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Desk Calendar 2025

Fail

Prices span $3.79–$10.82, mostly outside the sweet spot, so Desk Calendar 2025 is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£56K/yr180K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 23 sellers

Flapen Score

Desk Calendar 2025 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2025 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2025 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Calendar 2025 180K times last year and spent an estimated £56K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
4.4%
Market size, estimated
£56Ka year
Peak month
January14.4× the quietest month
Top search term
desk calendar93K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.03 that is £2K to £4K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£3.79–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #42 within Calendars, Planners & Personal Organisers. It carries 476 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
21.4%
Average rank
#42in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Desk Calendar 2025 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 98%

Open market

14%

  • MOKANI35%
  • Artfan25%
  • Stiamvd11%
  • PaulStore7%
  • Deepton5%
  • Clear Mind Concepts4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Desk Calendar 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Desk Calendar 2025 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • desk calendar93K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desk calendars14K/yr
  • small desk calendar5K/yr
  • desktop calendars & supplies5K/yr
  • desk calendar 20255K/yr
  • 2025 desk calendar2K/yr
  • small desk calendar 2025437/yr
  • desk calendar 2025-2026 uk24K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2025

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Document Organizing/Classification”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Got my my and inches confused”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Desk Calendar 2025 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data