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Crayola Washable Markers

brand-locked demand (top 5 brands take 100% of clicks) — Crayola Washable Markers doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 8Growth 29Conversion 88Competition 28Returns 99Price range 2Avg price 19Brand share 0Review moat 20Quality gap 21
This niche Category average

Is Crayola Washable Markers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crayola Washable Markers is a £31K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Crayola Washable Markers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.5% over the last 90 days and 10.2% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr6K
Search volume / yr+3.5%45K
Conversion rate10.2%
Avg price£6.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 67
Top-5 product click share68%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews12,435

Top Crayola Washable Markers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • CRAYOLA92%
  • Efimeso5%
  • BIC Kids2%
  • Kebuye2%

Crayola Washable Markers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR10.2%Products16Brands4Top 5 Brands100%OOS Rate0.8%Rating4.7★Reviews12,435Avg BSR#51
3K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Crayola Washable Markers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crayola washable markers19K/yr
  • pen sets for kids15K/yr
  • crayola washable6K/yr
  • kids pen set6K/yr

What reviews say buyers love and hate about Crayola Washable Markers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Color36%

Colours are good

Value For Money17%

Excellent value

Quality-Overall12%

I was surprised by the quality of these pens

Washability7%

easy to wash

Fun/Entertainment Experience4%

keeps the kids entertained for hours

What buyers complain about

86% of reviews
Color30%

not all colours as expected

Quality-Overall11%

they just weren't as good as they should have been

Functionality-Overall9%

did not work at all

Moist/Dry7%

So dry immediately after opening

Ease Of Cleaning7%

Not really washable

Crayola Washable Markers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
15%
2Color
15%
3Gifting Purpose
10%
4Value For Money
9%
5Quality-Overall
5%

Common Crayola Washable Markers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayola Washable Markers 33/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 16 tracked products. Search demand moved +3.5% over the last 90 days.
Crayola Washable Markers buyers on Amazon United Kingdom complain most about Color, Quality-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.