Diary with Lock
Diary with Lock shows low returns (0.9%), but a small market ($38K/yr) keeps it on the watch list.
Flapen Score
Is Diary with Lock profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Diary with Lock is a £38K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Diary with Lock: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 2.2% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 78 products
Top Diary with Lock products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZXHQ Lock Diary with Pen Secret Diary with Lock A5 Ruled 240 Pages PU Leather Journal with Lock Refillable Brown Edge A5 Premium Grey
- Price
- £11.15
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 2y ago
NectaRoy Vintage Lockable Diary B6 European Style Travel Journal with Lock PU Leather Password Notebook Planner Agenda Sketchbook Office School Supplies Student Stationery Birthday Gift 20x14cm
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 4y ago
Diary with Lock A5 PU Leather Digital Notebook with Lock120 Sheets/240 Pages Password Locked Travel Notebooks with Pen A5 Fashion Password Book with LockDiary Personal Notebookfor Birthday Gifts - P
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago
Kesote A5 Diary with Lock 212 Pages - Black
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 2y ago
WEMATE Lock Journal with Pen & Gift Box A5 260 Pages Refillable Hardcover Leather Password Notebook for Writing Vintage Lock Diary for Women Girls Men Students 8.6 x 5.8 in Black
- Price
- £12.69
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 1y ago
Trending
90-day click momentum
Merzio Diary with Pen and Lock 21.2 x 14.5 cm (A5) 200 pages Password PU Leather Journal Protected Notebook for Girls and Boys Retro Style Diary for Adults with Pen Black
- Price
- £7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
GenYoung Lockable Diary A5 PU Leather Secret Password Journal
- Price
- £5.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook 8.6 x 5.8 in Ideal for Daily Journaling Work School Men Women & Students-Black
- Price
- £7.33
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
Kaiyzo A5 Vintage Diary with Lock Daily Journal with Lock in PU Leather Journal Notebook Lockable Diary with Pen Holder and Card Slots Leather Notebook Black
- Price
- £8.30
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 9mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook with Vintage Gold Foil Pattern Ideal for Daily Journaling Work School
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch dateGenYoung Lockable Diary A5 PU Leather Secret Password Journal
- Price
- £5.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Merzio Diary with Pen and Lock 21.2 x 14.5 cm (A5) 200 pages Password PU Leather Journal Protected Notebook for Girls and Boys Retro Style Diary for Adults with Pen Black
- Price
- £7.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook 8.6 x 5.8 in Ideal for Daily Journaling Work School Men Women & Students-Black
- Price
- £7.33
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
AMFUN A5 Password Journal with Lock 200 Pages with Pen and Gift Box Set PU Leather Lockable Diary Notebook with Vintage Gold Foil Pattern Ideal for Daily Journaling Work School
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6mo ago
A5 Journal With Lock Vintage Leather Diary With Lock 200 Pages Lined Paper Notebook With Pen Secret Diary With Combination Password Locked Journal for Women Girls Travel Writing (Green)
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
38 flat
Sellers
44
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
23%
Top 20: 64%
Open market
45%
- WEMATE18%
- Kesote12%
- ZXHQ9%
- Candcamp5%
- WHENZOO5%
- NectaRoy5%
Diary with Lock demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Diary with Lock search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diary with lock39K/yr
- lockable diary31K/yr
- journal with lock23K/yr
- notebook with lock14K/yr
- lockable notebook12K/yr
- lockable journal11K/yr
- lock diary8K/yr
- lockable journal for adults6K/yr
- locked journal6K/yr
- locked diary6K/yr
What reviews say buyers love and hate about Diary with Lock
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Amazing quality”
“Lock works well”
“Great value for money”
“attractive gift”
“Beautifully designed”
What buyers complain about
80% of reviews“lock is rubbish”
“Doesnt work”
“Looks more expensive than it is”
“It broke the second day we got it”
“Couldn't open”
Diary with Lock return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diary with Lock questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
