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Diary for Women

Fail

Shoppers spend an estimated $1K a year here, so Diary for Women is a Fail.

Flapen Score
27
27 / 100
Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 47
Market size
£1K/yr41K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
58%top-5 click share · 10 brands · 15 sellers

Flapen Score

Diary for Women against its category

The dotted line is the Stationery & Office Supplies average. Past it, Diary for Women is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diary for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diary for Women 41K times last year and spent an estimated £1K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
0.3%
Market size, estimated
£1Ka year
Peak month
December6.8× the quietest month
Top search term
boxclever13K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £5.03 to £12.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.87 that is £0 to £887 a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£5.03–£12.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£887
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.5% of listings are out of stock. The average listing ranks #86 within Calendars, Planners & Personal Organisers. It carries 3,634 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
40.5%
Average rank
#86in Calendars, Planners & Personal Organisers
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,634per listing
Listings tracked
19

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Diary for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£45£90£136£181101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

9%

  • Boxclever Press71%
  • Smarpau6%
  • Thboxes4%
  • OMEYA4%
  • Mljtoyo4%
  • Busy B3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Diary for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Diary for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boxclever13K/yr
  • diary for women7K/yr
  • boxclever press10K/yr
  • box clever5K/yr
  • diaries for women6K/yr
  • box clever 2025 diary31/yr
  • boxclever diary 2025159/yr

Reviews and returns

What reviews say buyers love and hate about Diary for Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Document Organizing/Classification”
17%of negative reviews mention “Print Quality”
1.1%of orders come back
“Printing is wrong”
A buyer, on “Print Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diary for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data