Cute Stationary
FailShoppers spend only $23K a year here, so Cute Stationary is a Fail.
- Flapen Score
- 46 / 100Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 4746
- Market size
- £23K/yr249K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 44%top-5 click share · 31 brands · 70 sellers
Flapen Score
Cute Stationary against its category
The dotted line is the Stationery & Office Supplies average. Past it, Cute Stationary is stronger. Inside it, weaker.
Market
The Cute Stationary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cute Stationary 249K times last year and spent an estimated £23K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £23Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- cute pens129K searches a year
02 · Price
A sale here is worth £6.24.
Listings sell for £6.24 on average, from £1.85 to £20.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.24 that is £0 to £624 a year per listing.
- Average price
- £6.24under the $15 to $100 sweet spot
- Price range
- £1.85–£20.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£624
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #333 within Pens, Pencils & Writing Supplies. It carries 1,157 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #333in Pens, Pencils & Writing Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Cute Stationary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KWJEIULSOQ 8PCS Erasable Pens - 0.5mm Cute Pens Cute Animal Rub Out Pens
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
ZTUOK Gel Pens for Girls Women 5 Pcs 0.5mm Quick Dry Black Ink Fine Point Smooth Writing Pens Cute Heart Pattern Retractable Pens for Journaling Note Taking Home School Office Supplies (Morandi)
- Price
- £5.79
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 1y ago
Four Candies Cute Pink Pens Black Gel Ink Rose - 12ct Stationery Set
- Price
- £8.01
- Rating
- 4.6/5
- Reviews
- 6,951
- Age
- 4y ago
Zebra Pen Z-GRIP Smooth Ballpoint Pens Black Ink 5pk - Pastel Barrel 1mm Medium Point Retractable Ink Pens with Clip - Smooth Writing Pens with Low Viscosity Ink Comfort Grip - 5 Pens Multipack
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago
Rocita 4Pcs 0.35mm Cute Cartoon Animal Erasable Blue Ink Gel Pen Student Stationery Office Gift
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 1,942
- Age
- 7y ago
Trending
90-day click momentum
Ddaowanx Cat Gel Pens 6 Assorted Colors 0.7mm Cute Colored Pens Fine Point Smooth Writing Kawaii Office School Supplies Cat Gifts for Women
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
ZenithAura 10-Piece Set Pastel Gel Ink Pens Sweet Notes 0.5 Mm Fine Point Retractable 10-Piece Black Ink Ballpoint Pens for Writing Journaling School Office Pink
- Price
- £6.47
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 8mo ago
Zebra Pen Z-GRIP Smooth Ballpoint Pens Black Ink 5pk - Pastel Barrel 1mm Medium Point Retractable Ink Pens with Clip - Smooth Writing Pens with Low Viscosity Ink Comfort Grip - 5 Pens Multipack
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 587
- Age
- 2y ago
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
6PCS Cute Retractable Gel Ink Pens Cartoon Kawaii Gel Pens DIY Fun Bead Stationary 0.5mm Black Ink Smooth Writing Student Supplies Gift for Girls & Boys
- Price
- £5.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Newest
by launch dateDdaowanx Cat Gel Pens 6 Assorted Colors 0.7mm Cute Colored Pens Fine Point Smooth Writing Kawaii Office School Supplies Cat Gifts for Women
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
ZenithAura 10-Piece Set Pastel Gel Ink Pens Sweet Notes 0.5 Mm Fine Point Retractable 10-Piece Black Ink Ballpoint Pens for Writing Journaling School Office Pink
- Price
- £6.47
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 8mo ago
6PCS Cute Retractable Gel Ink Pens Cartoon Kawaii Gel Pens DIY Fun Bead Stationary 0.5mm Black Ink Smooth Writing Student Supplies Gift for Girls & Boys
- Price
- £5.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Cosyhav Cute Pens Set 4pcs Cute Bird Gradient Twist Action Gel Pens Smooth Black Gel Pens with Rotating Mechanism Adorable Little Bird Design for School Office and Gifts
- Price
- £2.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Four Candies Aesthetic Stationery Set with Pencil Case Pink Back to School
- Price
- £13.12
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
70
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
44%
Top 20: 85%
Open market
48%
- KWJEIULSOQ18%
- Four Candies9%
- ZTUOK7%
- Zebra Pen7%
- Rocita6%
- TACYKIBD5%
Demand
Cute Stationary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Cute Stationary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cute pens129K/yr
- kawaii stationery49K/yr
- cute pen21K/yr
- cute stationery for girls17K/yr
- pens cute14K/yr
- cute pens for girls9K/yr
- kawaii stationery set5K/yr
- kenji stationery4K/yr
Reviews and returns
What reviews say buyers love and hate about Cute Stationary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ran out within a week
Every single pen ran out within a couple of uses
Easily fall apart or break in pocket or bag
came leaked in the packet
They leak
Leaking after less than a week
they dried up
Disappearing ink
Ink dried up within a week of using
Clumping ink and smudging
begun leaking their ink profusely
Ink is blobby
a complete waste of money
Not worth the money
Although it is slightly overpriced it feels expensive
Love
smooth writing pens
Writes very well and I love it
Smooth Writing
well made
Amazing quality
Great quality pens
Great pens easy to handle
Great pens
Great set of pens
Excellent value
Good value
Great value
beautiful colours
bright colours
Fun colours
Return
0.2% Return rate 23% Fixable by listing
Poor quality and arrived broken
not good enough
Low quality
Literally didnt work
Half the pack didnt work
a complete waste of money
Not worth the money
Although it is slightly overpriced it feels expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cute Stationary questions
Answered from the same tracked data.