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Crayola Washable Markers

Fail

The top 5 brands take 100% of clicks, so Crayola Washable Markers is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£31K/yr45K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
68%top-5 click share · 4 brands · 67 sellers

Flapen Score

Crayola Washable Markers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Crayola Washable Markers is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayola Washable Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayola Washable Markers 45K times last year and spent an estimated £31K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
10.2%
Market size, estimated
£31Ka year
Top search term
crayola washable markers19K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £1.80 to £15.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£1.80–£15.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #51 within Pens, Pencils & Writing Supplies. It carries 12,435 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#51in Pens, Pencils & Writing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,435per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crayola Washable Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • CRAYOLA92%
  • Efimeso5%
  • BIC Kids2%
  • Kebuye2%

Demand

Crayola Washable Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Crayola Washable Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayola washable markers19K/yr
  • pen sets for kids15K/yr
  • crayola washable6K/yr
  • kids pen set6K/yr

Reviews and returns

What reviews say buyers love and hate about Crayola Washable Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color30%−0.01

not all colours as expected

Not accurate colours

Colours don't match lids

Quality-Overall11%−0.02

they just weren't as good as they should have been

Rubbish

bad quality compared to Steatdler

Functionality-Overall9%−0.04

did not work at all

not working properly

Pens not working

Moist/Dry7%−0.03

So dry immediately after opening

some seem dry

Dry

Ease Of Cleaning7%−0.03

Not really washable

Turns out these are not washable after all

Love

Color36%−0.01

Colours are good

Variety of colours

Great colours

Value For Money17%+2.28

Excellent value

Good price

Amazing value

Quality-Overall12%−0.02

I was surprised by the quality of these pens

Great felts

Excellent product

Washability7%+0.46

easy to wash

They are indeed washable

Washable

Fun/Entertainment Experience4%+0.25

keeps the kids entertained for hours

great fun for the kids

Great and fun to use for anyone

Return

0.2% Return rate 26% Fixable by listing

Functionality-Overall15%▃▂█▅▇▃

did not work at all

not working properly

Pens not working

Color15%▆▄█▃▃▁

not all colours as expected

Not accurate colours

Colours don't match lids

Gifting Purpose10%█▁▁▇▃▅
Value For Money9%▅█▇▆▁▅

Waste of money

Quality-Overall5%█▅▁▁██

they just weren't as good as they should have been

Rubbish

bad quality compared to Steatdler

FAQ

Common Crayola Washable Markers questions

Answered from the same tracked data.