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47

day dots

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 100Competition 37Returns 99Price range 37Avg price 24Brand share 60Review moat 93Quality gap 33

Conversion

Incredible20.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great142.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.05–£21.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.57

avg listing price — sweet spot $15–$100

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 22K searches

According to Flapen's Amazon United Kingdom niche tracking, day dots is a £39K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

day dots market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£34K–£43K
units × avg price
Conversion rate
20.2%
Avg BSR
#431
Page quality
0%
Prime
95%
Sponsored
90%
Out of stock
4.3%
Avg brand age
37 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

25%

  • We Can Source It Ltd18%
  • Johiux16%
  • DayMark Safety Systems14%
  • TANGZHIFEIYUE12%
  • JMOOT9%
  • Label Metrics6%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -5.6% search growth over the last 90 days.
500300Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Top day dots search terms

  • day dots food labels10K/yr
  • day dots9K/yr
  • day labels3K/yr
All search terms

Top day dots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£4K15%£6K20%£8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about day dots

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product33%

“Did the job”

Quality-Overall21%

“These stickers are great quality”

Adhesion/Stickiness13%

“Stick really well & good quality”

Ease Of Use11%

“easy to use”

Value For Money7%

“are a fair price”

Size-Overall5%

“fit for purpose”

Paper Quality4%

“Ideal to mark pages”

Color2%

“Colour coded so easy to tell at first glance what day it is once you have learned the colours of each day”

Writing Experience1%

“plenty of writing space for dates etc”

What buyers complain about

Adhesion/Stickiness21%

“the top of the containers have been sticky since”

Size-Overall19%

“The size of this label is not compatible with the holder that I got”

Strength13%

“flimsy plastic casing”

Value For Money8%

“Overpriced Rubbish”

Natural Resource Wastage7%

“I got sick of wasting food”

Quality-Overall7%

“Cheap and do the job not a large lable”

Residue4%

“they leave a sticky residue on everything they touch”

Ease Of Use4%

“Difficult to remove”

Cartridge/Ink Quality3%

“The red ink had tinted the entire roll”

Print Quality3%

“Poor printing”

Top return reasons

Size-Overall40%
Quality-Overall14%
Dispensing Mechanism10%
Advertised Vs Actual Product7%
Shape/Style7%
Value For Money7%
Compatibility-Overall7%
Functionality-Overall3%
Adhesion/Stickiness2%
Recycle/Reuse2%

Common questions

Is day dots profitable to sell on Amazon United Kingdom?
The niche generates £39K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).
How competitive is the day dots niche?
17 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in day dots?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Strength. The return rate is 0.2%.
When does demand for day dots peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the day dots niche?
Listings span £4.05–£21.36; the average listing price is £8.57 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.