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Display Book

Fail

Shoppers spend only $30K a year here, so Display Book is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£30K/yr96K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
34%top-5 click share · 18 brands · 90 sellers

Flapen Score

Display Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, Display Book is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Display Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Display Book 96K times last year and spent an estimated £30K. The top 5 brands take 73% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
3.9%
Market size, estimated
£30Ka year
Peak month
September1.8× the quietest month
Top search term
display book33K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £1.04 to £18.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.97 that is £797 to £2K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£1.04–£18.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£797–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #33 within Office Supplies. It carries 1,012 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
89%
Out of stock, average day
3.3%
Average rank
#33in Office Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,012per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Display Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£904£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

90

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

20%

  • Q-Connect30%
  • RAPESCO13%
  • Thboxes10%
  • Habercrafts10%
  • eco-eco10%
  • ARPAN7%

Demand

Display Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Display Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • display book33K/yr
  • a4 presentation folder28K/yr
  • a4 presentation display book10K/yr
  • display books12K/yr
  • a4 display folder 20 pockets5K/yr
  • presentation book5K/yr
  • pocket display book4K/yr

Reviews and returns

What reviews say buyers love and hate about Display Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%

Low quality

Poor quality inside folders

Complete trash

Strength15%−0.09

they are pretty flimsy

not very robust

Flimsy

Value For Money6%+1.02

It looks really expensive

Overpriced

Paying nearly £12 for just one is rather expensive to say the least

Material Quality6%−0.06

Really cheap thin plastic

rubbish, most of the 'pockets' are just single sheets of plastic

Thickness5%−0.02

very thick

Plastic sleeves inside are very thin

Quite thin

Love

Quality-Overall27%

Amazing quality

Good quality, lots of space for storage

They are reasonable quality

Value For Money16%+1.02

Worth buying

Excellent value

Good for money

Document Organizing/Classification10%+1.10

well-organised way to store documents

Good quality and holds quite a lot of documents

Easy to organise everything with these

Advertised Vs Actual Product10%+1.00

as seen it image

Exactly what I needed

As described

Color4%+0.21

great colours

Sturdy covers in a variety of bright colours

lovely pinkish colour

Return

0.4% Return rate 41% Fixable by listing

Size-Overall21%▆█▅▇▇█

Not fit for purpose

In it it can be a bit loose

The sleeves are smaller

Quality-Overall14%▇▅▇▄▄█

Low quality

Poor quality inside folders

Complete trash

Strength8%▁▅█▅▄▅

they are pretty flimsy

not very robust

Flimsy

Thin8%▁▂▅▅█▅
Advertised Vs Actual Product7%▁█▃▅▄▃

FAQ

Common Display Book questions

Answered from the same tracked data.