Skip to content

Dad I Want to Hear Your Story

Fail

The top 5 products take 100% of clicks, so Dad I Want to Hear Your Story is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£24K/yr30K searches / yr
90-day growth
+118.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Dad I Want to Hear Your Story against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dad I Want to Hear Your Story is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad I Want to Hear Your Story market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad I Want to Hear Your Story 30K times last year and spent an estimated £24K. All 4 brands take every click. Demand peaks in Jun–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +118.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+118.6%
Conversion, latest week
10.9%
Market size, estimated
£24Ka year
Peak month
June19.3× the quietest month
Top search term
dad i want to hear your story28K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £5.26 to £8.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £7.26 that is £2K to £4K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£5.26–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #239 within Notebooks, Writing Pads & Diaries. It carries 85 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#239in Notebooks, Writing Pads & Diaries
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Dad I Want to Hear Your Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • DXZZM78%
  • Audasi9%
  • Charfia9%
  • 71Nmly4%

Demand

Dad I Want to Hear Your Story search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 19.3×

Reviews and returns

What reviews say buyers love and hate about Dad I Want to Hear Your Story

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality50%−0.07

There is loads, and I mean absolutely LOADS of grammatical errors in this book and repeating words etc

Full of spelling mistakes

Gifting Purpose33%−0.34

So disappointed as Im now a gift down for my dads birthday

Real shame as I was hoping this would be a really special gift

Writing Experience17%−0.15

Absolutely riddled with typos & incorrect grammar

Love

Quality-Overall100%+4.90

Lovely quality and perfect keep sake

Return

0.5% Return rate 20% Fixable by listing

Gifting Purpose40%▁▁█▁▁▁

So disappointed as Im now a gift down for my dads birthday

Real shame as I was hoping this would be a really special gift

Color20%▁▁▁▁█▁
Quality-Overall20%
Paper Quality20%▁▁▁▁▁█

FAQ

Common Dad I Want to Hear Your Story questions

Answered from the same tracked data.