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Dinosaur Wrapping Paper

Fail

Prices span $2.23–$11.92, mostly outside the sweet spot, so Dinosaur Wrapping Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£56K/yr86K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Dinosaur Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dinosaur Wrapping Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Wrapping Paper 86K times last year and spent an estimated £56K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
10.1%
Market size, estimated
£56Ka year
Peak month
November1.7× the quietest month
Top search term
dinosaur wrapping paper61K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £2.23 to £11.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.49 that is £2K to £3K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£2.23–£11.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #545 within Paper. It carries 380 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#545in Paper
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dinosaur Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • Danilo Promotions LTD18%
  • eco wrap16%
  • LZRinue12%
  • ZJHiome10%
  • deleco7%
  • WERNNSAI7%

Demand

Dinosaur Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dinosaur Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur wrapping paper61K/yr
  • dinosaur wrapping paper birthday boy10K/yr
  • dinosaur wrapping paper roll9K/yr
  • dino wrapping paper3K/yr
  • wrapping paper dinosaur3K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.24

it is really big

Small

Too small for larger items

Design-Overall21%+0.80

However please be aware that this design does not feature proper dinosaurs

Just wish there was more of a variety of designs

Value For Money7%−0.02

Additionally, the price seems quite steep; I could purchase several large rolls from a shop for the same cost

Strength7%+0.20

Thought it might be flimsy for the price

Love

Quality-Overall34%+2.61

Fantastic Quality Wrapping Paper

Excellent quality

Great product

Paper Quality19%−0.04

Nice thick paper and cute design

Nice wrapping paper

Great paper

Value For Money9%−0.02

Value for mioney

Great value

Good price

Thickness8%+0.93

Perfect thickness for wrapping

Great quality very thick

Yes this is lovely paper quite thick

Advertised Vs Actual Product7%+0.08

Product as described

Exactly what was ordered

Loved these as described

Return

0.3% Return rate 83% Fixable by listing

Size-Overall75%▁█▆▇▆▅

it is really big

Small

Too small for larger items

Value For Money8%▁▁▁██▁

Additionally, the price seems quite steep; I could purchase several large rolls from a shop for the same cost

Advertised Vs Actual Product8%▁▁▆▁█▁
Quality-Overall4%▁▁█▁▁▁
Age Suitability4%▁▁▁▁▁█

FAQ

Common Dinosaur Wrapping Paper questions

Answered from the same tracked data.