desk calendar 2025
Skip itPrices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great475.68avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 180K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desk calendar 2025 is a £56K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
desk calendar 2025 market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 21.4%
- Avg brand age
- 27 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
23
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
14%
- MOKANI35%
- Artfan25%
- Stiamvd11%
- PaulStore7%
- Deepton5%
- Clear Mind Concepts4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -30.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 14.4×
Top desk calendar 2025 search terms
- desk calendar93K/yr
- desktop calendar13K/yr
- desk calender8K/yr
- desk calendars14K/yr
- small desk calendar5K/yr
- desktop calendars & supplies5K/yr
- desk calendar 20255K/yr
- 2025 desk calendar2K/yr
- small desk calendar 2025437/yr
- desk calendar 2025-2026 uk24K/yr
Top desk calendar 2025 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desk Calendar 2026-2027 Monthly Desktop Calendar (Jul. 2026 - Dec. 2027)
MOKANI£6.644.7★1,055 rev
MOKANI Desk Calendar 2026-2027 Small Desktop Calendar (Jul.2026-Dec.2027)
MOKANI£6.314.6★5,534 rev
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
Artfan£9.554.7★181 rev
Small Desk Calendar 2026-2027 Standing Flip Desktop Calendar from Now to June 2027 - Metal Ring Twin-Wire Binding Monthly Desktop Calendar for Home Office School (Green)
Stiamvd£10.774.6★219 rev
PaulStore 2026 Month to View Desktop Planner Red and White Calendar for Home Office and School Use 29cm x 15cm
PaulStore£3.794.5★412 rev
Newest
by launch date
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
JEKUGOT£4.2712 rev
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
ZEEYUAN£6.80125 rev
2 Pcs Mini Desk Calendar 2025-2026 Pocket Calendar from July 2025 to December 2026 Monthly Small Desktop Calendar Academic Year Planner for Home Office School
MAMACHU£4.1734 rev
Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5
Deepton£6.3746 rev
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
Artfan£9.55181 rev
Trending
90-day click momentum
A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts
Clear Mind Concepts£10.824.6★
Desk Calendar 2025-2026: Standing Flip Desktop from July 2025 to December 2026 18 Month Twin-wire Binding with To-do List - Ideal for Home Office Desk(Purple)
TOYANDONA£4.464.2★
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
ZEEYUAN£6.804.6★
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
JEKUGOT£4.274.2★
Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5
Deepton£6.374.4★
What buyers say about desk calendar 2025
What buyers praise and complain about, mined from review topics.What buyers love
“Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track”
“This is well made”
“Good size”
“easy write notes on”
“It looks great on my desk”
“This is a great little desk calendar at a good price”
“Easy”
“is quite sturdy”
“The paper is sturdy”
“The design is attractive”
What buyers complain about
“Got my my and inches confused”
“As a calendar I found the design lacking”
“There is NO mention of this on the ad”
“inconvenient for me”
“colours not as bright in person”
“colours not as bright in person”
“the translation used is not the classic Authorised/Revised version”
“My only small gripe is that its a bit bigger than I expected”
Top return reasons
Common questions
- Is desk calendar 2025 profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the desk calendar 2025 niche?
- 12 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in desk calendar 2025?
- Top complaints mined from reviews: Size-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for desk calendar 2025 peak?
- Demand peaks in Jan–Dec; the busiest month runs 14.4× the quietest.
- What does it cost to enter the desk calendar 2025 niche?
- Listings span £3.79–£10.82; the average listing price is £7.03 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.