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Cue Cards

Fail

Prices span $1.74–$12.79, mostly outside the sweet spot, so Cue Cards is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£118K/yr245K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 36 sellers

Flapen Score

Cue Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cue Cards is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cue Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cue Cards 245K times last year and spent an estimated £118K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
9.3%
Market size, estimated
£118Ka year
Peak month
October6.7× the quietest month
Top search term
revision cards224K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £1.74 to £12.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.20 that is £8K to £10K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£1.74–£12.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #21 within Cards & Card Stock. It carries 1,609 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#21in Cards & Card Stock
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
26

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cue Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

36

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 95%

Open market

16%

  • ojussa34%
  • Silvine14%
  • Amazon Basics14%
  • MIUTME13%
  • OWLKELA5%
  • Thboxes3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Cue Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Cue Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • revision cards224K/yr
  • revision cards coloured10K/yr
  • coloured flash cards7K/yr
  • revision card3K/yr
  • cue cards revision2K/yr

Reviews and returns

What reviews say buyers love and hate about Cue Cards

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
0.3%of orders come back
“It's thicker than a thick paper”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cue Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data