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Desk Calendar 2023

prices mostly outside the sweet spot ($3.79–$10.82) — Desk Calendar 2023 doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 11Growth 11Conversion 51Competition 40Returns 96Price range 0Avg price 20Brand share 41Review moat 75Quality gap 33
This niche Category average

Is Desk Calendar 2023 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Desk Calendar 2023 is a £43K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Desk Calendar 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 4.2% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr8K
Search volume / yr-27.4%144K
Conversion rate4.2%
Avg price£7.13

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 23
Top-5 product click share61%
Open market19%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews490

Top Desk Calendar 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

15%

  • MOKANI35%
  • Artfan24%
  • Stiamvd11%
  • PaulStore7%
  • Deepton5%
  • Clear Mind Concepts4%
  • Open — no brand owns it (6 brands, 15%)

Desk Calendar 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR4.2%Products21Brands12Top 5 Brands81%OOS Rate26.2%Rating4.5★Reviews490Avg BSR#37
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Top Desk Calendar 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • desk calendar93K/yr
  • flip calendar8K/yr
  • desktop calendar13K/yr
  • desk calender8K/yr
  • desk calendars14K/yr
  • desktop calendars & supplies5K/yr
  • desk calander3K/yr
  • small desk calendar 2023295/yr

What reviews say buyers love and hate about Desk Calendar 2023

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Document Organizing/Classification14%

Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track

Quality-Overall13%

Good quality calendar

Writing Experience11%

easy write notes on

Size-Overall10%

Good size

Office Usability9%

It looks great on my desk

What buyers complain about

52% of reviews
Size-Overall28%

Got my my and inches confused

Design-Overall5%

As a calendar I found the design lacking

Advertised Vs Actual Product5%

There is NO mention of this on the ad

Ease Of Use3%

inconvenient for me

Color3%

colours not as bright in person

Desk Calendar 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Advertised Vs Actual Product
6%
3Value For Money
5%
4Paper Quality
4%
5Mechanism Issues
2%

Common Desk Calendar 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Desk Calendar 2023 36/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Desk Calendar 2023 on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 7.2× the quietest.