15 to $100 sweet spot
- Price range
- £0.65–£12.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £45K–£56K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Office Supplies. It carries 1,222 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Office Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,222per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dividers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Q-Connect 10-Part Subject Divider Multi-Punched A4
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 4,459
- Age
- 19y ago

Elba A4 Pink 10-Part File Dividers 5 Pack Multi-Coloured Recycled Card Dividers Multi-Hole Punched for Ring Binders
- Price
- £6.75
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 2y ago

Thboxes File Dividers A4 3 Pack 10 Part Folder Dividers Coloured
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 1y ago

Q-Connect 5-Part Subject Divider Multi-Punched A4 KF26081
- Price
- £0.65
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 19y ago

Thboxes File Dividers A4 3 Pack 10 Part Folder Dividers Coloured
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago
Trending
90-day click momentum
Rexel Whitebox A4 Manilla Divider 12-Part Pink With Multi-Colour Tabs
- Price
- £0.93
- Rating
- 4.3/5
- Reviews
- 238
- Age
- 19y ago

Thboxes File Dividers A4 3 Pack 10 Part Folder Dividers Coloured
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago

Westcott Index tabs for A4 folders | Divider Sheets for A4 folders | 10 writable tabs in 5 Colours as Folder Organiser | Sturdy 160 g/m with Euro Hole Punch | E-1733311 00
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago

Westcott tabs for A4 folders | dividers for A4 Binders | 10 Coloured tabs in 5 Colours as Folder Organiser | Sturdy 160g/m with Euro Perforation | E-733312 00
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 674
- Age
- 2y ago

Q-Connect 5-Part Subject Divider Multi-Punched A4 KF26081
- Price
- £0.65
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 19y ago
Newest
by launch date
Thboxes File Dividers A4 3 Pack 10 Part Folder Dividers Coloured
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago

Thboxes File Dividers A4 3 Pack 1-12 Part Folder Dividers Coloured
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 10mo ago

File Dividers A4 3 Pack 20 Part Folder Dividers 1-20 Coloured
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 1y ago

Thboxes File Dividers A4 3 Pack 12 Part Folder Dividers Coloured
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 1y ago

Thboxes File Dividers A4 3 Pack 10 Part Folder Dividers Coloured
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
108
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
14%
- Q-Connect31%
- Thboxes21%
- Elba19%
- The Paper Shop5%
- Oxford5%
- Westcott4%
- Open — no brand owns it (6 brands, 14%)
Demand
Dividers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 4.4×
Search terms
Top Dividers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- file dividers95K/yr
- dividers87K/yr
- folder dividers90K/yr
- dividers a451K/yr
- a4 dividers39K/yr
- file dividers a438K/yr
- folder dividers a426K/yr
- binder dividers27K/yr
- a4 dividers for ring binders20K/yr
- a4 file dividers18K/yr
Reviews and returns
What reviews say buyers love and hate about Dividers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thin paper like thickness
They are only slightly thicker than a usual piece of printing paper
Not very thick
Cheap
Incomplete, and poor quality
Poor quality
are not very sturdy
flimsy
Flimsy
The dividers are slightly larger than standard A4
Not big enough
Item is too small for intended use
The quality of the dividers is poor quality paper
More like paper than card
Very thin paper, poor quality
Love
Good quality for the price prompt delivery as usual
They are well made
Excellent quality
As described
Exactly what I needed
Does the job
Excellent value
10 pack particularly good value
Good value
The colours are bright
I love the different colours
Love the colour
Easy organisation solution
I like to keep my paperwork organised
easy to organise file with different documents all together
Return
0.2% Return rate 39% Fixable by listing
The dividers are slightly larger than standard A4
Not big enough
Item is too small for intended use
Cheap
Incomplete, and poor quality
Poor quality
are not very sturdy
flimsy
Flimsy
FAIRLY FLIMSY NOT VERY THICK CARD AT ALL
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dividers questions
Answered from the same tracked data.









