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Desk Calendar 2025

Fail

Prices span $3.79–$10.82, mostly outside the sweet spot, so Desk Calendar 2025 is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£56K/yr180K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 23 sellers

Flapen Score

Desk Calendar 2025 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2025 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2025 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Calendar 2025 180K times last year and spent an estimated £56K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
4.4%
Market size, estimated
£56Ka year
Peak month
January14.4× the quietest month
Top search term
desk calendar93K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.03 that is £2K to £4K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£3.79–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #42 within Calendars, Planners & Personal Organisers. It carries 476 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
21.4%
Average rank
#42in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Desk Calendar 2025 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

14%

  • MOKANI35%
  • Artfan25%
  • Stiamvd11%
  • PaulStore7%
  • Deepton5%
  • Clear Mind Concepts4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Desk Calendar 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Desk Calendar 2025 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk calendar93K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desk calendars14K/yr
  • small desk calendar5K/yr
  • desktop calendars & supplies5K/yr
  • desk calendar 20255K/yr
  • 2025 desk calendar2K/yr
  • small desk calendar 2025437/yr
  • desk calendar 2025-2026 uk24K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2025

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.06

Got my my and inches confused

Big

Small

Design-Overall5%−0.02

As a calendar I found the design lacking

Advertised Vs Actual Product5%

There is NO mention of this on the ad

Something to note though which isn't clearly states in the description

Ease Of Use3%

inconvenient for me

Color3%−0.01

colours not as bright in person

Love

Document Organizing/Classification14%+1.76

Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track

Perfect desk calendar

Great organiser and planner

Quality-Overall13%+1.03

This is well made

Good quality calendar

Good quality

Size-Overall11%−0.06

Good size

not too big

The size is perfect for a desk

Writing Experience11%−0.13

easy write notes on

lots of space to write things down

Good space for writing notes under each date- however

Office Usability9%

It looks great on my desk

It sits nicely on the desk and looks neat and professional

Great for the office

Return

0.8% Return rate 85% Fixable by listing

Size-Overall81%▆▇▇▃██

Got my my and inches confused

Big

Small

Advertised Vs Actual Product5%█▁▁▆▁▃

There is NO mention of this on the ad

Something to note though which isn't clearly states in the description

Value For Money5%▁▄▁█▁▁
Paper Quality3%▁▁█▁▁▁
Defective Material/Parts2%▁█▁▁▁▁

FAQ

Common Desk Calendar 2025 questions

Answered from the same tracked data.