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Cross Pen Refill

Fail

The top 5 brands take 100% of clicks, so Cross Pen Refill is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£61K/yr52K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
80%top-5 click share · 5 brands · 29 sellers

Flapen Score

Cross Pen Refill against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cross Pen Refill is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Pen Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Pen Refill 52K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
19.9%
Market size, estimated
£61Ka year
Peak month
December1.8× the quietest month
Top search term
cross pen refill20K searches a year

02 · Price

A sale here is worth £5.85.

Listings sell for £5.85 on average, from £4.20 to £9.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.85 that is £3K to £4K a year per listing.

Average price
£5.85under the $15 to $100 sweet spot
Price range
£4.20–£9.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #69 within Pens, Pencils & Writing Supplies. It carries 5,733 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#69in Pens, Pencils & Writing Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,733per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cross Pen Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • CROSS83%
  • Charmngifts8%
  • Cross4%
  • Qneneam3%
  • MengRan2%

Demand

Cross Pen Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cross Pen Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross pen refill20K/yr
  • cross ballpoint pen refill6K/yr
  • cross pen refills6K/yr
  • cross rollerball refill5K/yr
  • cross refills for ballpoint pens4K/yr
  • cross gel rolling ball refill 0.7mm black 85232K/yr
  • cross refill3K/yr
  • cross 8523 refill black 0.7mm2K/yr
  • cross gel rolling ball refill1K/yr
  • cross pen refill 85231K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Pen Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.06

Don't last

only last a few hours

others ran out much too soon

Quality-Overall10%+1.00

Not as fine as described

Mixed quality

Poor quality

Drying Time9%−0.05

Dried up already

These refills appear to be dried out

Ink Leakage9%−0.05

ink flow is bad: ink comes out faint

Ink problems

Ink Refill9%+0.01

The ink didn't flew properly and the ball felt coarse and caught

the ink in both refills doesn't flow very well

Love

Size-Overall17%+0.86

Fits perfectly

As described, fits ok

These cartridges fit perfectly

Value For Money16%+1.41

Good value

Worth the money

Great value

Quality-Overall16%+1.00

Great quality and speedy delivery

Good quality

However, superior quality and last much longer

Ink Refill12%+0.01

nice writer, well described refills

Perfect for to replace the ink in a special pen

Great refills fits my pen perfectly

Writing Experience8%+0.47

nice easy flow to write with

writes really well

Beautiful smooth write

Return

0.5% Return rate 48% Fixable by listing

Size-Overall44%▁▇▇▇█▇
Ink Refill28%█▅▅▅▄▄

The ink didn't flew properly and the ball felt coarse and caught

the ink in both refills doesn't flow very well

Compatibility-Overall9%█▂▆▄▅▄

Don't work in my gold cross slimline pen

Functionality-Overall6%▁█▂▅▃▂

That they don't work

Advertised Vs Actual Product3%▁▄▁▁▅█

FAQ

Common Cross Pen Refill questions

Answered from the same tracked data.