Daddy Birthday Cards

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

11.1%

Market size, estimated

£85Ka year

Peak month

January1.5× the quietest month

Top search term

daddy birthday card88K searches a year

Listings sell for £4.12 on average, from £2.04 to £12.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.12 that is £1K to £2K a year per listing.

Average price

£4.12under the $15 to $100 sweet spot

Price range

£2.04–£12.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,594 within Cards & Card Stock. It carries 271 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#2,594in Cards & Card Stock

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

271per listing

Listings tracked

61

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months