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Cue Cards

Fail

Prices span $1.74–$12.79, mostly outside the sweet spot, so Cue Cards is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£118K/yr245K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
61%top-5 click share · 14 brands · 36 sellers

Flapen Score

Cue Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cue Cards is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cue Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cue Cards 245K times last year and spent an estimated £118K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
9.3%
Market size, estimated
£118Ka year
Peak month
October6.7× the quietest month
Top search term
revision cards224K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £1.74 to £12.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.20 that is £8K to £10K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£1.74–£12.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #21 within Cards & Card Stock. It carries 1,609 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#21in Cards & Card Stock
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,609per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cue Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

16%

  • ojussa34%
  • Silvine14%
  • Amazon Basics14%
  • MIUTME13%
  • OWLKELA5%
  • Thboxes3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Cue Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Cue Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revision cards224K/yr
  • revision cards coloured10K/yr
  • coloured flash cards7K/yr
  • revision card3K/yr
  • cue cards revision2K/yr

Reviews and returns

What reviews say buyers love and hate about Cue Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.12

It's thicker than a thick paper

not thick

a bit thicker than a piece of paper

Paper Quality20%−0.14

a better paper quality may have been more preferred

Very flimsy paper

My only negative would be that the paper could be a bit thicker

Quality-Overall9%+1.12

Quality too thin

Cheap price, cheap product

Poor quality

Strength5%−0.02

Flimsy

they might feel a bit flimsy

Not very sturdy

Size-Overall4%+0.98

sadly not fit for intended purpose as I trusted these measurements

I thought they were quite big

Quite small

Love

Quality-Overall22%+1.12

The cards itself are decent

Good quality card

Good quality

Value For Money12%+1.12

Great value for money

Fair price

Good value for money

Advertised Vs Actual Product10%+0.55

As described

Exactly what I wanted

Does the job

Size-Overall10%+0.98

Good size pack

Good size

Good size as described

Color8%+0.29

the colours are so pretty

the colors are vibrant

Colorful

Return

0.3% Return rate 80% Fixable by listing

Size-Overall75%██▇▇▇▇

sadly not fit for intended purpose as I trusted these measurements

I thought they were quite big

Quite small

Paper Quality5%▂▃▅▆▇█

a better paper quality may have been more preferred

Very flimsy paper

My only negative would be that the paper could be a bit thicker

Thin4%▅▄▅▄▇█
Double-Sided Printing3%▃▆█▆▆▃
Quality-Overall3%▃▃▆▅▆█

Quality too thin

Cheap price, cheap product

Poor quality

FAQ

Common Cue Cards questions

Answered from the same tracked data.