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Desk Calendar 2026

Fail

Demand is soft, at -60.4% this quarter, so Desk Calendar 2026 is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£347K/yr906K searches / yr
90-day growth
-60.4%search demand this quarter
Competition
57%top-5 click share · 12 brands · 23 sellers

Flapen Score

Desk Calendar 2026 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2026 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2026 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Calendar 2026 906K times last year and spent an estimated £347K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.

Searches, last 12 months
906K
Growth, 90 days vs prior 90
-60.4%
Conversion, latest week
5.5%
Market size, estimated
£347Ka year
Top search term
desk calendar 2026455K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £6.97 that is £5K to £7K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£3.79–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #46 within Calendars, Planners & Personal Organisers. It carries 456 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
33.4%
Average rank
#46in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Desk Calendar 2026 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£69K£104K£139K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

16%

  • MOKANI34%
  • Artfan22%
  • PaulStore11%
  • Stiamvd9%
  • STOBOK5%
  • TOYANDONA4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Desk Calendar 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.7× · 10 of 12 months tracked

Search terms

Top Desk Calendar 2026 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk calendar 2026455K/yr
  • desk calendar93K/yr
  • 2026 desk calendar74K/yr
  • desktop calendar 202663K/yr
  • flip calendar8K/yr
  • 2026 desk calendar uk45K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desk calendars14K/yr
  • table calendar 202610K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2026

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.05

Got my my and inches confused

Big

Small

Ease Of Use8%−0.03

Not practical

inconvenient for me

Design-Overall5%−0.01

As a calendar I found the design lacking

Writing Experience5%−0.15

Not much room on each day to write anything either

Advertised Vs Actual Product4%+0.24

There is NO mention of this on the ad

Something to note though which isn't clearly states in the description

Love

Document Organizing/Classification14%+1.61

Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track

Perfect desk calendar

Great organiser and planner

Quality-Overall12%+0.88

This is well made

Good quality calendar

Good quality

Size-Overall11%−0.05

Good size

not too big

Perfect desk size

Office Usability10%+0.32

It looks great on my desk

It sits nicely on the desk and looks neat and professional

Great for the office

Writing Experience10%−0.15

easy write notes on

lots of space to write things down

Good space for writing notes under each date- however

Return

0.8% Return rate 82% Fixable by listing

Size-Overall78%▆▆▇▃▇█

Got my my and inches confused

Big

Small

Value For Money5%▁▄▁█▁▁
Paper Quality5%▁▁█▁█▁
Advertised Vs Actual Product5%▅▁▁█▁▃

There is NO mention of this on the ad

Something to note though which isn't clearly states in the description

Product Condition3%▁█▁▁▁▁

FAQ

Common Desk Calendar 2026 questions

Answered from the same tracked data.