desk protector mat
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good£5.93–£40.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,928.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 275K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, desk protector mat is a £61K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
desk protector mat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.7%
- Avg brand age
- 34 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
28
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
19%
- YSAGi40%
- Aothia15%
- MOLMO9%
- Nordik By Design9%
- Nicoman5%
- DAWNTREES4%
Demand
Weekly Amazon search volume, last 34 weeks — -21.8% search growth over the last 90 days.Top desk protector mat search terms
- leather desk mat39K/yr
- desk protector mat40K/yr
- desk cover25K/yr
- desk pad large20K/yr
- desk protector20K/yr
- xxl mouse pad18K/yr
- dressing table mat15K/yr
- desk pads & blotters14K/yr
- black desk mat9K/yr
- leather mouse mat10K/yr
Top desk protector mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YSAGi Leather Desk Mat Large Mouse Mat 60 x 35 cm Beige
YSAGi£7.624.5★22,717 rev
YSAGi Leather Desk Mat Large Mouse Mat 60 x 35 cm Black
YSAGi£7.644.5★22,717 rev
Leather Desk Pad Protector Mouse Mat Office Desk Mat Non-Slip PU Leather Desk Blotter Laptop Desk Pad Waterproof Desk Writing Pad for Office and Home (80cm x 40cm Black)
Aothia£10.304.5★69,737 rev
Nordik Leather Desk Mat - Whiskey Brown - Large Leather Desk Pad (89x43 cm)
Nordik By Design£18.464.6★7,373 rev
Nicoman Clear Desk Mat Non-Slip PVC Desk Protector with Round Edge Heat Resistant & Waterproof Desk Pad for Home and Office Clear 60x30cm (2x1ft)
Nicoman£7.324.4★172 rev
Newest
by launch date
Clear Desk Mat 100 x 40cm Non-Slip PVC Clear Desk Protector Mat Waterproof Round Edges Desk Protector Mat Desk Protector Mats with Round Edge for Family School Transparent
Coztie£9.9129 rev
Nicoman Clear Desk Mat Non-Slip PVC Desk Protector with Round Edge Heat Resistant & Waterproof Desk Pad for Home and Office Clear 60x30cm (2x1ft)
Nicoman£7.32172 rev
Clear Desk Protector Mat PVC Transparent Table Protector 80 x 40cm Non-Slip Waterproof Clear Desk Pad Table Cover Protector with Round Edge for Office Home Writing Desk Tabletop
TSKDKIT£10.51216 rev
MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
MOLMO£7.63877 rev
Niviy Leather Desk Mat 60 x 35 cm Waterproof Desk Protector Pad
Niviy£5.93123 rev
Trending
90-day click momentumMOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
MOLMO£7.634.6★
Clear Desk Mat 100 x 40cm Non-Slip PVC Clear Desk Protector Mat Waterproof Round Edges Desk Protector Mat Desk Protector Mats with Round Edge for Family School Transparent
Coztie£9.914.0★
Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)
K KNODEL£6.274.6★
Leather Desk Pad Protector Mouse Pad Office Mat Non-Slip PU Blotter Laptop Pad Waterproof Writing for Office and Home (80cm x 40cm Brown)
Aothia£10.294.5★
Nordik Leather Desk Mat - Whiskey Brown - Large Leather Desk Pad (89x43 cm)
Nordik By Design£18.464.6★
What buyers say about desk protector mat
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is genuinely impressive — it feels premium”
“As advertised”
“Fits well”
“Beautiful colour”
“easy to clean”
“Looks nice on my desk”
“Great mat and really good value”
“durable so far”
“No more coffee rings or scratches on our wooden desk”
“Solid”
What buyers complain about
“Not the best quality mouse mat look or feel”
“Leather is very flimsy”
“Very big”
“Looks nothing like the images”
“cant adhere it properly to look invisible”
“Thickness of the mat should be slightly higher which would it much more aesthetic and premium look”
“I think even in an office enviroment it would be hard work”
“Mouse feels like its running over sandpaper the mouse is jumping on screen as it doesnt give consistent sensor feedback”
“Great mat however difficult to clean or get rid of stains”
“it still does not work”
Top return reasons
Common questions
- Is desk protector mat profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 23 tracked products. 90-day search growth is -21.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the desk protector mat niche?
- 15 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in desk protector mat?
- Top complaints mined from reviews: Quality-Overall, Leather Quality, Size-Overall. The return rate is 1.6%.
- What does it cost to enter the desk protector mat niche?
- Listings span £5.93–£40.24; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 15,928 reviews — the moat a new listing must climb.