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Dad Christmas Card

Fail

The top 5 products take 100% of clicks, so Dad Christmas Card is a Fail.

Flapen Score
22
22 / 100
Ranks 821 of 835 Stationery & Office Supplies niches · −25 vs the category median of 47
Market size
£19K/yr146K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 11 sellers

Flapen Score

Dad Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Dad Christmas Card is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad Christmas Card 146K times last year and spent an estimated £19K. All 4 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
4.5%
Market size, estimated
£19Ka year
Top search term
dad christmas card88K searches a year

02 · Price

A sale here is worth £2.82.

Listings sell for £2.82 on average, from £2.25 to £3.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £2.82 that is £282 to £705 a year per listing.

Average price
£2.82under the $15 to $100 sweet spot
Price range
£2.25–£3.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£282–£705
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #8,177 within Cards & Card Stock. It carries 5 reviews at 4.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
22.8%
Average rank
#8,177in Cards & Card Stock
Average rating
4.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
5per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dad Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Old English Company30%
  • Piccadilly Greetings28%
  • Me To You23%
  • Hallmark19%
  • Open — no brand owns it (0%)

Demand

Dad Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 883.5× · 8 of 12 months tracked

Search terms

Top Dad Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dad christmas card88K/yr
  • christmas card dad25K/yr
  • dad xmas card8K/yr
  • christmas cards dad8K/yr
  • christmas cards for dad5K/yr
  • christmas card for dad12K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Design-Overall33%

The design is pretty nice

The card is good quality a simple bauble design on the front with a nice messege

Quality-Overall17%

In summary a nice good quality card

I was very happy with the overall quality of the card

Paper Quality17%

the quality of the paper used for the card and envelope is on par with general high street cards at this price point

Writing Experience17%

it leaves plenty of space to write your own personal messege inside

Size-Overall17%

the card fits into it perfectly

FAQ

Common Dad Christmas Card questions

Answered from the same tracked data.