Desk Diary
FailDemand is soft, at -68.8% this quarter, so Desk Diary is a Fail.
- Flapen Score
- 31 / 100Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 4731
- Market size
- £27K/yr186K searches / yr
- 90-day growth
- -68.8%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 35 sellers
Flapen Score
Desk Diary against its category
The dotted line is the Stationery & Office Supplies average. Past it, Desk Diary is stronger. Inside it, weaker.
Market
The Desk Diary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Desk Diary 186K times last year and spent an estimated £27K. The top 5 brands take 82% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -68.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £27Ka year
- Top search term
- boxclever13K searches a year
02 · Price
A sale here is worth £10.34.
Listings sell for £10.34 on average, from £5.17 to £18.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.
- Average price
- £10.34under the $15 to $100 sweet spot
- Price range
- £5.17–£18.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #101 within Calendars, Planners & Personal Organisers. It carries 2,257 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 40.8%
- Average rank
- #101in Calendars, Planners & Personal Organisers
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,257per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Desk Diary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago

Boxclever Press Everyday 2026 Diary A5 Week to View runs Jan - Dec26. Luxury Diary 2026 & Notebook In One! Stunning A5 2026 week to view
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago

Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago

Boxclever Press Everyday Couples Wall Calendar 2026. Slimline 2026 Calendar runs Jan - Dec26. Stunning 2026 Wall Calendar with 4 Column Layout. Family Calendar 2026 measures: 22 x 39 cm
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 2,602
- Age
- 11mo ago

2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago
Trending
90-day click momentum
Busy B A5 17-Month Academic Diary Aug 2026-Dec 2027 - Floral Cover
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5mo ago

Busy B A6 Mid-Year Academic Diary Aug 2026-Aug 2027 - Floral Print
- Price
- £9.84
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 5mo ago

Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago

Pinnora Diary 2026 A5 Day Per Page Purple Year Planner Organiser 2026 Day Per Page 2026 Planner Home School & Office Hard Back 2026 Diaries A5 & A4 2026 Diary in Day Per Page & Week To View
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 769
- Age
- 1y ago

2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago
Newest
by launch date
Busy B A6 Mid-Year Academic Diary Aug 2026-Aug 2027 - Floral Print
- Price
- £9.84
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 5mo ago

Busy B A5 17-Month Academic Diary Aug 2026-Dec 2027 - Floral Cover
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5mo ago

2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago

Boxclever Press Family Weekly Planner 2026. 2026 Calendar UK with 6 Columns. Family Calendar 2026 runs Now - Dec26. Wall calendar 2026 with Lists Pocket & Stickers.
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 8mo ago

Boxclever Press Everyday 2026 Diary runs Jan - Dec26. Diary 2026 Week to View with Dotted Note Pages. Compact & Light - The Perfect 2026 Planner & Notebook In One! 17 x 12.5cm
- Price
- £9.07
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
35
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
16%
- Boxclever Press61%
- Wykeham's7%
- Thboxes5%
- Busy B4%
- Kamaking4%
- ZXHQ3%
- Open — no brand owns it (10 brands, 16%)
Demand
Desk Diary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 17.3× · 8 of 12 months tracked
Search terms
Top Desk Diary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boxclever13K/yr
- boxclever press10K/yr
- 2026 journal42K/yr
- boxclever diary 202646K/yr
- boxclever diary3K/yr
- journal 202616K/yr
- 2026 journal diary13K/yr
- daily journal 20264K/yr
- box clever diary 202619K/yr
- boxclever life book diary 20263K/yr
Reviews and returns
What reviews say buyers love and hate about Desk Diary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Printing is wrong
No good been printed wrong no wonder it was cheap
Not as clear print as I expected and not much room to put passwords and information
How on earth has it made its way through quality control
Poor quality and unable to get product support
Large Year Ahead
Shame it was not a little bit bigger
I thought it was a little expensive
Really expensive product had half a month of dates missing
A waste of money
The pages inside were upside down so had to return
Love
Excellent product
Good quality and handy features
Lovely quality cover
As advertised
Exactly as pictured
As described
Good organizing book to easily access written documentation
This organiser is excellent quality
A very organised layout to diary
Great deal
Great value for money
Good buy
Good size
A good size for day to day
Good size diary
Return
0.9% Return rate 80% Fixable by listing
Large Year Ahead
Shame it was not a little bit bigger
Advertised as an Academic Diary yet does not have a page to add Timetables
How on earth has it made its way through quality control
Poor quality and unable to get product support
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desk Diary questions
Answered from the same tracked data.









