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Desk Protector Mat

Fail

Demand is soft, at -21.8% this quarter, so Desk Protector Mat is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£61K/yr275K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
58%top-5 click share · 15 brands · 28 sellers

Flapen Score

Desk Protector Mat against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Protector Mat is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Protector Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Protector Mat 275K times last year and spent an estimated £61K. The top 5 brands take 78% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
2.0%
Market size, estimated
£61Ka year
Top search term
leather desk mat39K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £5.93 to £40.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.20 that is £1K to £3K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£5.93–£40.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #24 within Office Supplies. It carries 15,928 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#24in Office Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,928per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Desk Protector Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

28

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

19%

  • YSAGi40%
  • Aothia15%
  • MOLMO9%
  • Nordik By Design9%
  • Nicoman5%
  • DAWNTREES4%

Demand

Desk Protector Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Desk Protector Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • leather desk mat39K/yr
  • desk protector mat40K/yr
  • desk cover25K/yr
  • desk pad large20K/yr
  • desk protector20K/yr
  • xxl mouse pad18K/yr
  • dressing table mat15K/yr
  • desk pads & blotters14K/yr
  • black desk mat9K/yr
  • leather mouse mat10K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Protector Mat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Not the best quality mouse mat look or feel”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Desk Protector Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data