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Display Board

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $32K a year here, so Display Board is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£32K/yr116K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
24%top-5 click share · 49 brands · 69 sellers

Flapen Score

Display Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, Display Board is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Display Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Display Board 116K times last year and spent an estimated £32K. The top 5 brands take 51% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
March2.1× the quietest month
Top search term
display board41K searches a year

02 · Price

A sale here is worth £21.57.

Listings sell for £21.57 on average, from £4.37 to £124.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.57 that is £0 to £2K a year per listing.

Average price
£21.57inside the $15 to $100 sweet spot
Price range
£4.37–£124.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #88 within Office Supplies. It carries 1,266 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
4.0%
Average rank
#88in Office Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,266per listing
Listings tracked
92

04 · Newcomers

Amazon counts 2 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Display Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£633£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

69

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

24%

Top 20: 56%

Open market

44%

  • Bumusty12%
  • Lifewit11%
  • VIZ-PRO10%
  • PROTECTAFILE9%
  • rokeblau7%
  • Baker Ross5%

Demand

Display Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Display Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • display board41K/yr
  • felt board23K/yr
  • felt pin board11K/yr
  • felt boards for walls9K/yr
  • felt bulletin board6K/yr
  • picture boards for photos5K/yr
  • kids pin board4K/yr
  • fabric pin boards4K/yr
  • felt pin board for wall4K/yr
  • memory board for wall3K/yr

Reviews and returns

What reviews say buyers love and hate about Display Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%

Bad quality

Cheap rubbish

Awful Quality, fell apart immediately

Size-Overall13%−0.04

Not fit for purpose

Very small

Cord supplied too short

Strength10%−0.07

A little flimsy

Not strong enough

Flimsy

Adhesion/Stickiness9%−0.03

Missing adhesive tabs

Does not stick on wall

There is a little bit off glue smell

Thickness7%−0.07

slightly thin

A bit on the thin side

Really thin Given pins go right Through

Love

Quality-Overall21%

Excellent product

so overall excellent purchase

The bag is of high quality

Size-Overall9%−0.04

Good size

size id perfect for small space

Easy to fit

Assembly/Installation8%+1.03

Easily assembled

Easy to install

Easy to put up

Value For Money8%+0.69

Worth the money

Excellent value

Good value

Ease Of Use7%+0.19

Easy to use

Easy to apply

Very easy to put up with

Return

0.9% Return rate 75% Fixable by listing

Size-Overall53%█▇▇▇▆█

Not fit for purpose

Very small

Cord supplied too short

Color9%▄▅▄▅█▄

Thought they would be completely black

Doesnt look as good as advertised ie the colour of green is quite dull

Not as pink as it seems

Defective Material/Parts5%▂█▄▃▅▄
Quality-Overall5%█▅▇▄▃▅

Bad quality

Cheap rubbish

Awful Quality, fell apart immediately

Adhesion/Stickiness3%▃▂█▄▅▃

Missing adhesive tabs

Does not stick on wall

There is a little bit off glue smell

FAQ

Common Display Board questions

Answered from the same tracked data.