Data Defender
FailPrices span $4.52–$12.05, mostly outside the sweet spot, so Data Defender is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £242K/yr247K searches / yr
- 90-day growth
- -39.3%search demand this quarter
- Competition
- 76%top-5 click share · 13 brands · 25 sellers
Flapen Score
Data Defender against its category
The dotted line is the Stationery & Office Supplies average. Past it, Data Defender is stronger. Inside it, weaker.
Market
The Data Defender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Data Defender 247K times last year and spent an estimated £242K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -39.3%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £242Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- address blocker stamp49K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £4.52 to £12.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.88 that is £12K to £16K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £4.52–£12.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Office Supplies. It carries 7,109 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Office Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,109per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Data Defender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindastas Address Blocker Wide Roller Stamp - Confidential Data Defender With 3-Pack Refills for Anti Theft and Privacy Safety (Blue Stamp + 3 Refills)
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 5,323
- Age
- 4y ago
Vantamo Address Blocker Stamp for Hiding Sensitive Information Wide Identity Theft Protection Roller Stamp with 6 Refills Confidential Ink Roller for Personal Data Theft Prevention Classy Gray
- Price
- £12.05
- Rating
- 4.6/5
- Reviews
- 42,783
- Age
- 7y ago
Address Blocker StampConfidential Roller Stamps 16mm Wide Identity Theft Protection Roller Stamp Set Data Defender Data Blocker Address Stamps Privacy Safety Road Stamp Rollers with 6 Refills
- Price
- £4.56
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 8mo ago
Xnourney Wide Data Defender Roller Stamp Identity Theft Protection Roller Stamp Confidential Address Blocker with 3 Refills Information Blocker for Privacy ID Address Security
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 1,605
- Age
- 3y ago
Wide Roller Stamp Identity Theft Stamp 1.5 Inch Perfect for Privacy Protection (Yellow Stamp + 3 Refills)
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 5,323
- Age
- 4y ago
Trending
90-day click momentum
Data Defender Roller Stamp for Privacy Protection - Compact Address Blocker with 3 Vacuum-Packed Ink Refills 0.3s Quick Dry Side-Inking Green-Gold Shell
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
Address Blocker StampConfidential Roller Stamps 16mm Wide Identity Theft Protection Roller Stamp Set Data Defender Data Blocker Address Stamps Privacy Safety Road Stamp Rollers with 6 Refills
- Price
- £4.56
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 8mo ago
Data Defender Roller Stamp Address Blocker with 3-Pack Refills Ink Identity Theft Protection Roller Stamp for Anti Theft and Privacy Safety Tiffany Blue
- Price
- £6.17
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 7mo ago
Xnourney Wide Data Defender Roller Stamp Identity Theft Protection Roller Stamp Confidential with 9 Refills Information Blocker Security for Privacy ID Address Security
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 1,605
- Age
- 2y ago
Vantamo Address Blocker Stamp for Hiding Sensitive Information Wide Identity Theft Protection Roller Stamp with 6 Refills Confidential Ink Roller for Personal Data Theft Prevention Classy Gray
- Price
- £12.05
- Rating
- 4.6/5
- Reviews
- 42,783
- Age
- 7y ago
Newest
by launch dateData Defender Roller Stamp for Privacy Protection - Compact Address Blocker with 3 Vacuum-Packed Ink Refills 0.3s Quick Dry Side-Inking Green-Gold Shell
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 3mo ago
Data Defender Roller Stamp Address Blocker with 3-Pack Refills Ink Identity Theft Protection Roller Stamp for Anti Theft and Privacy Safety Tiffany Blue
- Price
- £6.17
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 7mo ago
Address Blocker StampConfidential Roller Stamps 16mm Wide Identity Theft Protection Roller Stamp Set Data Defender Data Blocker Address Stamps Privacy Safety Road Stamp Rollers with 6 Refills
- Price
- £4.56
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 8mo ago
ASIRYVA 12Pcs Ink Refills for Address Blocker Stamp Ink Refill for Identity Theft Protection Roller Stamp (Black No Roller Stamp)
- Price
- £4.52
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago
Privacy ID Address Blocker Stamp Identity Theft Protection Roll Stamp Privacy Security Theft Roller Stamp Personal Data Security Data Defender Roller Stamp (Red S)
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 640
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
25
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
14%
- Lindastas39%
- Vantamo18%
- BaBahuanhuan11%
- Xnourney11%
- Tacitmeet4%
- PLUS3%
- Open — no brand owns it (7 brands, 14%)
Demand
Data Defender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Search terms
Top Data Defender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- address blocker stamp49K/yr
- confidential roller stamp34K/yr
- data defender roller stamp48K/yr
- identity theft protection roller stamp28K/yr
- address blocker12K/yr
- data defender23K/yr
- identity protection roller stamp9K/yr
- privacy roller stamp4K/yr
- confidential stamp5K/yr
- ink roller to cover personal details6K/yr
Reviews and returns
What reviews say buyers love and hate about Data Defender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
Does not work as suggested
Didn't work well for me
Wasnt sure what to expect as it was as cheap as chips
it works as it said it would not cheap for what it is
Waste of money
Not as good as previous ones I have used
Poor quality
Rubbish
no instructions on how to refill
Not advised that this is not refillable
I did not receive the refills as advertised
Not easy to use
impossible to read
I find it a bit difficult taking the lid off
Love
Very handy
Easy and quick to use
Really good handy bit of kit
Just what I wanted
As advertised
Exactly as advertised
Quality product easy to use
Great product, does exactly as it says
Excellent product
Good value for money
Good price
Well worth it
Excellent for security
Data protection
Excellent privacy solution
Return
0.4% Return rate 5% Fixable by listing
Doesn't work
Does not work as suggested
Didn't work well for me
Not as good as previous ones I have used
Poor quality
Rubbish
Some also said it didn't last long
lasted less than 15 minutes
Worked fine for a couple of years but has now topped working and just blots.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Data Defender questions
Answered from the same tracked data.