cousin birthday card
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$3.37) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Great201.96avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 203K searches
Avg price
Bad£3.04avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£3.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cousin birthday card is a £83K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cousin birthday card market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #2,259
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 4.0%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
41
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
31%
- Old English Company15%
- UK Greetings13%
- Piccadilly Greetings11%
- Purple Fox10%
- Me To You10%
- Hey Chimp9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top cousin birthday card search terms
- cousin birthday card91K/yr
- cousin birthday card female47K/yr
- cousin birthday card male24K/yr
- cousin card9K/yr
- cousin birthday cards9K/yr
- birthday card cousin9K/yr
- birthday card cousin female adult8K/yr
- cousin birthday card boy6K/yr
Top cousin birthday card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UK Greetings | Birthday Card for Cousin | Funny Meerkat Design
UK Greetings£2.214.6★193 rev
Me to You Tatty Teddy Happy Birthday Cousin Cute Greetings Card - Official Collection
Me To You£2.724.6★80 rev
Cousin Birthday Card for Women Cute Cupcake Birthday Cards for Cousin
Purple Fox£3.234.4★56 rev
Cherry Orchard | To a Lovely Cousin Birthday card | Vibrant Gift Bags Balloons & Flowers | Gold Foil |Complete with envelope |
Cherry Orchard£2.084.7★19 rev
Piccadilly Greetings Modern Birthday Card Cousin F - 8 x 6 inches
Piccadilly Greetings£2.874.8★60 rev
Newest
by launch date
Me To You Tatty Teddy Luxury Gold Foil Happy Birthday Cousin Premium Card Bear With Cupcake Gift Boxes And Balloons 7 X 5 Inches - Official Collection
Me To You£2.493 rev
Cherry Orchard | COUSIN Birthday Card | Pink Presents & Balloons | Confetti & Stars | Complete with Envelope
Cherry Orchard£2.3044 rev
Cherry Orchard | To a Lovely Cousin Birthday card | Vibrant Gift Bags Balloons & Flowers | Gold Foil |Complete with envelope |
Cherry Orchard£2.0819 rev
Funny Cousin Birthday Card Relaxing Bath Cat
Stuff4£3.33597 rev
Beautiful Birthday Cards for Cousin - Heartfelt Poem Words for Her - Stylish and Glamorous Birthday Gifts for Women - Stars
Old English Company£3.32230 rev
Trending
90-day click momentumMe To You Tatty Teddy Luxury Gold Foil Happy Birthday Cousin Premium Card Bear With Cupcake Gift Boxes And Balloons 7 X 5 Inches - Official Collection
Me To You£2.495.0★
Old English Co. To A Very Special Cousin Birthday Card - Sweet Cute Floral Card for Her Cousin Card | Flower Happy Birthday From Cousin | Blank Inside & Envelope Included
Old English Company£2.504.5★
Cherry Orchard | To a Lovely Cousin Birthday card | Vibrant Gift Bags Balloons & Flowers | Gold Foil |Complete with envelope |
Cherry Orchard£2.084.7★
Piccadilly Greetings Modern Birthday Card Cousin - 8 x 6 inches
Piccadilly Greetings£2.594.8★
Cousin Birthday Card - Relax Dog Dachshund Funny Birthday Cards for Cousin
Purple Fox£3.254.8★
What buyers say about cousin birthday card
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality cards”
“Very reasonable price”
“Good laugh”
“Nice size”
“Great design”
“with bright colours”
“Lively quality card and envelope”
“Lovely thick card, great quality”
“Just what I wanted”
“not flimsy or cheap”
What buyers complain about
“Poor value for money”
“Smaller than I realised”
“Cousin card with not much sparkle”
Top return reasons
Common questions
- Is cousin birthday card profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cousin birthday card niche?
- 19 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cousin birthday card?
- Top complaints mined from reviews: Value For Money, Size-Overall, Brightness/Shine/Glow. The return rate is 0.1%.
- When does demand for cousin birthday card peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the cousin birthday card niche?
- Listings span £2.08–£3.37; the average listing price is £3.04 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.