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Desk Organiser

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -18.2% this quarter, so Desk Organiser is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£615K/yr2.6M searches / yr
90-day growth
-18.2%search demand this quarter
Competition
27%top-5 click share · 48 brands · 109 sellers

Flapen Score

Desk Organiser against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Organiser is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Organiser 2.6M times last year and spent an estimated £615K. The top 5 brands take 36% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
1.9%
Market size, estimated
£615Ka year
Peak month
January2.1× the quietest month
Top search term
desk organiser1.1M searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £0.99 to £26.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £12.54 that is £3K to £6K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£0.99–£26.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #59 within Office Supplies. It carries 1,321 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
99%
Out of stock, average day
6.4%
Average rank
#59in Office Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,321per listing
Listings tracked
84

04 · Newcomers

Amazon counts 4 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Desk Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£12K£25K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

109

Top-5 brand share

36%

Top 20: 83%

Top-5 click share

27%

Top 20: 60%

Open market

57%

  • Marbrasse8%
  • Osco8%
  • RISEMART7%
  • OrderlyGo7%
  • Amazon Basics7%
  • OKPOW6%

Demand

Desk Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Desk Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk organiser1.1M/yr
  • desk tidy292K/yr
  • pen holder229K/yr
  • stationary organiser154K/yr
  • desk storage126K/yr
  • pen holder for desk106K/yr
  • desk organiser drawers85K/yr
  • desk tidy organiser81K/yr
  • desktop organiser57K/yr
  • pen organiser44K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Organiser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.13

didn't fit

Very very short

Too small

Strength10%−0.03

doesnt seem particularly sturdy

Not very sturdy

Not strong enough

Assembly/Installation8%+1.13

Tricky to put together

Very fiddly to put together

Difficult to put together

Quality-Overall8%−0.03

Not good quality as expected

Expensive for quality

Not good quality

Value For Money5%+0.87

Not worth the price

a little expensive for what you get

Pricey for what you get

Love

Assembly/Installation17%+1.13

Assembly was easy

Easy to assemble

Easy to setup

Quality-Overall14%−0.03

Excellent Product

Good quality, nice storage

Fair quality for price to be honest

Storage Capacity12%+1.08

sufficient storage

Amazing storage

Easy storage

Value For Money11%+0.87

Excellent value for money

Good value for money

Decent price

Strength8%−0.03

Sturdy material

They are really well made and very stable

The stand is sturdy

Return

0.9% Return rate 77% Fixable by listing

Size-Overall66%▇████▇

didn't fit

Very very short

Too small

Defective Material/Parts7%▇▇█▆▄▆

Parts missing - quite cheap quality

Missing important parts

some parts were dented

Quality-Overall6%█▄▆█▅▆

Not good quality as expected

Expensive for quality

Not good quality

Strength3%█▃▅▃▅▅

doesnt seem particularly sturdy

Not very sturdy

Not strong enough

Advertised Vs Actual Product2%▇█▅▅▆█

This product is not exactly as shown in the illustration

Very small and the picture is misleading

The sizes aren't given in the listing description

FAQ

Common Desk Organiser questions

Answered from the same tracked data.