dad i want to hear your story
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible84.6avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+118.6%90-day search growth — must beat 0% to launch
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.26–£8.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dad i want to hear your story is a £24K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dad i want to hear your story market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.2%
- Avg brand age
- 11 months
- Avg seller age
- 269 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- DXZZM78%
- Audasi9%
- Charfia9%
- 71Nmly4%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +118.6% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 19.3×
Top dad i want to hear your story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DXZZM Dad I Want to Hear Your Story: Journal Book A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday
DXZZM£8.254.4★113 rev
Audasi Dad I Want To Hear Your Story A Fathers Guided Journal To Share His Life & His Love Dad Journal Leather Wrapped Hardback with Ribbon Bookmark Meaningful Memory Journals for Fathers Day Gift
Audasi£5.264.6★55 rev
Charfia Dad I Want to Hear Your Story Book I Want to Hear Your Story Dad: Fathers Guided Journal to Share His Life & His Love Tell Me Your Story Dad Journal Dads Life Story Book
Charfia£8.924.6★77 rev
Dad I Want to Hear Your Story: Dad Journal A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday (Black)
DXZZM£8.224.3★132 rev
71Nmly Dad I Want to Hear Your Story Journal Gift for Dad Tell Me Your Story Dad Birthday Gift from Daughter Son Fathers Day Memory Book
71Nmly£5.644.2★46 rev
Newest
by launch dateAudasi Dad I Want To Hear Your Story A Fathers Guided Journal To Share His Life & His Love Dad Journal Leather Wrapped Hardback with Ribbon Bookmark Meaningful Memory Journals for Fathers Day Gift
Audasi£5.2655 rev
Dad I Want to Hear Your Story: Dad Journal A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday (Black)
DXZZM£8.22132 rev
DXZZM Dad I Want to Hear Your Story: Journal Book A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday
DXZZM£8.25113 rev
71Nmly Dad I Want to Hear Your Story Journal Gift for Dad Tell Me Your Story Dad Birthday Gift from Daughter Son Fathers Day Memory Book
71Nmly£5.6446 rev
Charfia Dad I Want to Hear Your Story Book I Want to Hear Your Story Dad: Fathers Guided Journal to Share His Life & His Love Tell Me Your Story Dad Journal Dads Life Story Book
Charfia£8.9277 rev
Trending
90-day click momentumAudasi Dad I Want To Hear Your Story A Fathers Guided Journal To Share His Life & His Love Dad Journal Leather Wrapped Hardback with Ribbon Bookmark Meaningful Memory Journals for Fathers Day Gift
Audasi£5.264.6★
DXZZM Dad I Want to Hear Your Story: Journal Book A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday
DXZZM£8.254.4★
Charfia Dad I Want to Hear Your Story Book I Want to Hear Your Story Dad: Fathers Guided Journal to Share His Life & His Love Tell Me Your Story Dad Journal Dads Life Story Book
Charfia£8.924.6★
Dad I Want to Hear Your Story: Dad Journal A Fathers Guided Journal To Share His Life & His Love Black Gold Foil Lettering Leather Wrapped Hardback Portable Journal For Dad Birthday (Black)
DXZZM£8.224.3★
71Nmly Dad I Want to Hear Your Story Journal Gift for Dad Tell Me Your Story Dad Birthday Gift from Daughter Son Fathers Day Memory Book
71Nmly£5.644.2★
What buyers say about dad i want to hear your story
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality and perfect keep sake”
What buyers complain about
“There is loads, and I mean absolutely LOADS of grammatical errors in this book and repeating words etc”
“So disappointed as Im now a gift down for my dads birthday”
“Absolutely riddled with typos & incorrect grammar”
Top return reasons
Common questions
- Is dad i want to hear your story profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 5 tracked products. 90-day search growth is +118.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the dad i want to hear your story niche?
- 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dad i want to hear your story?
- Top complaints mined from reviews: Print Quality, Gifting Purpose, Writing Experience. The return rate is 0.5%.
- When does demand for dad i want to hear your story peak?
- Demand peaks in Jun–Dec; the busiest month runs 19.3× the quietest.
- What does it cost to enter the dad i want to hear your story niche?
- Listings span £5.26–£8.92; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.