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Dinosaur Wrapping Paper

Fail

Prices span $2.23–$11.92, mostly outside the sweet spot, so Dinosaur Wrapping Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£56K/yr86K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Dinosaur Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dinosaur Wrapping Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Wrapping Paper 86K times last year and spent an estimated £56K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.1%
Market size, estimated
£56Ka year
Peak month
November1.7× the quietest month
Top search term
dinosaur wrapping paper61K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £2.23 to £11.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.49 that is £2K to £3K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£2.23–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #545 within Paper. It carries 380 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#545in Paper
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
24

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dinosaur Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

29%

  • Danilo Promotions LTD18%
  • eco wrap16%
  • LZRinue12%
  • ZJHiome10%
  • deleco7%
  • WERNNSAI7%

Demand

Dinosaur Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dinosaur Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dinosaur wrapping paper61K/yr
  • dinosaur wrapping paper birthday boy10K/yr
  • dinosaur wrapping paper roll9K/yr
  • dino wrapping paper3K/yr
  • wrapping paper dinosaur3K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Wrapping Paper

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
0.3%of orders come back
“it is really big”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Dinosaur Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data