Diary with Lock
MaybeReturns run at only 0.9% of orders. But shoppers spend only $38K a year here, so Diary with Lock is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £38K/yr163K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 23%top-5 click share · 38 brands · 44 sellers
Flapen Score
Diary with Lock against its category
The dotted line is the Stationery & Office Supplies average. Past it, Diary with Lock is stronger. Inside it, weaker.
Market
The Diary with Lock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diary with Lock 163K times last year and spent an estimated £38K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £38Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- diary with lock39K searches a year
02 · Price
A sale here is worth £10.87.
Listings sell for £10.87 on average, from £4.43 to £18.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.87 that is £0 to £1K a year per listing.
- Average price
- £10.87under the $15 to $100 sweet spot
- Price range
- £4.43–£18.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #444 within Calendars, Planners & Personal Organisers. It carries 284 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 99%
- Out of stock, average day
- 13.4%
- Average rank
- #444in Calendars, Planners & Personal Organisers
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 284per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 0 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Diary with Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZXHQ Lock Diary with Pen Secret Diary with Lock A5 Ruled 240 Pages PU Leather Journal with Lock Refillable Brown Edge A5 Premium Grey
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 2y ago
NectaRoy Vintage Lockable Diary B6 European Style Travel Journal with Lock PU Leather Password Notebook Planner Agenda Sketchbook Office School Supplies Student Stationery Birthday Gift 20x14cm
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago
Diary with Lock A5 PU Leather Digital Notebook with Lock120 Sheets/240 Pages Password Locked Travel Notebooks with Pen A5 Fashion Password Book with LockDiary Personal Notebookfor Birthday Gifts - P
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago
Kesote A5 Diary with Lock 212 Pages - Black
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 2y ago
WEMATE Lock Journal with Pen & Gift Box A5 260 Pages Refillable Hardcover Leather Password Notebook for Writing Vintage Lock Diary for Women Girls Men Students 8.6 x 5.8 in Black
- Price
- £12.69
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 1y ago
Trending
90-day click momentum
Merzio Diary with Pen and Lock 21.2 x 14.5 cm (A5) 200 pages Password PU Leather Journal Protected Notebook for Girls and Boys Retro Style Diary for Adults with Pen Black
- Price
- £7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
GenYoung Lockable Diary A5 PU Leather Secret Password Journal
- Price
- £5.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook 8.6 x 5.8 in Ideal for Daily Journaling Work School Men Women & Students-Black
- Price
- £7.33
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
Kaiyzo A5 Vintage Diary with Lock Daily Journal with Lock in PU Leather Journal Notebook Lockable Diary with Pen Holder and Card Slots Leather Notebook Black
- Price
- £8.30
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 9mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook with Vintage Gold Foil Pattern Ideal for Daily Journaling Work School
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch dateGenYoung Lockable Diary A5 PU Leather Secret Password Journal
- Price
- £5.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Merzio Diary with Pen and Lock 21.2 x 14.5 cm (A5) 200 pages Password PU Leather Journal Protected Notebook for Girls and Boys Retro Style Diary for Adults with Pen Black
- Price
- £7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook 8.6 x 5.8 in Ideal for Daily Journaling Work School Men Women & Students-Black
- Price
- £7.33
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook with Vintage Gold Foil Pattern Ideal for Daily Journaling Work School
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
A5 Journal With Lock Vintage Leather Diary With Lock 200 Pages Lined Paper Notebook With Pen Secret Diary With Combination Password Locked Journal for Women Girls Travel Writing (Green)
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
38 flat
Sellers
44
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
23%
Top 20: 64%
Open market
45%
- WEMATE18%
- Kesote12%
- ZXHQ9%
- Candcamp5%
- WHENZOO5%
- NectaRoy5%
Demand
Diary with Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Diary with Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diary with lock39K/yr
- lockable diary31K/yr
- journal with lock23K/yr
- notebook with lock14K/yr
- lockable notebook12K/yr
- lockable journal11K/yr
- lock diary8K/yr
- lockable journal for adults6K/yr
- locked journal6K/yr
- locked diary6K/yr
Reviews and returns
What reviews say buyers love and hate about Diary with Lock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
lock is rubbish
Faulty locking mechanism
Lock does not work
Doesnt work
Pen didnt work
Pen not working
Looks more expensive than it is
Not worth the money
A little on the pricey side
It broke the second day we got it
pen broke as soon as I opened the package
Couldn't open
Cant even get into it
difficult to open
Love
Amazing quality
Good quality and the lock works perfectly
Great product and perfect price for gift
Lock works well
Sturdy lock
The lock is a nice feature
Great value for money
Good for the price
Great value for money
attractive gift
Birthday gift
Nice gift
Beautifully designed
Very useful - elegant too
Lovely pen and the design was nice
Return
0.9% Return rate 10% Fixable by listing
lock is rubbish
Faulty locking mechanism
Lock does not work
Doesnt work
Pen didnt work
Pen not working
All instructions followed
After following the instructions
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diary with Lock questions
Answered from the same tracked data.