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Desk Calendar 2023/24

Fail

Prices span $3.79–$10.82, mostly outside the sweet spot, so Desk Calendar 2023/24 is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 47
Market size
£36K/yr119K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
62%top-5 click share · 11 brands · 22 sellers

Flapen Score

Desk Calendar 2023/24 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2023/24 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2023/24 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Calendar 2023/24 119K times last year and spent an estimated £36K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.2%
Market size, estimated
£36Ka year
Peak month
December8.0× the quietest month
Top search term
desk calendar93K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.18 that is £718 to £2K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£3.79–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£718–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #39 within Calendars, Planners & Personal Organisers. It carries 515 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
29.3%
Average rank
#39in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Desk Calendar 2023/24 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

13%

  • MOKANI36%
  • Artfan24%
  • Stiamvd11%
  • PaulStore7%
  • Clear Mind Concepts5%
  • Deepton5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Desk Calendar 2023/24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Desk Calendar 2023/24 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • desk calendar93K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desktop calendars & supplies5K/yr
  • 2024 desk calendar71/yr
  • table calendar 202423/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2023/24

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Document Organizing/Classification”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Got my my and inches confused”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Desk Calendar 2023/24 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data