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Cream Paper

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $48K a year here, so Cream Paper is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 47
Market size
£48K/yr26K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
41%top-5 click share · 19 brands · 39 sellers

Flapen Score

Cream Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cream Paper is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Paper 26K times last year and spent an estimated £48K. The top 5 brands take 69% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
11.9%
Market size, estimated
£48Ka year
Peak month
November1.3× the quietest month
Top search term
cream paper8K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £3.54 to £48.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£3.54–£48.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #105 within Paper. It carries 439 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
56%
Out of stock, average day
0.8%
Average rank
#105in Paper
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cream Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

39

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

25%

  • Conqueror24%
  • Blake17%
  • Prestige Paper11%
  • JamJar Print10%
  • Clairefontaine7%
  • Hawksbill6%

Demand

Cream Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cream Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream paper8K/yr
  • conqueror paper8K/yr
  • cream paper a44K/yr
  • cream a4 paper4K/yr
  • conqueror paper a4 cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality15%+1.57

Way smaller than a4 paper

but not as nice as a 130gsm or heaver paper

This has meant that my printer has had issues printing on it as my printer doesnt like damaged paper

Quality-Overall14%+0.38

and not cheap

Not the quality it used to be or maybe I ordered the wrong one

Color8%−0.01

certainly not ivory

colour is subtle

Colour is too yellow

Paper Brightness7%+0.38

for tasks were bright white won't do

This paper is too yellow to be called ivory cream

Smell7%−0.07

Dont like the smell of card

put it on a table in the open air to get rid of the smell because it was making me feel sick

Nice card, just the right colour and thickness, but, it has a really horrible smell to it, like burnt vanilla

Love

Paper Quality35%+1.57

This paper looked lovely

Excellent paper for making cards, etc

Good paper

Quality-Overall13%+0.38

Perfect for Wedding Stationery — Elegant and High Quality

Nice quality card

Good quality

Advertised Vs Actual Product10%

It does advertise its self as suitable for resume's

As described

Just what I needed

Color7%−0.01

Love the colour

The bright cream colour adds a lovely elegant touch, making it ideal for invitations, inserts, and other wedding details

Nice neutral colour for printing on

Paper Brightness5%+0.38

Cream paper

The paper hood colour

Colour good for off white paper making it dyslexia friendly

Return

0.8% Return rate 50% Fixable by listing

Color36%▇█▆▄██

certainly not ivory

colour is subtle

Colour is too yellow

Paper Quality14%▁▄█▃▄█

Way smaller than a4 paper

but not as nice as a 130gsm or heaver paper

This has meant that my printer has had issues printing on it as my printer doesnt like damaged paper

Thickness8%█▆▂▄▄▆
Thin8%▁▄▃█▄▂
Size-Overall6%▁▆▂▆█▁

so not fit for purpose

Not A4 size

FAQ

Common Cream Paper questions

Answered from the same tracked data.