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Daughter Christmas Card

Fail

Prices span $2.17–$4.05, mostly outside the sweet spot, so Daughter Christmas Card is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£69K/yr274K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
74%top-5 click share · 6 brands · 13 sellers

Flapen Score

Daughter Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Daughter Christmas Card is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daughter Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daughter Christmas Card 274K times last year and spent an estimated £69K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
7.8%
Market size, estimated
£69Ka year
Peak month
December585.3× the quietest month
Top search term
daughter christmas card139K searches a year

02 · Price

A sale here is worth £3.23.

Listings sell for £3.23 on average, from £2.17 to £4.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.23 that is £808 to £2K a year per listing.

Average price
£3.23under the $15 to $100 sweet spot
Price range
£2.17–£4.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£808–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,933 within Cards & Card Stock. It carries 47 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#2,933in Cards & Card Stock
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Daughter Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Piccadilly Greetings35%
  • Me To You26%
  • Lets Go Crimbo18%
  • Second Ave Gift Company8%
  • IC&G, International Cards & Gifts7%
  • Absolutely Yours7%

Demand

Daughter Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 585.3×

Search terms

Top Daughter Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daughter christmas card139K/yr
  • christmas card daughter36K/yr
  • christmas cards daughter20K/yr
  • christmas cards for daughter16K/yr
  • daughter xmas card16K/yr
  • daughter christmas cards12K/yr
  • christmas card for daughter18K/yr
  • daughter christmas card luxury7K/yr
  • xmas cards daughter5K/yr
  • xmas card daughter6K/yr

Reviews and returns

What reviews say buyers love and hate about Daughter Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Paper Quality100%+4.90

Paper quality

FAQ

Common Daughter Christmas Card questions

Answered from the same tracked data.