Desk Calendar 2023
FailPrices span $3.79–$10.82, mostly outside the sweet spot, so Desk Calendar 2023 is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 4736
- Market size
- £43K/yr144K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 23 sellers
Flapen Score
Desk Calendar 2023 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Desk Calendar 2023 is stronger. Inside it, weaker.
Market
The Desk Calendar 2023 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Desk Calendar 2023 144K times last year and spent an estimated £43K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £43Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- desk calendar93K searches a year
02 · Price
A sale here is worth £7.13.
Listings sell for £7.13 on average, from £3.79 to £10.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.13 that is £713 to £2K a year per listing.
- Average price
- £7.13under the $15 to $100 sweet spot
- Price range
- £3.79–£10.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £713–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #37 within Calendars, Planners & Personal Organisers. It carries 490 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 26.2%
- Average rank
- #37in Calendars, Planners & Personal Organisers
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 490per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Desk Calendar 2023 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Desk Calendar 2026-2027 Monthly Desktop Calendar (Jul. 2026 - Dec. 2027)
- Price
- £6.64
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 5y ago
MOKANI Desk Calendar 2026-2027 Small Desktop Calendar (Jul.2026-Dec.2027)
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 5,534
- Age
- 6y ago
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
- Price
- £9.55
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 2y ago
Small Desk Calendar 2026-2027 Standing Flip Desktop Calendar from Now to June 2027 - Metal Ring Twin-Wire Binding Monthly Desktop Calendar for Home Office School (Green)
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 3y ago
PaulStore 2026 Month to View Desktop Planner Red and White Calendar for Home Office and School Use 29cm x 15cm
- Price
- £3.79
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 5y ago
Trending
90-day click momentum
Flip Calendar
- Price
- £6.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts
- Price
- £10.82
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 4y ago
Desk Calendar 2025-2026: Standing Flip Desktop from July 2025 to December 2026 18 Month Twin-wire Binding with To-do List - Ideal for Home Office Desk(Purple)
- Price
- £4.46
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 4y ago
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
- Price
- £6.80
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
- Price
- £4.27
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
Newest
by launch dateFlip Calendar
- Price
- £6.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office
- Price
- £4.27
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding
- Price
- £6.80
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid
- Price
- £9.55
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
15%
- MOKANI35%
- Artfan24%
- Stiamvd11%
- PaulStore7%
- Deepton5%
- Clear Mind Concepts4%
- Open — no brand owns it (6 brands, 15%)
Demand
Desk Calendar 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Desk Calendar 2023 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- desk calendar93K/yr
- flip calendar8K/yr
- desktop calendar13K/yr
- desk calender8K/yr
- desk calendars14K/yr
- desktop calendars & supplies5K/yr
- desk calander3K/yr
- small desk calendar 2023295/yr
Reviews and returns
What reviews say buyers love and hate about Desk Calendar 2023
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Got my my and inches confused
Big
Small
As a calendar I found the design lacking
There is NO mention of this on the ad
Something to note though which isn't clearly states in the description
inconvenient for me
colours not as bright in person
Love
Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track
Excellent desk calendar it has everything I need to use
Great organiser and planner
Good quality calendar
Good quality
Great product
easy write notes on
lots of space to write things down
Good space for writing notes under each date- however
Good size
not too big
The size is perfect for a desk
It looks great on my desk
Sits well on the desk
Great for the office
Return
0.8% Return rate 83% Fixable by listing
Got my my and inches confused
Big
Small
There is NO mention of this on the ad
Something to note though which isn't clearly states in the description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Desk Calendar 2023 questions
Answered from the same tracked data.