Is desk calendar 2023 profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (36/100).

How competitive is the desk calendar 2023 niche?

12 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in desk calendar 2023?

Top complaints mined from reviews: Size-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for desk calendar 2023 peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the desk calendar 2023 niche?

Listings span £3.79–£10.82; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.

desk calendar 2023

Skip it

Prices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great490.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 144K searches

Growth

Bad-27.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.79–£10.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, desk calendar 2023 is a £43K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

desk calendar 2023 market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £43K–£57K; units × avg price
Conversion rate: 4.2%
Avg BSR: #37
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 26.2%
Avg brand age: 28 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

15%

MOKANI35%
Artfan24%
Stiamvd11%
PaulStore7%
Deepton5%
Clear Mind Concepts4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top desk calendar 2023 search terms

desk calendar93K/yr -27.3%2.4% conv.
flip calendar8K/yr +16.3%1.4% conv.
desktop calendar13K/yr -31.3%2.2% conv.
desk calender8K/yr -31.2%3.4% conv.
desk calendars14K/yr -49.8%2.0% conv.
desktop calendars & supplies5K/yr -49.4%0.9% conv.
desk calander3K/yr -41.2%3.1% conv.
small desk calendar 2023295/yr +5.1%0.0% conv.

All search terms

Top desk calendar 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Desk Calendar 2026-2027 Monthly Desktop Calendar (Jul. 2026 - Dec. 2027)

MOKANI£6.644.7★1,055 rev

MOKANI Desk Calendar 2026-2027 Small Desktop Calendar (Jul.2026-Dec.2027)

MOKANI£6.314.6★5,534 rev

Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid

Artfan£9.554.7★181 rev

Small Desk Calendar 2026-2027 Standing Flip Desktop Calendar from Now to June 2027 - Metal Ring Twin-Wire Binding Monthly Desktop Calendar for Home Office School (Green)

Stiamvd£10.774.6★219 rev

PaulStore 2026 Month to View Desktop Planner Red and White Calendar for Home Office and School Use 29cm x 15cm

PaulStore£3.794.5★412 rev

Newest

by launch date

Flip Calendar

Trevixor£6.170 rev

3mo ago

JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office

JEKUGOT£4.2712 rev

7mo ago

ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding

ZEEYUAN£6.80125 rev

1y ago

Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5

Deepton£6.3746 rev

1y ago

Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid

Artfan£9.55181 rev

2y ago

What buyers say about desk calendar 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification14%

“Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track”

Quality-Overall13%

“Good quality calendar”

Writing Experience11%

“easy write notes on”

Size-Overall10%

“Good size”

Office Usability9%

“It looks great on my desk”

Value For Money8%

“This is a great little desk calendar at a good price”

Ease Of Use7%

“Easy”

Strength5%

“is quite sturdy”

Paper Quality4%

“The paper is sturdy”

Design-Overall3%

“The design is attractive”

What buyers complain about

Size-Overall28%

“Got my my and inches confused”

Design-Overall5%

“As a calendar I found the design lacking”

Advertised Vs Actual Product5%

“There is NO mention of this on the ad”

Ease Of Use3%

“inconvenient for me”

Color3%

“colours not as bright in person”

Display Colors3%

“colours not as bright in person”

Print Quality3%

“the translation used is not the classic Authorised/Revised version”

Grip1%

“My only small gripe is that its a bit bigger than I expected”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product6%

Value For Money5%

Paper Quality4%

Mechanism Issues2%

Product Condition2%

Defective Material/Parts2%

Compatibility-Overall2%

3D Effect1%

Strength1%

Common questions

Is desk calendar 2023 profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (36/100).
How competitive is the desk calendar 2023 niche?: 12 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in desk calendar 2023?: Top complaints mined from reviews: Size-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for desk calendar 2023 peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the desk calendar 2023 niche?: Listings span £3.79–£10.82; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.