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Day Dots

Fail

Shoppers spend only $39K a year here, so Day Dots is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£39K/yr22K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
63%top-5 click share · 17 brands · 20 sellers

Flapen Score

Day Dots against its category

The dotted line is the Stationery & Office Supplies average. Past it, Day Dots is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day Dots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Day Dots 22K times last year and spent an estimated £39K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
20.2%
Market size, estimated
£39Ka year
Peak month
September1.5× the quietest month
Top search term
day dots food labels10K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £4.05 to £21.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.57 that is £857 to £2K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£4.05–£21.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£857–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #431 within Office Supplies. It carries 143 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
4.3%
Average rank
#431in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Day Dots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

25%

  • We Can Source It Ltd18%
  • Johiux16%
  • DayMark Safety Systems14%
  • TANGZHIFEIYUE12%
  • JMOOT9%
  • Label Metrics6%

Demand

Day Dots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Day Dots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • day dots food labels10K/yr
  • day dots9K/yr
  • day labels3K/yr

Reviews and returns

What reviews say buyers love and hate about Day Dots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.07

the top of the containers have been sticky since

is less sticky

leaves a sticky patch where it was applied

Size-Overall19%+0.38

The size of this label is not compatible with the holder that I got

Small

Quite small stickers

Strength13%−0.11

flimsy plastic casing

Even the box is not that strong

Value For Money8%−0.02

Overpriced Rubbish

Natural Resource Wastage7%−0.03

I got sick of wasting food

Complete waste of money

Love

Advertised Vs Actual Product33%+3.55

Did the job

Exactly what i needed

As pictured

Quality-Overall21%+0.52

These stickers are great quality

No complaints

Good Quality

Adhesion/Stickiness13%−0.07

Stick really well & good quality

As described, sticks well

They stick well

Ease Of Use11%−0.04

easy to use

they're easy to remove too

its easy tell which they are as the others are easy to read

Value For Money7%−0.02

are a fair price

good value for money

Good value

Return

0.2% Return rate 54% Fixable by listing

Size-Overall40%█▅▂▂▄▅

The size of this label is not compatible with the holder that I got

Small

Quite small stickers

Quality-Overall14%▁▁██▁▁

Cheap and do the job not a large lable

Bad quality product

Dispensing Mechanism10%▁█▇▁▁█
Advertised Vs Actual Product7%▁█▁▁▆▁
Shape/Style7%▁▁█▁▁▁

FAQ

Common Day Dots questions

Answered from the same tracked data.