Cousin Birthday Card

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

203K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

13.5%

Market size, estimated

£83Ka year

Peak month

January1.6× the quietest month

Top search term

cousin birthday card91K searches a year

Listings sell for £3.04 on average, from £2.08 to £3.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.04 that is £760 to £2K a year per listing.

Average price

£3.04under the $15 to $100 sweet spot

Price range

£2.08–£3.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£760–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,259 within Cards & Card Stock. It carries 202 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

4.0%

Average rank

#2,259in Cards & Card Stock

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

202per listing

Listings tracked

45

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months