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criss cross puzzle books for adults

Skip it

Prices mostly outside the sweet spot ($3.97–$14.20) — this niche doesn't clear our bar today.

Market size 15Growth 34Conversion 93Competition 19Returns 99Price range 0Avg price 21Brand share 28Review moat 89Quality gap 35

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great214.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.42

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£61K

£61K/yr · 72K searches

Price range

Bad£3.97–£14.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, criss cross puzzle books for adults is a £61K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

criss cross puzzle books for adults market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
£45K–£59K
units × avg price
Conversion rate
11.5%
Avg BSR
#582
Page quality
0%
Prime
100%
Sponsored
58%
Out of stock
0.0%
Avg brand age
29 months
Avg seller age
231 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Martello Uk25%
  • WF Graham24%
  • My Pet Elephant22%
  • Sixstore10%
  • W.F. Graham7%
  • ihoot5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 30 weeks — +7.4% search growth over the last 90 days.
1K750Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top criss cross puzzle books for adults search terms

  • criss cross puzzle books for adults27K/yr
  • kriss kross puzzle books for adults20K/yr
  • criss cross puzzle book10K/yr
  • kriss kross puzzle books7K/yr
  • criss cross8K/yr
All search terms

Top criss cross puzzle books for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£12K30%£18K40%£25K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about criss cross puzzle books for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Great value”

Quality-Overall19%

“Good quality books”

Fun/Entertainment Experience19%

“Great fun and loads of puzzles”

Size-Overall8%

“Keeps your mind busy and a handy size, very pleased”

Advertised Vs Actual Product6%

“They are exactly as described”

Ease Of Use5%

“Nice quick and easy”

Design-Overall5%

“Pens aside the books design is amazing”

What buyers complain about

Print Quality50%

“Bought for my elderly mum and she really struggled with the type of print and size font”

Advertised Vs Actual Product25%

“a little misleading”

Top return reasons

Size-Overall57%
Advertised Vs Actual Product43%

Common questions

Is criss cross puzzle books for adults profitable to sell on Amazon United Kingdom?
The niche generates £61K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (41/100).
How competitive is the criss cross puzzle books for adults niche?
8 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in criss cross puzzle books for adults?
Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product. The return rate is 0.1%.
What does it cost to enter the criss cross puzzle books for adults niche?
Listings span £3.97–£14.20; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.