Data Defender

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

12.4%

Market size, estimated

£242Ka year

Peak month

November2.1× the quietest month

Top search term

address blocker stamp49K searches a year

Listings sell for £7.88 on average, from £4.52 to £12.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.88 that is £12K to £16K a year per listing.

Average price

£7.88under the $15 to $100 sweet spot

Price range

£4.52–£12.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£16K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Office Supplies. It carries 7,109 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Office Supplies

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,109per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months