Daddy Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.04–$12.42, mostly outside the sweet spot, so Daddy Birthday Cards is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £85K/yr187K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 26%top-5 click share · 35 brands · 48 sellers
Flapen Score
Daddy Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Daddy Birthday Cards is stronger. Inside it, weaker.
Market
The Daddy Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daddy Birthday Cards 187K times last year and spent an estimated £85K. The top 5 brands take 34% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £85Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- daddy birthday card88K searches a year
02 · Price
A sale here is worth £4.12.
Listings sell for £4.12 on average, from £2.04 to £12.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.12 that is £1K to £2K a year per listing.
- Average price
- £4.12under the $15 to $100 sweet spot
- Price range
- £2.04–£12.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,594 within Cards & Card Stock. It carries 271 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #2,594in Cards & Card Stock
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 271per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 5 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Daddy Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLUEY DAD BIRTHDAY CARD
- Price
- £2.04
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago
Fathers Day Card For Dad - Daddy Thanks For Wiping My Bum - Funny Birthday Cards For Men Papa Father Husband Pops Grandad from Son or Daughter - Comes With Fun Stickers
- Price
- £3.37
- Rating
- 4.9/5
- Reviews
- 109
- Age
- 3y ago
UK Greetings | Disney The Lion King Birthday Card for Daddy | With Envelope
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
Birthday Card for Daddy From your Little Monsters Birthday card from 3 Children to Father #1650
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 2y ago
Boofle | Birthday Card for Daddy | Cute Design | With Envelope
- Price
- £3.11
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 1y ago
Trending
90-day click momentum
Birthday Cards For Daddy Have A Roar-Some Birthday DaddySaurus Birthday Card From 2 Sons Both Of Us Happy Birthday Father Daddy Pops Bday Greeting 150mm x 150mm (Daddy and 2 Sons)
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Himllauen Infant Boy Girl Birthday Romper Baby Boy Girl Summer Birthday Jumpsuit Short Sleeve Happy Birthday To Daddy/Mommy Print One Piece Clothes (Apricot Daddy 3-6 Months)
- Price
- £7.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funny Dad Birthday Card Gaming Level Up F164
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Me To You Bear Daddy Birthday Tatty Teddy Luxury Card 6 x 9 Inches - Official Collection
- Price
- £2.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Hierein Dad Birthday Card from Daughter Son Blank Inside Gifts Cards
- Price
- £3.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch date
Hierein Daddy Birthday Card Fill In Activity Birthday Card for Dad
- Price
- £3.20
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 4mo ago
Hierein Dad Birthday Card from Daughter Son Blank Inside Gifts Cards
- Price
- £3.03
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago
Himllauen Infant Boy Girl Birthday Romper Baby Boy Girl Summer Birthday Jumpsuit Short Sleeve Happy Birthday To Daddy/Mommy Print One Piece Clothes (Apricot Daddy 3-6 Months)
- Price
- £7.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funny Dad Birthday Card Gaming Level Up F164
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Me To You Bear Daddy Birthday Tatty Teddy Luxury Card 6 x 9 Inches - Official Collection
- Price
- £2.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
48
Top-5 brand share
34%
Top 20: 88%
Top-5 click share
26%
Top 20: 70%
Open market
61%
- Danilo Promotions LTD8%
- Central 237%
- Oscar Finks7%
- Hierein6%
- UK Greetings6%
- Boofle5%
Demand
Daddy Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Daddy Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daddy birthday card88K/yr
- happy birthday daddy44K/yr
- happy birthday daddy card17K/yr
- daddy birthday13K/yr
- birthday card daddy9K/yr
- daddy birthday card from daughter5K/yr
- daddy card5K/yr
- birthday card for daddy5K/yr
Reviews and returns
What reviews say buyers love and hate about Daddy Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a tad on the pricey side
Waste of money
overpriced
a bit bigger than the usual cards you get
Smaller than I thought it would be
overall ok I mean chocolates were small
Printed the wrong way
It's printed on back to front
it didn't stick down is when I noticed it was missing the glue
The protective film is so hard to get off
however if I was to put something inside the envelope it would've been annoying as we don't have glue just lying around
Younger children may find it difficult to write neatly in the space provided on the front, so I would say its more suitable for children aged 7 and over
Love
Nice quality card
Excellent quality
Cute good quality card
The price is also fair
Good value for money
Good price
Fits great
Good size, not too small, and it looks great when displayed
The size is perfect—not too big
a fun interactive card
playful feel
A really fun card
The design is simple
Great eye catching design
It is nicely designed
Return
0.1% Return rate 42% Fixable by listing
a bit bigger than the usual cards you get
Smaller than I thought it would be
overall ok I mean chocolates were small
it didn't stick down is when I noticed it was missing the glue
The protective film is so hard to get off
however if I was to put something inside the envelope it would've been annoying as we don't have glue just lying around
a tad on the pricey side
Waste of money
overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daddy Birthday Cards questions
Answered from the same tracked data.