desk calendar 2023/24
Skip itPrices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good514.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 119K searches
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desk calendar 2023/24 is a £36K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
desk calendar 2023/24 market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 29.3%
- Avg brand age
- 28 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- MOKANI36%
- Artfan24%
- Stiamvd11%
- PaulStore7%
- Clear Mind Concepts5%
- Deepton5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 8.0×
Top desk calendar 2023/24 search terms
- desk calendar93K/yr
- desktop calendar13K/yr
- desk calender8K/yr
- desktop calendars & supplies5K/yr
- 2024 desk calendar71/yr
- table calendar 202423/yr
Top desk calendar 2023/24 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desk Calendar 2026-2027 Monthly Desktop Calendar (Jul. 2026 - Dec. 2027)
MOKANI£6.644.7★1,055 rev
MOKANI Desk Calendar 2026-2027 Small Desktop Calendar (Jul.2026-Dec.2027)
MOKANI£6.314.6★5,534 rev
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
Artfan£9.554.7★181 rev
Small Desk Calendar 2026-2027 Standing Flip Desktop Calendar from Now to June 2027 - Metal Ring Twin-Wire Binding Monthly Desktop Calendar for Home Office School (Green)
Stiamvd£10.774.6★219 rev
PaulStore 2026 Month to View Desktop Planner Red and White Calendar for Home Office and School Use 29cm x 15cm
PaulStore£3.794.5★412 rev
Newest
by launch date
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
JEKUGOT£4.2712 rev
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
ZEEYUAN£6.80125 rev
Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5
Deepton£6.3746 rev
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
Artfan£9.55181 rev
Calendar 2026-2027 - Desk Calendar 2026-2027 UK from Jul. 2026 to Dec. 2027
Artfan£8.87275 rev
Trending
90-day click momentum
A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts
Clear Mind Concepts£10.824.6★
Desk Calendar 2025-2026: Standing Flip Desktop from July 2025 to December 2026 18 Month Twin-wire Binding with To-do List - Ideal for Home Office Desk(Purple)
TOYANDONA£4.464.2★
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
ZEEYUAN£6.804.6★
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
JEKUGOT£4.274.2★
Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5
Deepton£6.374.4★
What buyers say about desk calendar 2023/24
What buyers praise and complain about, mined from review topics.What buyers love
“Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track”
“This is well made”
“Good size”
“easy write notes on”
“It looks great on my desk”
“This is a great little desk calendar at a good price”
“Easy”
“is quite sturdy”
“The paper is sturdy”
“The design is attractive”
What buyers complain about
“Got my my and inches confused”
“As a calendar I found the design lacking”
“There is NO mention of this on the ad”
“inconvenient for me”
“colours not as bright in person”
“colours not as bright in person”
“the translation used is not the classic Authorised/Revised version”
“My only small gripe is that its a bit bigger than I expected”
Top return reasons
Common questions
- Is desk calendar 2023/24 profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the desk calendar 2023/24 niche?
- 11 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in desk calendar 2023/24?
- Top complaints mined from reviews: Size-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for desk calendar 2023/24 peak?
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the desk calendar 2023/24 niche?
- Listings span £3.79–£10.82; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.