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Desk Calendar 2023

Fail

Prices span $3.79–$10.82, mostly outside the sweet spot, so Desk Calendar 2023 is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£43K/yr144K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 23 sellers

Flapen Score

Desk Calendar 2023 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2023 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Calendar 2023 144K times last year and spent an estimated £43K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
4.2%
Market size, estimated
£43Ka year
Peak month
December7.2× the quietest month
Top search term
desk calendar93K searches a year

02 · Price

A sale here is worth £7.13.

Listings sell for £7.13 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.13 that is £713 to £2K a year per listing.

Average price
£7.13under the $15 to $100 sweet spot
Price range
£3.79–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£713–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #37 within Calendars, Planners & Personal Organisers. It carries 490 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
26.2%
Average rank
#37in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Desk Calendar 2023 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

23

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

15%

  • MOKANI35%
  • Artfan24%
  • Stiamvd11%
  • PaulStore7%
  • Deepton5%
  • Clear Mind Concepts4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Desk Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Desk Calendar 2023 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • desk calendar93K/yr
  • flip calendar8K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desk calendars14K/yr
  • desktop calendars & supplies5K/yr
  • desk calander3K/yr
  • small desk calendar 2023295/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2023

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Document Organizing/Classification”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Got my my and inches confused”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Desk Calendar 2023 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data