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Desk Calendar 2023/24

prices mostly outside the sweet spot ($3.79–$10.82) — Desk Calendar 2023/24 doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 9Growth 11Conversion 52Competition 38Returns 96Price range 0Avg price 20Brand share 38Review moat 75Quality gap 33
This niche Category average

Is Desk Calendar 2023/24 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Desk Calendar 2023/24 is a £36K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 35/100.

Desk Calendar 2023/24: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 4.2% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr6K
Search volume / yr-28.8%119K
Conversion rate4.2%
Avg price£7.18

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 22
Top-5 product click share62%
Open market18%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews515

Top Desk Calendar 2023/24 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • MOKANI36%
  • Artfan24%
  • Stiamvd11%
  • PaulStore7%
  • Clear Mind Concepts5%
  • Deepton5%
  • Open — no brand owns it (5 brands, 13%)

Desk Calendar 2023/24 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR4.2%Products20Brands11Top 5 Brands82%OOS Rate29.3%Rating4.5★Reviews515Avg BSR#39
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 8.0×

Top Desk Calendar 2023/24 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • desk calendar93K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desktop calendars & supplies5K/yr
  • 2024 desk calendar71/yr
  • table calendar 202423/yr

What reviews say buyers love and hate about Desk Calendar 2023/24

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Document Organizing/Classification14%

Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track

Quality-Overall13%

This is well made

Size-Overall11%

Good size

Writing Experience11%

easy write notes on

Office Usability9%

It looks great on my desk

What buyers complain about

52% of reviews
Size-Overall28%

Got my my and inches confused

Design-Overall5%

As a calendar I found the design lacking

Advertised Vs Actual Product5%

There is NO mention of this on the ad

Ease Of Use3%

inconvenient for me

Color3%

colours not as bright in person

Desk Calendar 2023/24 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Value For Money
5%
3Advertised Vs Actual Product
5%
4Paper Quality
3%
5Compatibility-Overall
2%

Common Desk Calendar 2023/24 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Desk Calendar 2023/24 35/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Desk Calendar 2023/24 on Amazon United Kingdom peaks in Jan–Sep–Nov–Dec, where the busiest month runs 8.0× the quietest.