Crystal Pen
FailThe top 5 brands take 97% of clicks, so Crystal Pen is a Fail.
- Flapen Score
- 44 / 100Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 4744
- Market size
- £51K/yr94K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 31 sellers
Flapen Score
Crystal Pen against its category
The dotted line is the Stationery & Office Supplies average. Past it, Crystal Pen is stronger. Inside it, weaker.
Market
The Crystal Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crystal Pen 94K times last year and spent an estimated £51K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £51Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- swarovski pen54K searches a year
02 · Price
A sale here is worth £20.27.
Listings sell for £20.27 on average, from £4.70 to £40.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £20.27 that is £2K to £5K a year per listing.
- Average price
- £20.27inside the $15 to $100 sweet spot
- Price range
- £4.70–£40.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #516 within Pens, Pencils & Writing Supplies. It carries 827 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #516in Pens, Pencils & Writing Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 827per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Crystal Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swarovski Shimmer Ballpoint Pen Black Ink with Pink Crystal Rocks and Rose Gold Tone Plating from the Crystal Shimmer Collection
- Price
- £18.61
- Rating
- 4.8/5
- Reviews
- 675
- Age
- 5y ago
Swarovski Crystalline Ballpoint Pen Black Ink in White Coloured Casing Crystal Design from the Crystalline Collection
- Price
- £22.95
- Rating
- 4.7/5
- Reviews
- 2,268
- Age
- 9y ago
Swarovski Crystalline Silk ballpoint pen Pink Pink lacquered Rose gold-tone plated
- Price
- £25.25
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Swarovski Crystalline Lustre Ballpoint Pen Pink Lacquer Finish with Gold-Tone Accents and Clear Crystals Part of the Crystalline Lustre Collection
- Price
- £23.73
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 2y ago
UK Seller ! Crystal Ballpoint Pen Made with 140 Sparkling Crystal Elements. Pouch Pen and Refill Included. (Rose Gold)
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 450
- Age
- 10y ago
Trending
90-day click momentum
BAGUBDR 2pcs Crystal Pen Retractable Push Pens for Professional Milestones and Motivational Writing Crystal Pens with Cards for Graduation Gifts and Office Use
- Price
- £7.62
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Zidoley Crystal Pen Retirement Gifts for Women Leaving Gifts for Colleagues Teacher New Job Farewell Gift for Coworkers Best Friend New Beginnings Graduation Presents
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago
Swarovski Crystalline Ballpoint Pen Teddy Pink Pink Lacquered Rose Gold-Tone Plated
- Price
- £40.36
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 5mo ago
Swarovski Matrix Tennis Ballpoint Pen Blue Chrome Plated
- Price
- £23.13
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Swarovski Crystal Shimmer Glide ballpoint pen Blue Blue lacquered Chrome plated
- Price
- £24.51
- Rating
- 4.8/5
- Reviews
- 675
- Age
- 1y ago
Newest
by launch dateBAGUBDR 2pcs Crystal Pen Retractable Push Pens for Professional Milestones and Motivational Writing Crystal Pens with Cards for Graduation Gifts and Office Use
- Price
- £7.62
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago
Zidoley Crystal Pen Retirement Gifts for Women Leaving Gifts for Colleagues Teacher New Job Farewell Gift for Coworkers Best Friend New Beginnings Graduation Presents
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago
Swarovski Matrix Tennis Ballpoint Pen Blue Chrome Plated
- Price
- £23.13
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Swarovski Crystalline Ballpoint Pen Teddy Pink Pink Lacquered Rose Gold-Tone Plated
- Price
- £40.36
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 5mo ago
Swarovski Crystalline Ballpoint Pen Heart Pink Pink Lacquered Rose Gold-Tone Plated
- Price
- £40.63
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Swarovski87%
- NEO+4%
- BAGUBDR2%
- Hukneqn2%
- Zidoley2%
- MengRan1%
- Open — no brand owns it (1 brand, 1%)
Demand
Crystal Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Crystal Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swarovski pen54K/yr
- crystal pen13K/yr
- diamond pen9K/yr
- crystal pens5K/yr
- swarovski pens5K/yr
- swarovski pens for women5K/yr
- diamond pens3K/yr
Reviews and returns
What reviews say buyers love and hate about Crystal Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nice pen, low quality case
overall looks expensive
Love
The pen itself is good quality and works well
Great product
Quality
Great for a present
A gift
The gold end is twisted to reveal the nib which gives black print that writes smoothly with no inky blobs
a good price
a beautiful design
Return
1.0% Return rate 44% Fixable by listing
Nice pen, low quality case
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crystal Pen questions
Answered from the same tracked data.