Diary for Women
FailShoppers spend only $1K a year here, so Diary for Women is a Fail.
- Flapen Score
- 27 / 100Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 4727
- Market size
- £1K/yr41K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 15 sellers
Flapen Score
Diary for Women against its category
The dotted line is the Stationery & Office Supplies average. Past it, Diary for Women is stronger. Inside it, weaker.
Market
The Diary for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diary for Women 41K times last year and spent an estimated £1K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £1Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- boxclever13K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £5.03 to £12.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.87 that is £0 to £887 a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £5.03–£12.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£887
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.5% of listings are out of stock. The average listing ranks #86 within Calendars, Planners & Personal Organisers. It carries 3,634 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 40.5%
- Average rank
- #86in Calendars, Planners & Personal Organisers
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,634per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Diary for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Boxclever Press Everyday Couples Wall Calendar 2026. Slimline 2026 Calendar runs Jan - Dec26. Stunning 2026 Wall Calendar with 4 Column Layout. Family Calendar 2026 measures: 22 x 39 cm
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 2,602
- Age
- 11mo ago
Boxclever Press Everyday 2026 Diary A5 Week to View runs Jan - Dec26. Luxury Diary 2026 & Notebook In One! Stunning A5 2026 week to view
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Boxclever Press Family Home Planner 2026 Calendar UK. Spacious Family Calendar 2026 runs Jan - Dec26. Wall Calendar 2026 with 6 Column Layout. Family Planner 2026 with Tabs & Stickers.
- Price
- £12.36
- Rating
- 4.7/5
- Reviews
- 4,157
- Age
- 11mo ago
Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Trending
90-day click momentum
Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
Busy B A5 17-Month Academic Diary Aug 2026-Dec 2027 - Floral Cover
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago
Boxclever Press Everyday 2026 Diary A5 Week to View runs Jan - Dec26. Luxury Diary 2026 & Notebook In One! Stunning A5 2026 week to view
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Newest
by launch dateBusy B A5 17-Month Academic Diary Aug 2026-Dec 2027 - Floral Cover
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago
Boxclever Press Family Weekly Planner 2026. 2026 Calendar UK with 6 Columns. Family Calendar 2026 runs Now - Dec26. Wall calendar 2026 with Lists Pocket & Stickers.
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 8mo ago
Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
15
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
9%
- Boxclever Press71%
- Smarpau6%
- Thboxes4%
- OMEYA4%
- Mljtoyo4%
- Busy B3%
- Open — no brand owns it (4 brands, 9%)
Demand
Diary for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Diary for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boxclever13K/yr
- diary for women7K/yr
- boxclever press10K/yr
- box clever5K/yr
- diaries for women6K/yr
- box clever 2025 diary31/yr
- boxclever diary 2025159/yr
Reviews and returns
What reviews say buyers love and hate about Diary for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Printing is wrong
Not as clear print as I expected and not much room to put passwords and information
Looks more expensive than it is
Not worth the money
certainly won't be the last
The layout was is quite odd
The pages inside were upside down so had to return
Love
Perfect planner
Lovely diary,I have purchased this as an organiser for work and is very useful
A great addition being a pocket to hold important notes or receipts etc
Lovely quality cover
Excellent product
Good value and quality planner
Just as advertised
Just as described
just what I needed
The paper is very good quality
Great notebook, thick cover and quality paper
The paper quality is impressive—smooth to write on
Fit for purpose
Nice handy size and easy to fill in pleased with this purchase and vendor
Bag size is smaller than A5 so fits in her lifestyle well
Return
1.1% Return rate 66% Fixable by listing
Shame it was not a little bit bigger
Terrible quality piece of tat
The pages inside were upside down so had to return
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diary for Women questions
Answered from the same tracked data.