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Desk Diary

Fail

Demand is soft, at -68.8% this quarter, so Desk Diary is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£27K/yr186K searches / yr
90-day growth
-68.8%search demand this quarter
Competition
57%top-5 click share · 16 brands · 35 sellers

Flapen Score

Desk Diary against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Diary is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Diary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Diary 186K times last year and spent an estimated £27K. The top 5 brands take 82% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-68.8%
Conversion, latest week
1.4%
Market size, estimated
£27Ka year
Top search term
boxclever13K searches a year

02 · Price

A sale here is worth £10.34.

Listings sell for £10.34 on average, from £5.17 to £18.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.34 that is £0 to £1K a year per listing.

Average price
£10.34under the $15 to $100 sweet spot
Price range
£5.17–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #101 within Calendars, Planners & Personal Organisers. It carries 2,257 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
40.8%
Average rank
#101in Calendars, Planners & Personal Organisers
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,257per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Desk Diary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

16%

  • Boxclever Press61%
  • Wykeham's7%
  • Thboxes5%
  • Busy B4%
  • Kamaking4%
  • ZXHQ3%
  • Open — no brand owns it (10 brands, 16%)

Demand

Desk Diary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 17.3× · 8 of 12 months tracked

Search terms

Top Desk Diary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boxclever13K/yr
  • boxclever press10K/yr
  • 2026 journal42K/yr
  • boxclever diary 202646K/yr
  • boxclever diary3K/yr
  • journal 202616K/yr
  • 2026 journal diary13K/yr
  • daily journal 20264K/yr
  • box clever diary 202619K/yr
  • boxclever life book diary 20263K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Diary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality25%−0.16

Printing is wrong

No good been printed wrong no wonder it was cheap

Not as clear print as I expected and not much room to put passwords and information

Quality-Overall17%+2.20

How on earth has it made its way through quality control

Poor quality and unable to get product support

Size-Overall13%

Large Year Ahead

Shame it was not a little bit bigger

Value For Money10%+0.15

I thought it was a little expensive

Really expensive product had half a month of dates missing

A waste of money

Paper Quality8%−0.04

The pages inside were upside down so had to return

Love

Quality-Overall28%+2.20

Excellent product

Good quality and handy features

Lovely quality cover

Advertised Vs Actual Product16%+0.95

As advertised

Exactly as pictured

As described

Document Organizing/Classification15%+0.33

Good organizing book to easily access written documentation

This organiser is excellent quality

A very organised layout to diary

Value For Money8%+0.15

Great deal

Great value for money

Good buy

Size-Overall7%

Good size

A good size for day to day

Good size diary

Return

0.9% Return rate 80% Fixable by listing

Size-Overall66%█▇▆▇▇█

Large Year Ahead

Shame it was not a little bit bigger

Advertised Vs Actual Product6%▁▃▄▇█▆

Advertised as an Academic Diary yet does not have a page to add Timetables

Weight Heavy5%▂▃█▃▃▃
Quality-Overall4%▁▁▄█▃▃

How on earth has it made its way through quality control

Poor quality and unable to get product support

Design-Overall2%▄▁█▁▆▁

FAQ

Common Desk Diary questions

Answered from the same tracked data.